At a Glance
- Tasks: Shape customer journeys and optimise CRM systems for marketing and sales success.
- Company: Join KWS UK, a leading plant breeding company with a supportive culture.
- Benefits: Enjoy 30 days of leave, competitive pension, private healthcare, and personal development.
- Other info: Diverse and dynamic environment with excellent career growth opportunities.
- Why this job: Make a real impact on customer experiences while working with innovative teams.
- Qualifications: 4+ years in customer journey marketing and strong analytical skills required.
The predicted salary is between 44817 - 54777 £ per year.
Are you passionate about creating seamless customer experiences and leveraging data to drive commercial success? KWS UK Ltd. is seeking a CRM & Commercial Analytics Specialist to join our dynamic team in Thriplow. In this full-time role, you’ll play a pivotal part in shaping our customer journey strategy and optimising our CRM systems to support marketing and sales excellence.
As our CRM & Commercial Analytics Specialist, you will:
- Champion a customer-centric approach by ensuring a consistent and smooth experience across all touchpoints and stages of the customer journey.
- Collaborate with the Digital Marketing Executive and cross-functional teams to assess and enhance customer interactions across channels and platforms.
- Design and deliver exceptional customer experiences through all marketing activities.
- Act as the Salesforce expert for KWS UK, promoting system adoption and best practices across internal teams.
- Optimise the CRM system (Salesforce) in alignment with marketing and sales requirements.
- Provide hands-on support to internal teams for efficient CRM usage.
- Ensure GDPR compliance and uphold data governance standards.
We’re looking for a proactive and analytical professional with:
- Minimum 4+ years of experience in customer journey marketing and/or CRM.
- Advanced proficiency in analytical tools such as Google Analytics and CRM platforms.
- Strong understanding of customer engagement, retention, and loyalty strategies.
- Experience in project management and campaign execution.
- UK-based and available to work from our Thriplow office at least three days per week.
At KWS, we believe in cultivating talent and fostering a supportive work environment. You’ll benefit from:
- Key focus on professional and personal development.
- 35 working hours weekly.
- 30 days of annual leave plus bank holidays.
- Highly competitive Pension Scheme with 16% Company contribution and 1.2% minimum employee contribution.
- Life Assurance of three times annual salary.
- Income Protection Plan at 75% of salary for long-term illness and disability for a period of three years.
- Private Health Care Plan.
- Profit Related Bonus Scheme, targeted at 10% of annual salary.
- Membership of Lifestyles discount scheme.
- Reduced diesel prices from the company’s fuel pump.
About KWS: KWS is one of the world’s leading plant breeding companies and employs around 5,000 employees in more than 70 countries. With the tradition of family ownership, KWS has operated independently for more than 170 years. It focuses on plant breeding and the production and sale of seeds for sugar beet, corn, cereals, vegetables, oilseed rape and sunflowers. KWS uses leading-edge plant breeding methods and invests a significant amount in research and development. At KWS, diversity is not just a value; it is an essential part of our success. Breeding resilient crops requires diversity; likewise, our strength comes from the diversity of our teams. Whatever your background or identity is, we invite you to join us.
CRM & Commercial Analytics Specialist employer: KWS SAAT SE
KWS UK Ltd. is an exceptional employer that values innovation and collaboration, offering a dynamic work culture where your contributions directly impact customer experiences. With a strong focus on employee growth, you will have access to continuous learning opportunities and the chance to work alongside a talented team in the picturesque setting of Thriplow. Join us to be part of a forward-thinking company that prioritises both professional development and a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Commercial Analytics Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for KWS SAAT SE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like KWS SAAT SE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with KWS SAAT SE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at KWS SAAT SE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Commercial Analytics Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit KWS SAAT SE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of KWS SAAT SE:Show us that you’ve done your homework! In your application, briefly mention what you admire about KWS SAAT SE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at KWS SAAT SE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at KWS SAAT SE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At KWS SAAT SE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
