Work with us Reporting to the Head of Digital & CRM, the Digital Tyre Merchandiser is responsible for helping drive the online merchandising strategy for tyres across Kwik Fits digital channels. The role is accountable for optimising product visibility, ranking, recommendations and content to ensure customers are presented with the most relevant tyres for their vehicle, driving requirements and budget. Working at the intersection of customer experience and commercial performance, the role balances key business objectives including conversion, revenue, margin, stock availability and supplier priorities to maximise trading performance and customer satisfaction. The role is based at our central offices in Letchworth, though will involve working from home and with local, regional and national travel as required by the business. Define, implement and continually refine merchandising rules that balance commercial performance with customer relevance and vehicle compatibility. Analyse customer behaviour and trading performance, including search trends, conversion funnels and abandonment points, to identify optimisation opportunities. Ensure the accuracy and quality of tyre product data, including specifications, imagery and supporting content, to maintain customer trust and compliance. Track, report and communicate merchandising performance using analytics and reporting tools, translating insights into actionable improvements. Collaborate cross-functionally with Pricing, Purchasing, Marketing, SEO, CRM, Product and Customer Service teams to deliver a cohesive and effective on-site experience. Undertaking any other duties which may be requested by Management, for which training and/or an explanation has been provided and understood. Who we're looking for Experience in eCommerce merchandising, digital trading, category management, or a similar online retail role. Strong analytical and reporting skills, with experience using GA4 or equivalent analytics platforms to drive data-led decisions. Commercially aware and results-driven, with a strong understanding of customer behaviour, conversion and online performance. Advanced Excel skills and the ability to translate complex data into actionable insights. Passion for digital commerce and the automotive industry. Willingness to travel within the UK as required with a full UK Cat B driving licence (essential) Degree or relevant Marketing Qualification (Desirable) The Perks Performance related bonus Healthcare and life assurance 25 days annual leave plus bank holidays, increasing with service Exclusive discounts at major retailers, restaurants, holidays and much more Generous staff discounts for you and your family Award-winning training and development, with fantastic career prospects Wide range of wellbeing support for you and your family About us European Tyre Enterprise Limited is an international tyre and automotive service, maintenance and repair business group with annual sales revenues of more than £1 billion across five countries in Europe. We operate multiple retail brands including Kwik Fit with over 800 centres in the UK and Netherlands as well as Stapletons Tyre Services which sells over 6 million tyres to trade customers in the UK.
Digital Trading Merchandiser in Watford employer: Kwik-Fit
Kwik Fit is an exceptional employer that prioritises the growth and well-being of its employees, offering a flexible part-time role as an MOT Tester in Caversham. With a comprehensive benefits package including discounts, access to wages before payday, and opportunities for career progression, Kwik Fit fosters a supportive work culture where building lasting customer relationships is valued. Join a company that has invested significantly in creating a rewarding career path for its staff while ensuring the safety of customers on the road.
