Fractional CMO

Fractional CMO

Manchester Full-Time 36000 - 60000 £ / year (est.) No home office possible
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Kyra

At a Glance

  • Tasks: Lead Kyra's marketing strategy and drive growth through innovative campaigns.
  • Company: Kyra, an AI-powered creator marketing platform backed by $15M in funding.
  • Benefits: Flexible fractional role, remote work, and potential for extension.
  • Why this job: Shape the future of marketing in the creator economy with a dynamic team.
  • Qualifications: Proven experience as a CMO or VP Growth in SaaS or tech-driven businesses.
  • Other info: Collaborate with top brands like H&M and Amazon while mentoring a talented team.

The predicted salary is between 36000 - 60000 £ per year.

Important Notice: We’ve been made aware of fraudulent messages claiming to offer roles or opportunities at Kyra in exchange for payment. Please note that Kyra never asks candidates to pay fees at any stage of the hiring process or campaign engagement. All legitimate communication will come from an official Kyra email address (name@kyra.com).

Kyra is an AI-powered creator marketing platform backed by $15M in Series A funding — and we’re scaling.

We’re looking for a Fractional Chief Marketing Officer (CMO) to help us shape and accelerate Kyra’s next phase of product-led growth. If you’re a marketing leader with a strong growth mindset, deep product intuition, and a track record of building scalable acquisition engines for SaaS or tech-enabled businesses — this is your opportunity to define how one of the most innovative companies in the creator economy grows.

About Kyra: Kyra is redefining how brands connect with audiences through creators. We’re both a platform and a full-service influencer marketing agency, helping enterprise brands like H&M, L’Oréal, and Amazon launch creator campaigns that drive measurable business impact. Our proprietary Kyra Platform blends AI-driven automation with human creativity — powering everything from creator discovery to campaign analytics. Following a $15M Series A, we’re focused on scaling globally, building category-defining tools, and driving consistent revenue growth through a product-led strategy.

What You’ll Be Doing: As our Fractional CMO, you’ll partner with the CEO and Leadership Team to define and execute Kyra’s marketing and growth strategy — connecting product, data, and commercial outcomes. You will:

  • Lead Kyra’s growth strategy across brand, demand generation, and product marketing
  • Build scalable acquisition and conversion funnels across both our platform and agency offerings
  • Define and test Kyra’s go-to-market model for self-serve and enterprise users
  • Partner with Product and Revenue to shape messaging, positioning, and pricing strategy
  • Establish clear growth KPIs, tracking funnel performance from awareness to activation
  • Lead experimentation across paid, organic, and referral channels to unlock new growth levers
  • Guide cross-functional collaboration between Product, Sales, and Marketing teams
  • Mentor and coach Kyra’s internal marketing function to operate with data-driven rigour and pace

What You’ll Bring: Proven track record as a CMO, VP Growth, or Marketing Director within a SaaS or tech-driven business. Deep experience in growth marketing, product-led acquisition, and lifecycle optimisation. Strong analytical mindset — fluent in data, funnel metrics, and testing frameworks. Experience taking products to market and scaling ARR through both inbound and outbound motion. Understanding of the creator or media landscape a strong plus. Confident operator comfortable working across go-to-market, product marketing, and brand strategy. Hands-on, autonomous, and commercially sharp — able to drive impact quickly in a fractional setup.

Engagement Structure: Fractional (approx. 2–3 days per week, flexible). Remote, with optional in-person strategy sessions (London or EU). 3–6 month initial term, with potential to extend.

Fractional CMO employer: Kyra

At Kyra, we pride ourselves on being an innovative leader in the creator economy, offering a dynamic work environment that fosters creativity and growth. As a Fractional CMO, you will have the opportunity to shape our marketing strategy while collaborating with a talented team dedicated to redefining brand-audience connections. With flexible working arrangements and a focus on professional development, Kyra is committed to empowering its employees to drive impactful results in a rapidly scaling company.
Kyra

Contact Detail:

Kyra Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Fractional CMO

✨Network Like a Pro

Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!

✨Show Off Your Skills

When you get the chance to chat with someone from Kyra or any other company, make sure to highlight your achievements and how they relate to their needs. We want to see how you can bring value to the table, so don’t hold back!

✨Be Ready for the Interview

Prepare for interviews by researching Kyra’s products and recent campaigns. We love candidates who show genuine interest and can discuss how they’d tackle our growth strategy. Practice common interview questions and have your own ready to go!

✨Apply Through Our Website

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who are ready to make an impact in the creator economy.

We think you need these skills to ace Fractional CMO

Growth Marketing
Product-Led Acquisition
Lifecycle Optimisation
Analytical Mindset
Data Fluency
Funnel Metrics
Testing Frameworks
Go-to-Market Strategy
Brand Strategy
Demand Generation
Conversion Funnel Development
Cross-Functional Collaboration
Mentoring and Coaching
Commercial Acumen
Understanding of the Creator Economy

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the role of Fractional CMO. Highlight your experience in growth marketing and product-led strategies, and don’t forget to showcase any relevant achievements that align with Kyra’s mission.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for Kyra. Share your vision for how you can drive growth and connect with creators, and make it personal — we love a good story!

Showcase Your Analytical Skills: Since we’re all about data-driven decisions, be sure to highlight your analytical mindset. Mention specific metrics or KPIs you’ve worked with in the past, and how you’ve used them to drive successful marketing strategies.

Apply Through Our Website: We encourage you to apply through our official website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details you need about the role and our company culture there!

How to prepare for a job interview at Kyra

✨Know Your Stuff

Before the interview, dive deep into Kyra's platform and its unique offerings. Understand how their AI-driven automation works and be ready to discuss how your experience aligns with their product-led growth strategy.

✨Showcase Your Growth Mindset

Prepare examples from your past roles where you've successfully built scalable acquisition engines or driven significant growth. Highlight your analytical mindset and how you've used data to inform marketing strategies.

✨Be Ready to Collaborate

Kyra values cross-functional collaboration, so think of instances where you've worked closely with product, sales, or other teams. Be prepared to discuss how you can foster teamwork and drive results in a fractional role.

✨Ask Insightful Questions

At the end of the interview, ask questions that show your interest in Kyra's future. Inquire about their go-to-market strategies or how they measure success in their campaigns. This demonstrates your engagement and strategic thinking.

Fractional CMO
Kyra
Location: Manchester
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