Fractional CMO

Fractional CMO

Woking Full-Time 36000 - 60000 £ / year (est.) No home office possible
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Kyra

At a Glance

  • Tasks: Lead Kyra's marketing strategy and drive growth through innovative campaigns.
  • Company: Join Kyra, an AI-powered creator marketing platform backed by $15M in funding.
  • Benefits: Flexible fractional role, remote work, and potential for extension.
  • Why this job: Shape the future of marketing in the creator economy with a dynamic team.
  • Qualifications: Proven experience as a CMO or VP Growth in tech-driven businesses.
  • Other info: Collaborate with top brands like H&M and Amazon while mentoring a talented team.

The predicted salary is between 36000 - 60000 £ per year.

Important Notice: We’ve been made aware of fraudulent messages claiming to offer roles or opportunities at Kyra in exchange for payment. Please note that Kyra never asks candidates to pay fees at any stage of the hiring process or campaign engagement. All legitimate communication will come from an official Kyra email address (name@kyra.com).

Kyra is an AI-powered creator marketing platform backed by $15M in Series A funding — and we’re scaling.

We’re looking for a Fractional Chief Marketing Officer (CMO) to help us shape and accelerate Kyra’s next phase of product-led growth. If you’re a marketing leader with a strong growth mindset, deep product intuition, and a track record of building scalable acquisition engines for SaaS or tech-enabled businesses — this is your opportunity to define how one of the most innovative companies in the creator economy grows.

About Kyra: Kyra is redefining how brands connect with audiences through creators. We’re both a platform and a full-service influencer marketing agency, helping enterprise brands like H&M, L’Oréal, and Amazon launch creator campaigns that drive measurable business impact. Our proprietary Kyra Platform blends AI-driven automation with human creativity — powering everything from creator discovery to campaign analytics. Following a $15M Series A, we’re focused on scaling globally, building category-defining tools, and driving consistent revenue growth through a product-led strategy.

What You’ll Be Doing: As our Fractional CMO, you’ll partner with the CEO and Leadership Team to define and execute Kyra’s marketing and growth strategy — connecting product, data, and commercial outcomes. You will:

  • Lead Kyra’s growth strategy across brand, demand generation, and product marketing
  • Build scalable acquisition and conversion funnels across both our platform and agency offerings
  • Define and test Kyra’s go-to-market model for self-serve and enterprise users
  • Partner with Product and Revenue to shape messaging, positioning, and pricing strategy
  • Establish clear growth KPIs, tracking funnel performance from awareness to activation
  • Lead experimentation across paid, organic, and referral channels to unlock new growth levers
  • Guide cross-functional collaboration between Product, Sales, and Marketing teams
  • Mentor and coach Kyra’s internal marketing function to operate with data-driven rigour and pace

What You’ll Bring: Proven track record as a CMO, VP Growth, or Marketing Director within a SaaS or tech-driven business. Deep experience in growth marketing, product-led acquisition, and lifecycle optimisation. Strong analytical mindset — fluent in data, funnel metrics, and testing frameworks. Experience taking products to market and scaling ARR through both inbound and outbound motion. Understanding of the creator or media landscape a strong plus. Confident operator comfortable working across go-to-market, product marketing, and brand strategy. Hands-on, autonomous, and commercially sharp — able to drive impact quickly in a fractional setup.

Engagement Structure: Fractional (approx. 2–3 days per week, flexible). Remote, with optional in-person strategy sessions (London or EU). 3–6 month initial term, with potential to extend.

Fractional CMO employer: Kyra

At Kyra, we pride ourselves on being an innovative leader in the creator economy, offering a dynamic work environment that fosters creativity and growth. As a Fractional CMO, you will have the opportunity to shape our marketing strategy while collaborating with a passionate team dedicated to redefining brand-audience connections. With flexible working arrangements and a focus on professional development, Kyra is committed to empowering its employees to drive impactful results in a rapidly scaling company.
Kyra

Contact Detail:

Kyra Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Fractional CMO

✨Network Like a Pro

Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.

✨Show Off Your Skills

When you get the chance to chat with hiring managers or during interviews, make sure to highlight your achievements and how they relate to the role. We want to see your growth mindset in action, so share specific examples of how you've built scalable acquisition engines or driven product-led growth.

✨Be Ready to Adapt

In the fast-paced world of tech and marketing, flexibility is key. Be prepared to discuss how you can pivot strategies based on data insights and market trends. We love candidates who can think on their feet and adapt their approach to meet the needs of the business.

✨Apply Through Our Website

Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who are ready to help us redefine the creator economy.

We think you need these skills to ace Fractional CMO

Growth Marketing
Product-Led Acquisition
Lifecycle Optimisation
Analytical Mindset
Data Fluency
Funnel Metrics
Testing Frameworks
Go-to-Market Strategy
Brand Strategy
Demand Generation
Conversion Funnel Development
Cross-Functional Collaboration
Mentoring and Coaching
Commercial Acumen
Understanding of the Creator Economy

Some tips for your application 🫡

Be Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your unique experiences and insights that make you a great fit for the Fractional CMO role.

Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in growth marketing and SaaS. We’re looking for specific examples of how you've built scalable acquisition engines, so don’t hold back!

Show Your Passion: Express your enthusiasm for Kyra and the creator economy in your application. We love candidates who are genuinely excited about our mission and can articulate how they can contribute to our growth strategy.

Apply Through Our Website: To ensure your application gets the attention it deserves, please apply directly through our website. This way, we can easily track your application and get back to you as soon as possible!

How to prepare for a job interview at Kyra

✨Know Your Stuff

Before the interview, dive deep into Kyra's platform and its unique offerings. Understand how their AI-driven automation works and be ready to discuss how your experience aligns with their product-led growth strategy.

✨Showcase Your Growth Mindset

Prepare examples from your past roles where you've successfully built scalable acquisition engines. Highlight specific metrics and outcomes to demonstrate your analytical mindset and ability to drive growth in a SaaS environment.

✨Be Ready to Collaborate

Since the role involves working closely with the CEO and Leadership Team, think of ways you can foster cross-functional collaboration. Share ideas on how you would engage with Product, Sales, and Marketing teams to achieve common goals.

✨Ask Insightful Questions

Prepare thoughtful questions about Kyra’s current marketing strategies and future goals. This shows your genuine interest in the company and helps you gauge how you can contribute to their success as a Fractional CMO.

Fractional CMO
Kyra
Location: Woking
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