At a Glance
- Tasks: Lead TikTok Shop strategy, manage affiliates, and optimise client performance.
- Company: Kyori Studio, a growth agency for wellness and beauty brands.
- Benefits: Competitive salary, performance incentives, and the chance to make a real impact.
- Other info: Work remotely or hybrid with exciting brands in the wellness sector.
- Why this job: Join an ambitious team and own a high-growth service line.
- Qualifications: Experience with TikTok Shop and strong commercial acumen required.
The predicted salary is between 60000 - 80000 € per year.
Kyori Studio is a specialist growth agency working exclusively with the fastest-growing brands in wellness, health, beauty, and biotechnology. We have generated over $110M in client revenue, managed 15,000+ affiliates, and built TikTok Shop into a genuine primary revenue channel for our clients.
As we scale our TikTok Shop offering, we are looking for an experienced and commercially sharp TikTok Shop Strategy Lead to own this service end-to-end across our client portfolio.
This is a senior, client-facing role with full ownership of TikTok Shop strategy and delivery at Kyori Studio. You will be the internal expert and the person our clients trust to grow their TikTok Shop into a meaningful revenue channel. You will lead everything from initial setup and strategy through to affiliate recruitment, content direction, product positioning, logistics coordination, and performance optimisation.
What You’ll Own
- Strategy & Channel Growth
- Build bespoke TikTok Shop growth strategies for clients across wellness, health, and beauty
- Identify the right product mix, pricing strategy, and promotional mechanics for each brand
- Set KPIs, track performance, and continuously iterate based on data
- Stay ahead of TikTok Shop algorithm updates, features, and best practices
- Affiliate Management
- Recruit, onboard, and manage a pipeline of relevant TikTok creators and affiliates
- Brief affiliates effectively to drive high-converting, on-brand content
- Manage commission structures, sample seeding, and ongoing affiliate relationships
- Build and maintain a thriving affiliate community around each client’s brand
- Content & Creative Direction
- Work closely with our creative team to develop content that performs in TikTok Shop’s unique environment
- Identify winning hooks, formats, and product narratives that drive views and conversions
- Coordinate LIVE shopping sessions — planning, scripting, and performance review
- Product & Inventory
- Advise clients on product selection, bundling, and listings optimised for TikTok Shop
- Ensure product pages, images, and copy meet platform best practices
- Monitor inventory levels and flag risks to clients proactively
- Client Management
- Serve as the primary point of contact for TikTok Shop clients
- Deliver clear, confident reporting and strategic recommendations in regular calls and reports
- Identify upsell and expansion opportunities within the client portfolio
What We’re Looking For
- Proven hands-on experience managing TikTok Shop accounts (UK and/or US markets preferred) — ideally with demonstrable GMV results
- Deep understanding of TikTok’s affiliate ecosystem, creator landscape, and Shop features
- Strong commercial acumen - you understand margin, pricing, and what makes a product convert on social commerce
- Experience managing client relationships directly, with the ability to communicate strategy clearly and confidently
- Highly organised and capable of managing multiple clients and workstreams simultaneously
- A genuine interest in wellness, health, and beauty — our niche matters
- Self-starter mentality — you’re comfortable owning something from zero and making it work
Nice to Have
- Experience working within a marketing or growth agency
- Familiarity with TikTok paid media (Spark Ads, Shopping Ads)
- Existing relationships with TikTok creators or affiliate networks in health/wellness/beauty
Why KYORI STUDIO?
- Work on some of the most exciting brands in UK and US wellness
- Be part of an ambitious team where your work has real, visible impact
- Genuine ownership of a high-growth service line with room to build a team around you
- Competitive salary + performance incentives
TikTok Shop Strategy Lead in Chesterfield employer: KYORI Studio
Kyori Studio is an exceptional employer that offers a dynamic and supportive work environment, perfect for those passionate about wellness, health, and beauty. With a focus on employee growth, you will have the opportunity to lead innovative strategies for top brands while enjoying competitive salaries and performance incentives. Our remote/hybrid model fosters flexibility and collaboration, ensuring your contributions have a tangible impact on our clients' success.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop Strategy Lead in Chesterfield
✨Tip Number 1
Network like a pro! Get out there and connect with people in the wellness, health, and beauty sectors. Attend industry events, join relevant online communities, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might help you land that TikTok Shop Strategy Lead role!
✨Tip Number 2
Show off your TikTok skills! Create a personal TikTok account where you can showcase your understanding of the platform. Share insights, trends, and even mock strategies for brands. This not only demonstrates your expertise but also gives you a chance to engage with the community.
✨Tip Number 3
Prepare for interviews by diving deep into Kyori Studio’s work. Familiarise yourself with their clients and past campaigns. Bring fresh ideas to the table during your interview – show them how you can elevate their TikTok Shop strategy and make a real impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Kyori Studio. Let’s get you that TikTok Shop Strategy Lead position!
We think you need these skills to ace TikTok Shop Strategy Lead in Chesterfield
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the TikTok Shop Strategy Lead role. Highlight your experience with TikTok Shop accounts and any relevant results you've achieved. We want to see how you can bring value to our clients!
Show Off Your Strategy Skills:In your application, don’t just list your skills—show us how you've used them! Share specific examples of strategies you've developed or implemented in the past, especially those that led to growth in social commerce. We love a good success story!
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon unless it's relevant to the role. We appreciate a well-structured application that gets straight to the point—just like we do with our clients!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining the Kyori Studio team!
How to prepare for a job interview at KYORI Studio
✨Know Your TikTok Inside Out
Before the interview, dive deep into TikTok Shop's features and best practices. Familiarise yourself with the latest trends, algorithm updates, and successful case studies. This will not only show your passion for the platform but also demonstrate your readiness to lead TikTok Shop strategies.
✨Showcase Your Commercial Acumen
Prepare to discuss your understanding of margin, pricing strategies, and what drives conversions on social commerce. Bring examples from your past experiences where you successfully managed TikTok Shop accounts or similar platforms, highlighting the results you achieved.
✨Demonstrate Client Management Skills
Since this role involves direct client interaction, be ready to share how you've effectively communicated strategies and built relationships in previous roles. Use specific examples that showcase your ability to manage multiple clients and workstreams while delivering clear, confident reporting.
✨Bring Your Creative Ideas
Think about innovative content ideas and affiliate strategies that could work for wellness, health, and beauty brands. Be prepared to discuss how you would approach content direction and affiliate recruitment, as well as any unique hooks or narratives you believe would resonate with audiences on TikTok.
