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- Tasks: Create and deliver engaging digital marketing campaigns across social media platforms.
- Company: Join a dynamic team at a leading automotive marketing company.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact in the fast-paced world of digital marketing and social media.
- Qualifications: Degree in marketing or relevant experience preferred; passion for social media is a must.
- Other info: Flexible travel required; full UK driving licence essential.
The predicted salary is between 30000 - 42000 £ per year.
The role is an essential marketing position supporting all aspects of Digital Marketing. The Digital & Social Media Marketing Executive is responsible for creating and delivering campaigns that drive customer traffic, engagement & retention and support conversion through all online channels of ETEL, with the majority focused on Kwik Fit.
The role will operate on a hybrid basis, working from home though to include time spent onsite at our central offices in Letchworth as well as regional and occasionally national travel as required by the business. Therefore flexibility around location/travel plus a full UK Cat B drivers licence is essential to your application.
The Day to Day
- Support the implementation of the Digital & Social Media Marketing annual activity plans to achieve the overall marketing strategy.
- Work with Senior Digital & Social Media Marketing Executive to develop and implement social media strategy using Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube and other relevant social media channels.
- Monitor and update company business listings on Google, Facebook, Apple and other digital platforms.
- Support ongoing development of group websites to improve customer experience.
- Track performance KPIs, activity, report and make improvements.
Key Responsibilities
- Develop and implement social media strategy through Facebook, Twitter, Instagram, TikTok, LinkedIn and YouTube.
- Work with Digital Marketing agency on paid social activity in line with marketing strategy.
- Monitor daily mentions through social media channels, reviews, forums and blogs.
- Engage with customers through social media channels and liaise with customer services and other departments where necessary.
- Produce and distribute daily and weekly social media reports.
- Monitor competitor activity through social media and online promotions.
- Work with Influencer Marketing agency to create and manage Influencer Marketing activity in line with the marketing calendar.
- Support the promotions and the company presence at key events through social media content (e.g. British Touring Car Championship and Goodwood Festival of Speed).
- Keep company business listings up to date across key digital platforms.
- Maintain charity pages and support charity social media.
- Support recruitment and other ETEL brands and departments with social media requirements.
- Support the Digital Marketing Manager with monthly online promotions, including managing fulfilment of offers and/or prizes.
- Communicate online promotions and changes to wider business through online marketing bulletin.
- Monitor ongoing campaign performance, keeping accurate records, identifying variances and provide recommendations for improvement as necessary.
- Ensure compliance and adherence to legal and corporate guideline requirements within area of responsibility.
- Travel across the UK when necessary and agreed with Manager.
- Support company values.
Who we’re looking for
- Degree or relevant marketing qualifications.
- 1 years’ experience in a Digital or Social Media marketing role preferred but not essential (full training given).
- Able to think critically with strong problem solving skills.
- Strong project management – self-sufficient in prioritising, organising workload and planning ahead.
- Flexible and able to adapt to the changing business environment and demands.
- Strong interpersonal skills with ability to work within cross-functional teams.
- Capable of working well in a fast paced retail environment.
- Good working knowledge of Microsoft Office tools including PowerPoint, Excel and Word.
- Passion for Social Media, Digital Marketing and automotive industry.
- Flexible to travel within the UK (Full UK Cat B drivers licence essential).
Digital & Social Media Marketing Executive in Watford employer: Kwik-Fit (GB) Ltd
Contact Detail:
Kwik-Fit (GB) Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital & Social Media Marketing Executive in Watford
✨Tip Number 1
Get your networking game on! Connect with people in the industry through LinkedIn or local events. You never know who might have a lead on that perfect Digital & Social Media Marketing role.
✨Tip Number 2
Show off your skills! Create a personal project or portfolio that highlights your digital marketing expertise. This could be a blog, social media campaign, or even a mock-up of a marketing strategy for a brand you love.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Keep an eye on our website for openings! We regularly update our listings, and applying directly through us can give you a better chance of landing that Digital & Social Media Marketing Executive position.
We think you need these skills to ace Digital & Social Media Marketing Executive in Watford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital & Social Media Marketing role. Highlight any relevant experience and skills that match the job description, especially your knowledge of social media platforms and digital marketing strategies.
Craft a Catchy Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how you can contribute to our team. Be sure to mention any specific campaigns or projects you've worked on that relate to the role.
Show Off Your Skills: Don’t forget to include examples of your work! Whether it’s a successful social media campaign or a project that improved customer engagement, we want to see what you can do. Links to your portfolio or relevant social media accounts can really make your application stand out.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates about your application status!
How to prepare for a job interview at Kwik-Fit (GB) Ltd
✨Know Your Digital Platforms
Make sure you’re well-versed in the social media channels mentioned in the job description. Familiarise yourself with the latest trends on Facebook, Instagram, TikTok, and LinkedIn. Being able to discuss recent campaigns or changes on these platforms will show your passion and knowledge.
✨Showcase Your Analytical Skills
Since tracking performance KPIs is a key responsibility, be prepared to discuss how you’ve used data to inform your marketing strategies in the past. Bring examples of reports you've created or insights you've gained from monitoring social media activity.
✨Demonstrate Flexibility and Adaptability
This role requires flexibility in location and travel, so be ready to talk about times when you’ve adapted to changing circumstances. Share experiences where you successfully managed multiple projects or adjusted your strategy based on new information.
✨Engage with the Company’s Values
Research ETEL and Kwik Fit’s values and mission. During the interview, express how your personal values align with theirs. This shows that you’re not just looking for any job, but that you genuinely want to contribute to their goals.