At a Glance
- Tasks: Shape customer journeys and optimise CRM systems for marketing and sales success.
- Company: Join KWS Group, a dynamic team in the farming and biotechnology sector.
- Benefits: Enjoy 30 days annual leave, competitive pension, and private health care.
- Other info: Work in a supportive environment focused on personal and professional growth.
- Why this job: Drive customer excellence and leverage data to make a real impact.
- Qualifications: 2+ years in CRM and customer journey marketing; Salesforce expertise required.
The predicted salary is between 28800 - 43200 £ per year.
Are you passionate about creating seamless customer experiences and leveraging data to drive commercial success? KWS UK Ltd. is seeking a CRM & Commercial Analytics Specialist to join our dynamic team in Thriplow. In this full-time role, you'll play a pivotal part in shaping our customer journey strategy and optimising our CRM systems to support marketing and sales excellence.
As our CRM & Commercial Analytics Specialist, you will:
- Champion a customer-centric approach by ensuring a consistent and smooth experience across all touchpoints and stages of the customer journey.
- Collaborate with the Digital Marketing Executive and cross-functional teams to assess and enhance customer interactions across channels and platforms.
- Design and deliver exceptional customer experiences through all marketing activities.
- Act as the Salesforce expert for KWS UK, promoting system adoption and best practices across internal teams.
- Optimise the CRM system (Salesforce) in alignment with marketing and sales requirements.
- Provide hands-on support to internal teams for efficient CRM usage.
- Ensure GDPR compliance and uphold data governance standards.
We're looking for a proactive and analytical professional with:
- Minimum 4+ years of experience in customer journey marketing and/or CRM.
- Proven expertise in Salesforce (essential).
- Advanced proficiency in analytical tools such as Google Analytics and CRM platforms.
- Strong understanding of customer engagement, retention, and loyalty strategies.
- Experience in project management and campaign execution.
- UK-based and available to work from our Thriplow office at least three days per week.
At KWS, we believe in cultivating talent and fostering a supportive work environment. You'll benefit from:
- Key focus on professional and personal development. "Make yourself grow".
- 35 working hours weekly
- 30 days of annual leave plus bank holidays
- Highly competitive Pension Scheme with 16% Company contribution and 1.2% minimum employee contribution
- Life Assurance of three times annual salary
- Income Protection Plan at 75% of salary for long-term illness and disability for a period of three years
- Private Health Care Plan
- Profit Related Bonus Scheme, targeted at 10% of annual salary
- Membership of Lifestyles discount scheme
- Reduced diesel prices from the company's fuel pump
Ready to Join Us?
If you're excited to drive customer excellence and bring data-driven insights to life, we'd love to hear from you.
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CRM & Commercial Analytics Specialist employer: KWS Group
KWS UK Ltd. is an exceptional employer located in Thriplow, offering a dynamic work environment where your leadership and scientific expertise can truly shine. With a strong commitment to employee development, competitive benefits including a generous pension scheme and private healthcare, and a culture that prioritises collaboration and well-being, KWS provides a meaningful opportunity to contribute to sustainable agricultural innovation while enjoying a supportive workplace. Join us to make a significant impact in the field of science and operational excellence.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Commercial Analytics Specialist
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at local events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another applicant; you’re genuinely interested in what they do!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in CRM and analytics can help enhance their customer journey. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing familiar names when we review candidates.
We think you need these skills to ace CRM & Commercial Analytics Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the CRM & Commercial Analytics Specialist role. Highlight your Salesforce expertise and any relevant analytical tools you've used, as this will catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for customer experience and data-driven insights. Tell us why you're excited about the role and how you can contribute to our team at KWS.
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Whether it's improving customer engagement or optimising CRM systems, we want to see how you've made a difference!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you'll be one step closer to joining our dynamic team at KWS!
How to prepare for a job interview at KWS Group
✨Know Your CRM Inside Out
Make sure you brush up on your Salesforce knowledge before the interview. Be ready to discuss how you've used it in past roles and how you can optimise it for KWS Group. They’ll want to see that you can champion best practices and drive system adoption.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with analytical tools like Google Analytics. Have specific examples ready that demonstrate how you've leveraged data to enhance customer experiences or improve marketing strategies. This will show them you're not just a numbers person, but someone who can translate data into actionable insights.
✨Emphasise Customer-Centric Strategies
KWS is all about creating seamless customer experiences, so be prepared to discuss your approach to customer journey marketing. Share examples of how you've designed campaigns that prioritise customer engagement and retention. This will highlight your alignment with their values.
✨Be Ready for GDPR Questions
Since data governance is crucial for this role, brush up on GDPR compliance and how it impacts CRM systems. Be ready to discuss how you've ensured compliance in previous roles and how you would uphold these standards at KWS. This shows you take data protection seriously.
