At a Glance
- Tasks: Drive online tyre merchandising strategy and optimise product visibility across digital channels.
- Company: Kwik Fit, a leader in the automotive industry with a focus on innovation.
- Benefits: Performance bonuses, healthcare, 25 days leave, exclusive discounts, and career development.
- Other info: Flexible working with opportunities for travel and personal growth.
- Why this job: Join a dynamic team and make an impact in the fast-paced world of digital commerce.
- Qualifications: Experience in eCommerce merchandising and strong analytical skills required.
The predicted salary is between 29700 - 36300 £ per year.
Reporting to the Head of Digital & CRM, the Digital Tyre Merchandiser is responsible for helping drive the online merchandising strategy for tyres across Kwik Fit’s digital channels.
The role is accountable for optimising product visibility, ranking, recommendations and content to ensure customers are presented with the most relevant tyres for their vehicle, driving requirements and budget.
Working at the intersection of customer experience and commercial performance, the role balances key business objectives including conversion, revenue, margin, stock availability and supplier priorities to maximise trading performance and customer satisfaction.
The role is based at our central offices in Letchworth, though will involve working from home and with local, regional and national travel as required by the business.
- The Day to Day
- Own the end‑to‑end ordering, ranking and presentation of tyres across on‑site search results, category pages, product listings and recommendation modules to maximise visibility and conversion.
- Define, implement and continually refine merchandising rules that balance commercial performance with customer relevance and vehicle compatibility.
- Manage promotional placement and featured ranges, including supplier‑funded campaigns, ensuring optimal exposure and return on investment.
- Analyse customer behaviour and trading performance, including search trends, conversion funnels and abandonment points, to identify optimisation opportunities.
- Ensure the accuracy and quality of tyre product data, including specifications, imagery and supporting content, to maintain customer trust and compliance.
- Track, report and communicate merchandising performance using analytics and reporting tools, translating insights into actionable improvements.
- Collaborate cross‑functionally with Pricing, Purchasing, Marketing, SEO, CRM, Product and Customer Service teams to deliver a cohesive and effective on‑site experience.
- Undertaking any other duties which may be requested by Management, for which training and/or an explanation has been provided and understood.
- Who we're looking for
- Experience in e Commerce merchandising, digital trading, category management, or a similar online retail role.
- Strong analytical and reporting skills, with experience using GA4 or equivalent analytics platforms to drive data-led decisions.
- Excellent written communication, copywriting and attention to detail.
- Commercially aware and results-driven, with a strong understanding of customer behaviour, conversion and online performance.
- Advanced Excel skills and the ability to translate complex data into actionable insights.
- Strong stakeholder management and collaboration skills, with the ability to work effectively across cross-functional teams.
- Customer-focused, proactive and self-motivated, with a naturally curious and continuous improvement mindset.
- Passion for digital commerce and the automotive industry.
- Willingness to travel within the UK as required with a full UK Cat B driving licence (essential)
- Degree or relevant Marketing Qualification (Desirable)
- The Perks
- Performance related bonus
- Healthcare and life assurance
- 25 days annual leave plus bank holidays, increasing with service
- Exclusive discounts at major retailers, restaurants, holidays and much more
- Generous staff discounts for you and your family
- Award-winning training and development, with fantastic career prospects
- Wide range of wellbeing support for you and your family
- #J-18808-Ljbffr
Digital Merchandiser in Letchworth employer: Kwik-Fit (GB) Ltd
Kwik-Fit (GB) Ltd is an exceptional employer that prioritises professional development and employee engagement, particularly for those passionate about the automotive industry. Located at the Reading Training Academy, we offer a collaborative work culture where trainers can thrive while delivering impactful training on cutting-edge technologies like hybrid and electric vehicles. With opportunities for growth and travel across the UK, our team members enjoy a rewarding career path in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Merchandiser in Letchworth
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Kwik-Fit (GB) Ltd are looking for when hiring for a Digital Merchandiser.
✨Showcase Your Skills with an Online Portfolio
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✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Kwik-Fit (GB) Ltd as a Digital Merchandiser, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Kwik-Fit (GB) Ltd’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital Merchandiser.
We think you need these skills to ace Digital Merchandiser in Letchworth
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Kwik-Fit (GB) Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Kwik-Fit (GB) Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Kwik-Fit (GB) Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Kwik-Fit (GB) Ltd
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Kwik-Fit (GB) Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Kwik-Fit (GB) Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
