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- Tasks: Create and deliver engaging digital marketing campaigns across social media platforms.
- Company: Join a dynamic team at a leading automotive marketing company.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact in the fast-paced world of digital marketing and social media.
- Qualifications: Degree in marketing or relevant experience preferred; passion for social media is a must.
- Other info: Flexible travel across the UK and full training provided.
The predicted salary is between 28800 - 48000 £ per year.
The role is an essential marketing position supporting all aspects of Digital Marketing. The Digital & Social Media Marketing Executive is responsible for creating and delivering campaigns that drive customer traffic, engagement & retention and support conversion through all online channels of ETEL, with the majority focused on Kwik Fit.
The role will operate on a hybrid basis, working from home though to include time spent onsite at our central offices in Letchworth as well as regional and occasionally national travel as required by the business. Therefore flexibility around location/travel plus a full UK Cat B drivers licence is essential to your application.
Day to Day
- Support the implementation of the Digital & Social Media Marketing annual activity plans to achieve the overall marketing strategy.
- Work with Senior Digital & Social Media Marketing Executive to develop and implement social media strategy using Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube and other relevant social media channels.
- Monitor and update company business listings on Google, Facebook, Apple and other digital platforms.
- Support ongoing development of group websites to improve customer experience.
- Track performance KPIs, activity, report and make improvements.
Key Responsibilities
- Develop and implement social media strategy through Facebook, Twitter, Instagram, TikTok, LinkedIn and YouTube.
- Work with Digital Marketing agency on paid social activity in line with marketing strategy.
- Monitor daily mentions through social media channels, reviews, forums and blogs.
- Engage with customers through social media channels and liaise with customer services and other departments where necessary.
- Produce and distribute daily and weekly social media reports.
- Monitor competitor activity through social media and online promotions.
- Work with Influencer Marketing agency to create and manage Influencer Marketing activity in line with the marketing calendar.
- Support the promotions and the company presence at key events through social media content (e.g. British Touring Car Championship and Goodwood Festival of Speed).
- Keep company business listings up to date across key digital platforms.
- Maintain charity pages and support charity social media.
- Support recruitment and other ETEL brands and departments with social media requirements.
- Support the Digital Marketing Manager with monthly online promotions, including managing fulfilment of offers and/or prizes.
- Communicate online promotions and changes to wider business through online marketing bulletin.
- Monitor ongoing campaign performance, keeping accurate records, identifying variances and provide recommendations for improvement as necessary.
- Ensure compliance and adherence to legal and corporate guideline requirements within area of responsibility.
- Travel across the UK when necessary and agreed with Manager.
- Support company values.
Who we’re looking for
- Degree or relevant marketing qualifications.
- 1 years’ experience in a Digital or Social Media marketing role preferred but not essential (full training given).
- Able to think critically with strong problem solving skills.
- Strong project management – self-sufficient in prioritising, organising workload and planning ahead.
- Flexible and able to adapt to the changing business environment and demands.
- Strong interpersonal skills with ability to work within cross-functional teams.
- Capable of working well in a fast paced retail environment.
- Good working knowledge of Microsoft Office tools including PowerPoint, Excel and Word.
- Passion for Social Media, Digital Marketing and automotive industry.
- Flexible to travel within the UK (Full UK Cat B drivers licence essential).
Digital & Social Media Marketing Executive in Letchworth Garden City employer: Kwik-Fit (GB) Ltd
Contact Detail:
Kwik-Fit (GB) Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital & Social Media Marketing Executive in Letchworth Garden City
✨Tip Number 1
Get your networking game on! Connect with people in the industry through LinkedIn or local events. You never know who might have a lead on that perfect Digital & Social Media Marketing role.
✨Tip Number 2
Show off your skills! Create a personal project or portfolio showcasing your social media campaigns. This is a great way to demonstrate your creativity and understanding of digital marketing strategies.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like ETEL, and express your interest in potential opportunities. A little initiative can go a long way!
✨Tip Number 4
Stay flexible and ready to adapt! The digital marketing landscape changes quickly, so keep learning about new tools and trends. This will not only help you in interviews but also make you a valuable asset to any team.
We think you need these skills to ace Digital & Social Media Marketing Executive in Letchworth Garden City
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital & Social Media Marketing role. Highlight any relevant experience and skills that match the job description, especially your knowledge of social media platforms and digital marketing strategies.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your background makes you a great fit for the team. Don’t forget to mention your flexibility and willingness to travel!
Showcase Your Creativity: As a Digital & Social Media Marketing Executive, creativity is key. Include examples of past campaigns or projects you've worked on that demonstrate your ability to engage customers and drive traffic through innovative strategies.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Kwik-Fit (GB) Ltd
✨Know Your Digital Platforms
Familiarise yourself with the key social media platforms mentioned in the job description. Be ready to discuss how you would use Facebook, Instagram, TikTok, and others to create engaging campaigns. Show that you understand the nuances of each platform and can tailor content accordingly.
✨Showcase Your Analytical Skills
Prepare to talk about how you track performance KPIs and make data-driven decisions. Bring examples of how you've monitored campaign performance in the past and suggest improvements based on your findings. This will demonstrate your critical thinking and problem-solving abilities.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific situations, like managing a social media crisis or engaging with customers online. Think through potential scenarios beforehand and have a few strategies in mind to showcase your project management skills and adaptability.
✨Demonstrate Your Passion
Let your enthusiasm for digital marketing and social media shine through. Share any personal projects or experiences that highlight your passion for the industry. This will help you connect with the interviewers and show that you're genuinely interested in the role.