About Kyra
Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle - creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube.
As a Junior Strategist at Kyra, you'll help develop platform-native campaign strategies that combine creative storytelling with measurable brand impact. Working alongside our Strategists and Strategy Director, you'll contribute to strategy from pitch through to post-campaign - turning insights into creative ideas that resonate across TikTok, Instagram, YouTube, and beyond.
You'll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to support campaigns for our enterprise accounts. This role is ideal for someone early in their strategy career who lives on TikTok, loves turning data into narrative, and wants to grow fast in the creator economy.
Reporting to: Strategy Director
WHAT YOU’LL BE DOING
Strategic Campaign Development
- Support the development of campaign strategies - contributing to audience profiling, creator casting logic, content formats, messaging, and performance KPIs
- Work cross-functionally with internal teams to help craft platform-native campaign concepts that align with brand tone and commercial goals
- Write clear, inspiring creator-facing briefs informed by data and social insights, translating client objectives into platform-native content.
Insights, Data & Measurement
- Track and report against measurement frameworks across CPV, ER, and platform-specific KPIs
- Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
- Support Paid Media and Client Solutions in interpreting results and shaping strategic recommendations
Trend Forecasting & Cultural Analysis
- Own day-to-day cultural listening, market research, and platform trend tracking within the beauty category
- Translate emerging insights into campaign ideas and brand opportunities
- Contribute trend insights and POVs to decks, pitches, and proposals for new business
Client Engagement
- Join client calls alongside senior team members and present sections of strategic recommendations
- Support Account and Campaign Leads in responding to briefs and evolving campaign strategy based on feedback
WHAT YOU BRING
Early Strategy Experience in the Creator Space
- 1-3 years in strategy, planning, insights, social, or branded content - agency, in-house, or strong internship experience in a creator, beauty, or social-first environment
- Curiosity about AI tools and a willingness to build them into your everyday workflow
- Working knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube
TikTok Fluency
- A native understanding of TikTok culture, trend cycles, and platform-specific audience behaviour
- An instinct for what makes creator content feel authentic and scroll-stopping
Data-Curious Thinking
- Comfortable working with performance metrics and audience data, and eager to learn measurement frameworks
- Able to pull a clear story out of the numbers and present it simply
Creative Communication
- Strong writing and presentation skills — you can turn an idea into a clear, compelling brief
- Confident sharing ideas and taking feedback in a fast-moving team
What Makes You Stand Out
- A hybrid thinker who blends logic with creativity, intuition with structure
- Examples of trend analysis, social content, or campaign thinking you've produced - professionally or personally
- Passion for beauty, social culture, and pushing the boundaries of what creator content can do
BENEFITS
We're a remote-first team, giving you the flexibility to work from wherever you do your best work
Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year
Growth: Annual Learning & Development budget to invest in your skills
Rewards: Annual bonus scheme to recognise great work
Healthcare coverage for US-based team members
AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience.
Support
If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy.
Junior Strategist, UK Based employer: Kyra
At Kyra, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Located in the vibrant city of London, our hybrid working model allows for flexibility while ensuring you are part of a supportive team that values your growth through an annual learning budget and generous time off policies. Join us to work with leading brands in influencer marketing, where your contributions will be recognised and rewarded in a fast-paced, engaging environment.
