At a Glance
- Tasks: Support brand communications across retail brands, PR activities, and event-related materials.
- Company: Join a dynamic team at ETEL Group, home to Kwik Fit and STS Tyre Pros.
- Benefits: Enjoy 33 days annual leave, exclusive discounts, and award-winning training.
- Other info: Hybrid working model with opportunities for career growth and wellbeing support.
- Why this job: Make an impact in brand communications while working with exciting retail brands.
- Qualifications: Experience in marketing and retail is a plus; creativity and strong communication skills are essential.
The predicted salary is between 30000 - 42000 £ per year.
Reporting to the Head of Retail Marketing, the Brand Communications Executive will support the delivery of clear, consistent and effective brand communications across the ETEL Group's retail brands, including Kwik Fit and STS Tyre Pros. The role is focused on the execution and coordination of brand communications, supporting PR activity, in-centre point-of-sale (POS) materials and event-related communications.
Working closely with the Retail Marketing team, Operations colleagues and external agencies, the role supports the implementation of brand & PR activity rather than owning end-to-end delivery. This includes centre launches, local and national events, PR activations, and the annual group conference, as well as collaborative campaigns with supplier and community partners.
This permanent position is based upon 40hrs/week, which following a successful training and induction period will operate on a hybrid basis, to include time spent onsite at our central offices in Letchworth as well as other UK locations if required.
The Day to Day
- Support the delivery and coordination of brand communications activity across PR, in-centre POS and event-related materials.
- Assist with PR communications, including drafting press releases, coordinating approvals and supporting reactive communications.
- Coordinate the production and rollout of in-centre POS materials, ensuring assets are accurate and brand compliant.
- Support event activation activity from a communications perspective, including branded assets, signage and messaging.
- Ensure all brand communications adhere to brand guidelines and tone of voice.
- Liaise with Operations teams and external agencies to support in-centre implementation.
- Maintain brand communication schedules, trackers and documentation.
- Assist with post-campaign reporting and communications analysis.
- Ensure all communications comply with legal, corporate and brand guidelines.
- Uphold and promote company values through all external-facing communications.
- Travel across the UK when required to manage or support event execution and partner activations.
- Other tasks and duties reasonably required by Management.
Who we're looking for
- Experience within Marketing and Retail (desirable).
- Confident and positive attitude to business.
- Interest in automotives and the industry.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Excellent communication and relationship-building skills.
- Creative thinker with a keen eye for detail and brand consistency.
- Comfortable working cross-functionally and with external partners/agencies.
- Ability to work under pressure and meet deadlines in a fast-paced environment.
- Willingness to travel and attend events outside standard office hours when necessary.
- High level of IT proficiency across Microsoft Office, knowledge of design or event planning software is desirable.
- Degree or working towards a relevant Marketing qualification (desired).
- Full UK Cat B Drivers Licence (desired).
The Perks
- Performance related bonus.
- 33 days annual leave including bank holidays, increasing to 38 days with service.
- Exclusive discounts at major retailers, restaurants, holidays and much more.
- Generous staff discounts for you and your family.
- Award-winning training and development, with fantastic career prospects.
- Wide range of wellbeing support for you and your family.
Brand Communications Executive in Letchworth Garden City employer: Kwik-Fit (GB) Ltd
At ETEL Group, we pride ourselves on being an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration. Our commitment to employee growth is evident through our award-winning training programmes and generous benefits, including performance-related bonuses and exclusive discounts. Located in Letchworth, our hybrid working model allows for flexibility while ensuring you are part of a vibrant team dedicated to delivering outstanding brand communications across our retail brands.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Communications Executive in Letchworth Garden City
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kwik-Fit (GB) Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kwik-Fit (GB) Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kwik-Fit (GB) Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Brand Communications Executive in Letchworth Garden City
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kwik-Fit (GB) Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kwik-Fit (GB) Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kwik-Fit (GB) Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kwik-Fit (GB) Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kwik-Fit (GB) Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kwik-Fit (GB) Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
