At a Glance
- Tasks: Lead innovative marketing strategies and campaigns for top retail tech clients.
- Company: Join Kyn, a dynamic marketing agency at the forefront of retail tech.
- Benefits: Enjoy a competitive salary, 25 days holiday, and flexible hybrid working.
- Other info: Collaborative environment with opportunities for professional growth and training.
- Why this job: Make a real impact in a fast-growing agency with exciting projects.
- Qualifications: 5+ years in agency roles and expertise in Account Based Marketing required.
The predicted salary is between 36000 - 60000 £ per year.
Kyn has a fantastic opportunity for a Marketing Strategist to join an exciting and fast growing agency. You will be working with individuals who are respected in the retail tech landscape, helping to build, manage and grow the accounts. The successful candidate will have deep knowledge and experience of Account Based Marketing and similar enterprise-driven marketing strategies. The Marketing Strategist will bring this expertise to clients, taking projects from ideation to execution, including stakeholder engagement across clients' sales, customer, and marketing teams. This person will serve as a key partner to Kyn's account management team, facilitating proper account planning, campaign strategy, and marketing vision, so we can all do our best work. It is imperative that the candidate has a proven track record of delivering strong campaign performance, with the ability to implement tracking and provide reporting.
Responsibilities
- Serve as the primary strategist for ABX (Account Based Experience) programmes within client packages, delivering campaign plans, alignment meetings with GTM teams, and account plans.
- Act as a partner to our clients' senior stakeholders, from guidance on strategy to execution leveraging best-practices, frameworks and tools.
- Provide campaign briefs into Account, Field, and Marketing Operations functions, while maintaining accountability for quality and delivery.
- Responsible for overall performance of marketing campaigns, working closely with Marketing Operations to ensure an operating rhythm of performance reporting, optimization, and closed-loop feedback.
- Analyse programme performance, providing insights and recommendations for optimisation.
- Build strong relationships with key stakeholders to ensure alignment and drive results.
- Proactively consult customers on their needs and develop a solid understanding of their business, processes and competitive landscape.
- Manage QBR process and seek new opportunities for client growth.
- Support with new business opportunities.
- Stay ahead of industry trends and best practices in ABX and marketing strategy to retain a competitive edge.
Requirements (Essential)
- 5+ years' agency experience at Account Manager/ Account Director level, or in a Strategist position.
- 3+ years' managing and executing Account Based Marketing (ABM) / Account Based Experience (ABX) campaigns, including account-specific 1:1 activations.
- Experience in a B2B SaaS industry.
- Demonstrable experience in meeting/exceeding customer requirements (results driven).
- Solid experience in managing budgets, reporting, presenting, total ownership of accounts, project management.
- Knowledge of performance evaluation techniques and metrics.
- Excellent communication and interpersonal skills, including with senior stakeholders.
- Outstanding organisational and project management skills.
Requirements (Preferable)
- Experience in the Retail Tech space.
- Experience with LinkedIn Sales Nav, 6sense, or other ABM tools.
- Experience with Salesforce, HubSpot, or other CRM systems.
- Experience working directly with sales teams on account planning.
Benefits
- Competitive salary.
- 25 days holiday per year plus national bank holidays.
- Hybrid, flexible working policy.
- Modern workspace in the heart of London.
- Summer and Christmas socials.
- External training and accreditation actively encouraged and funded where appropriate.
About Kyn
Kyn is a full-service Marketing Agency - specialising in the retail-tech vertical. In an age of digital apathy, we help our clients engage key targets and customers through content, events, account-based experiences, and outstanding creative.
Marketing Strategist in London employer: Kyn Agency (formerly Medium Marketing)
Kyn is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and innovation thrive. With a strong focus on employee growth, Kyn provides competitive salaries, generous holiday allowances, and a hybrid working policy that promotes work-life balance. The agency actively supports professional development through funded training and accreditation, ensuring that team members are well-equipped to excel in the fast-paced retail tech landscape.
Contact Details:
Kyn Agency (formerly Medium Marketing) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kyn Agency (formerly Medium Marketing) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kyn Agency (formerly Medium Marketing) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kyn Agency (formerly Medium Marketing) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kyn Agency (formerly Medium Marketing). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kyn Agency (formerly Medium Marketing). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kyn Agency (formerly Medium Marketing):Show us that you’ve done your homework! In your application, briefly mention what you admire about Kyn Agency (formerly Medium Marketing)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kyn Agency (formerly Medium Marketing)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kyn Agency (formerly Medium Marketing) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kyn Agency (formerly Medium Marketing), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
