Events Lead B2B Marketing in London

Events Lead B2B Marketing in London

London Full-Time 45000 - 55000 £ / year (est.) Home office (partial)
Kyra

At a Glance

  • Tasks: Lead and innovate B2B events, from strategy to execution, creating impactful experiences.
  • Company: Join Kyra, a dynamic influencer marketing platform working with top global brands.
  • Benefits: Competitive salary, hybrid work, real ownership, and growth opportunities.
  • Other info: Collaborate with industry leaders and enjoy a creative, supportive environment.
  • Why this job: Shape the future of events in the creator economy and make lasting connections.
  • Qualifications: Proven experience in high-impact B2B events and strong relationship-building skills.

The predicted salary is between 45000 - 55000 £ per year.

About Kyra

Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.

This is a permanent role based in London, with hybrid working (3 days a week in our Old Street office). For the right person, we're open to an initial engagement on a contract basis too.

Why this role exists

This year we proved something. A single dinner in London filled in three days, with influencer decision makers from some of the world's biggest enterprise brands around the table. Follow-ups landed within the week. Right people, right room: relationships form, partnerships follow, the business grows.

So far we've run it all off the side of desks. That stops now. We want someone to own events as a system that compounds: every dinner feeds the next, every room becomes content, every guest list goes somewhere.

What you'll do

  • Own events end to end. Strategy, calendar, budgets, briefs, delivery, follow-up. Events we host, events we show up to. You decide what we do, when, and why.
  • Run our Cannes play. One of our biggest moments of the year. You'll own how we show up: who we meet, what we host, and how the week keeps paying off after everyone flies home.
  • Scale what works, invent what's next. Our dinner format works: intimate rooms, senior marketers, real conversation, the right co-hosts. Run it tighter, take it to new cities, then go beyond it. Breakfasts, live shows, launches, creator-led moments, something nobody's done yet.
  • Build the repeatable machine. Kickoff briefs, invite cadences, guest lists, run of show, retros. What runs for one event runs for the next, so we learn every time.
  • Make the room work, then prove it worked. The right people, the right energy, conversations guests come back for. Relationships drive growth, and you know how to show it: follow the thread from dinner to meeting to partnership, tracked in HubSpot.
  • Turn every event into content, with a global mindset. One event, a week of output: social, video, testimonials, reports. A dinner in London should land with someone in New York who was never in the room.
  • Partner across the business. Sales bring prospects, partners co-host, founders show up. You orchestrate it all and make every event unmistakably Kyra.
  • Run events across our global markets. We're a global business with offices on three continents and a huge client base in New York. You'll build events around those markets and be comfortable landing one in a city you flew into two days earlier.

Who you are

  • A proven events operator. High-impact B2B events, end to end, with receipts: rooms that filled, guests that converted, formats that got talked about.
  • Relationship-led, commercially aware. You build real relationships with senior people and partner naturally with sales.
  • At home in the creator world. You get creators: how they work, what makes them say yes to a room.
  • Scrappy and systemised. We're in the experimental phase, so you're happy improvising and pulling off a brilliant one-off on a tight budget.
  • A natural host. You read a room, make senior people feel looked after, and handle the 8am supplier call and the AV failing before doors with the same calm.
  • Taste, in both senses. The venue, the menu, the invite copy, the seating plan, the touch nobody expected but everyone remembers.
  • AI-forward. We use Claude across everything at Kyra. You should be excited by that, not tolerant of it.

Bonus points if

  • You've booked or produced creator or talent appearances at events.
  • You've built event-to-revenue attribution in HubSpot or similar.
  • You've run events across multiple markets or time zones.
  • You've co-hosted with partner brands and made a shared room work for everyone.
  • You can shoot, edit or design content yourself.
  • You've turned an event into a content series, report or community that outlived the night.

What success looks like in your first 3 months

  • Two events run end to end, including the next in our dinner series, and guests asking when the next one is.
  • The master calendar is yours: every event for the next six months has a goal, an owner, a budget and a partner angle.
  • The event process is written down and working, from kickoff brief to retro.
  • New York is scoped, with a plan for when and how we land there properly.
  • Every event has produced content that lived beyond the night.
  • HubSpot shows what each event set in motion: who came, who we followed up with, what's moving.
  • Sales, marketing and the founders all trust you with a room.

What we offer

  • Competitive salary, dependent on experience.
  • Hybrid working, 3 days a week from our Old Street office.
  • Real ownership from day one: the calendar, the budget, the results.
  • A seat next to the founders and sales leadership.
  • Teammates who care about brilliant work, alongside some of the world's best-known brands.
  • Room to grow as events grow, including building the team around it.

How to apply

Tell us about the best event you've ever run. The idea, what happened in the room, and what it turned into afterwards. That matters more than your CV.

Support

If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you.

Events Lead B2B Marketing in London employer: Kyra

At Kyra, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Located in the vibrant city of London, our hybrid working model allows for flexibility while ensuring you are part of a supportive team that values your growth through an annual learning budget and generous time off policies. Join us to work with leading brands in influencer marketing, where your contributions will be recognised and rewarded in a fast-paced, engaging environment.

Kyra

Contact Details:

Kyra Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Events Lead B2B Marketing in London

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kyra and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kyra are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kyra on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kyra. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Events Lead B2B Marketing in London

Event Management
B2B Marketing
Relationship Building
Strategic Planning
Budget Management
Content Creation
Data Analysis

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kyra. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Kyra:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kyra’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Kyra

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kyra will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Kyra, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.