At a Glance
- Tasks: Create engaging social content and manage influencer campaigns to build our brand.
- Company: Join kwiff, a game-changer in the sports betting and casino industry.
- Benefits: Enjoy private healthcare, performance bonuses, wellness allowance, and team socials.
- Other info: Dynamic work culture focused on creativity and collaboration.
- Why this job: Be part of a bold team redefining iGaming with innovative technology.
- Qualifications: 2+ years in organic social media or digital PR, with a passion for sports.
The predicted salary is between 35000 - 45000 £ per year.
kwiff isn’t gambling as you know it. We’re redefining the experience with a bold, player-first approach to sports betting and casino, powered by our proprietary tech platform, fully automated sportsbook, and standout UX across web and mobile. What truly sets us apart? Our signature feature ‘Supercharging’, which allows players’ odds, cash outs and more to be supercharged at random, on both Sports and Casino, creating surprise wins and a thrilling betting experience.
About the role
The Social Media & Content Executive plays a hands‑on role in building an organic presence that stands out in a crowded category. Working closely with the Head of Brand, you’ll own our organic social storytelling, drive high‑impact influencer collaborations, and spearhead digital PR initiatives. This role is ideal for a creative with a couple of years of experience in a similar role who is ready to take on a brand and build it from scratch. You’ll have the confidence to manage agencies and excite the internal team on this journey. You love brand building, community engagement, and cultural trends, and you already know how to seamlessly connect social media with digital PR and integrated marketing campaigns in a fast-moving, high‑growth environment.
Responsibilities
- Organic Social Content Management: Own the day‑to‑day delivery of the organic social content plan. Working with your specialist agencies to build a distinct, consistent brand personality across chosen organic platforms.
- Sports & Cultural Storytelling: Collaborate with sports specialists to source insights, real‑time trends, and sporting moments. Translate these into engaging, highly shareable social content that builds community.
- Influencer & Creator Campaigns: Manage relationships with influencers and agencies, making sure they are clearly briefed to amplify kwiff’s unique product offering through relevant sports content creators and brand ambassadors.
- Digital PR: Develop and execute digital PR initiatives with the PR agency to earn high‑quality media coverage, brand mentions and authoritative backlinks that elevate kwiff's brand authority.
- SEO Collaboration: Partner closely with the internal SEO Manager and agency to align organic social and digital PR efforts with search strategies, ensuring our content boosts keyword visibility and drives organic traffic.
- Integrated Campaign Support: Act as the organic social and PR expert within the wider brand team, injecting creative social thinking into larger integrated marketing campaigns to ensure cohesive storytelling across channels. Collaborate closely with the Partnerships Manager and sporting partners to identify opportunities that bring partnership activity to life across organic social, PR, and brand campaigns.
- Performance & Measurement: Monitor social trends, community sentiment and channel analytics to continuously refine our organic strategy and identify new creative opportunities.
Skills and experience
- 2+ years’ experience specifically focused on organic social media, influencer marketing, or digital PR—ideally within gaming, sports, entertainment, or another high‑growth, regulated environment.
- Platform Expertise: Deep understanding of what drives organic growth and engagement across major platforms (Twitter/X, TikTok, Facebook, Instagram, etc.).
- A love for sport: A genuine passion for football and sport will be highly beneficial in this role, helping to bring energy, insight, and authenticity to our social, PR, and partnership activity.
- A Sharp Creative Eye: Excellent judgement on brand, tone and design, with a knack for writing punchy, platform‑native copy.
- Collaborative Mindset: Experience or strong understanding of how organic social media and PR intersect with SEO and broader performance marketing activity.
- Agency & Talent Management: Confident sourcing and managing relationships with external influencers, creators, and PR partners.
Benefits and Perks
- Private Healthcare – Comprehensive coverage for peace of mind.
- Performance Bonuses – Quarterly, based on team goals and business impact.
- Well‑being Allowance – Generous budget to spend on wellness or fitness.
- Weekly Lunch – Enjoy lunch with the team each week.
- Long Service Rewards – Travel perks to celebrate your commitment.
- Team Socials & Culture – Regular events and offsites.
Kwiff is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. Join us, and you’ll be part of a team that’s shaping the future of iGaming with cutting‑edge technology and a culture of bold innovation! We aim for equity at all stages of the recruitment process. Please let us know if we can do anything to make the process more accessible to you.
StudySmarter Expert Advice🤫
We think this is how you could land Organic Social & Content Executive (London)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kwiff and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kwiff are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kwiff on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kwiff. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Organic Social & Content Executive (London)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kwiff. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kwiff:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kwiff’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kwiff
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kwiff will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kwiff, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
