At a Glance
- Tasks: Lead TikTok Shop strategy, manage affiliates, and optimise client performance.
- Company: Kyori Studio, a growth agency for wellness and beauty brands.
- Benefits: Competitive salary, performance incentives, and remote/hybrid work options.
- Other info: Opportunity to build a team and grow within a high-demand service.
- Why this job: Join an ambitious team and make a real impact on exciting brands.
- Qualifications: Experience with TikTok Shop and strong client management skills.
The predicted salary is between 60000 - 80000 £ per year.
Kyori Studio is a specialist growth agency working exclusively with the fastest-growing brands in wellness, health, beauty, and biotechnology. We have generated over $110M in client revenue, managed 15,000+ affiliates, and built TikTok Shop into a genuine primary revenue channel for our clients.
As we scale our TikTok Shop offering, we are looking for an experienced and commercially sharp TikTok Shop Strategy Lead to own this service end-to-end across our client portfolio.
This is a senior, client-facing role with full ownership of TikTok Shop strategy and delivery at Kyori Studio. You will be the internal expert and the person our clients trust to grow their TikTok Shop into a meaningful revenue channel. You will lead everything from initial setup and strategy through to affiliate recruitment, content direction, product positioning, logistics coordination, and performance optimisation.
What You’ll Own
- Strategy & Channel Growth
- Build bespoke TikTok Shop growth strategies for clients across wellness, health, and beauty.
- Identify the right product mix, pricing strategy, and promotional mechanics for each brand.
- Set KPIs, track performance, and continuously iterate based on data.
- Stay ahead of TikTok Shop algorithm updates, features, and best practices.
- Affiliate Management
- Recruit, onboard, and manage a pipeline of relevant TikTok creators and affiliates.
- Brief affiliates effectively to drive high-converting, on-brand content.
- Manage commission structures, sample seeding, and ongoing affiliate relationships.
- Build and maintain a thriving affiliate community around each client’s brand.
- Content & Creative Direction
- Work closely with our creative team to develop content that performs in TikTok Shop’s unique environment.
- Identify winning hooks, formats, and product narratives that drive views and conversions.
- Coordinate LIVE shopping sessions — planning, scripting, and performance review.
- Product & Inventory
- Advise clients on product selection, bundling, and listings optimised for TikTok Shop.
- Ensure product pages, images, and copy meet platform best practices.
- Monitor inventory levels and flag risks to clients proactively.
- Client Management
- Serve as the primary point of contact for TikTok Shop clients.
- Deliver clear, confident reporting and strategic recommendations in regular calls and reports.
- Identify upsell and expansion opportunities within the client portfolio.
What We’re Looking For
- Proven hands-on experience managing TikTok Shop accounts (UK and/or US markets preferred) — ideally with demonstrable GMV results.
- Deep understanding of TikTok’s affiliate ecosystem, creator landscape, and Shop features.
- Strong commercial acumen - you understand margin, pricing, and what makes a product convert on social commerce.
- Experience managing client relationships directly, with the ability to communicate strategy clearly and confidently.
- Highly organised and capable of managing multiple clients and workstreams simultaneously.
- A genuine interest in wellness, health, and beauty — our niche matters.
- Self-starter mentality — you’re comfortable owning something from zero and making it work.
Nice to Have
- Experience working within a marketing or growth agency.
- Familiarity with TikTok paid media (Spark Ads, Shopping Ads).
- Existing relationships with TikTok creators or affiliate networks in health/wellness/beauty.
Why KYORI STUDIO?
- Work on some of the most exciting brands in UK and US wellness.
- Be part of an ambitious team where your work has real, visible impact.
- Genuine ownership of a high-growth service line with room to build a team around you.
- Competitive salary + performance incentives.
TikTok Shop Strategy Lead in Cardiff employer: KYORI Studio
Kyori Studio is an exceptional employer that offers a dynamic and supportive work environment, perfect for those passionate about wellness, health, and beauty. With a focus on employee growth, you will have the opportunity to lead innovative strategies for top brands while enjoying competitive salaries and performance incentives. Our remote/hybrid model fosters flexibility and collaboration, ensuring your contributions have a tangible impact on our clients' success.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Shop Strategy Lead in Cardiff
✨Tip Number 1
Network like a pro! Reach out to people in the wellness, health, and beauty sectors on LinkedIn or even TikTok. Join relevant groups and engage in conversations to get your name out there.
✨Tip Number 2
Show off your TikTok skills! Create a personal TikTok account where you can showcase your understanding of the platform. Share tips, trends, and even mock strategies that highlight your expertise.
✨Tip Number 3
Prepare for interviews by knowing the latest TikTok Shop trends and algorithm updates. Be ready to discuss how you would approach strategy and growth for potential clients at Kyori Studio.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace TikTok Shop Strategy Lead in Cardiff
Some tips for your application 🫡
Show Your TikTok Expertise:Make sure to highlight your hands-on experience with TikTok Shop accounts. We want to see how you've driven results in the past, so share specific examples of your successes and what strategies worked for you.
Tailor Your Application:Don’t just send a generic application! We love it when candidates customise their CVs and cover letters to reflect our job description. Show us how your skills align with the role of TikTok Shop Strategy Lead and why you're the perfect fit.
Be Clear and Confident:When writing your application, communicate your ideas clearly and confidently. We’re looking for someone who can manage client relationships effectively, so let your personality shine through while maintaining professionalism.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team. Plus, it shows you’re serious about joining us!
How to prepare for a job interview at KYORI Studio
✨Know Your TikTok Inside Out
Before the interview, dive deep into TikTok's features, especially those related to the Shop. Familiarise yourself with the latest trends, algorithm updates, and successful case studies. This will not only show your passion but also your expertise in the platform.
✨Showcase Your Strategy Skills
Prepare to discuss specific strategies you've implemented in previous roles that led to measurable success. Think about how you can tailor these experiences to the wellness, health, and beauty sectors, as this is crucial for Kyori Studio.
✨Demonstrate Client Management Experience
Be ready to share examples of how you've effectively managed client relationships. Highlight your communication skills and how you've delivered strategic recommendations that have driven results. This role is client-facing, so confidence here is key!
✨Bring Your Creative Ideas
Think about innovative content ideas or campaigns that could work well on TikTok Shop. Presenting fresh concepts during the interview will demonstrate your creativity and understanding of what resonates with audiences in the wellness and beauty space.
