Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive kwiff’s SEO and ASO strategies for organic growth in sports betting and casino.
- Company: Join kwiff, a bold tech company redefining the gambling experience.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Be at the forefront of AI-driven search and make a real impact on visibility.
- Qualifications: Experience in SEO and ASO with a passion for data-driven optimisation.
- Other info: Dynamic team environment with a focus on innovation and creativity.
The predicted salary is between 50000 - 60000 £ per year.
kwiff isn’t gambling as you know it. We’re redefining the experience with a bold, player-first approach to sports betting and casino, powered by our proprietary tech platform, fully automated sportsbook, and standout UX across web and mobile. What truly sets us apart? Our signature feature ‘Supercharging’, which allows players’ odds, cash outs, and more to be supercharged at random, creating surprise wins and a thrilling betting experience.
We’re looking for an experienced SEO & ASO Manager to drive kwiff’s visibility across traditional search, app stores, and emerging AI-powered discovery channels. As the search landscape shifts from keywords to conversational, AI-driven intent, this role will be critical in ensuring kwiff is discoverable, competitive, and compliant across all major search surfaces.
You’ll own SEO and ASO strategies end-to-end; optimising our site, content, and apps for organic growth with a primary focus on the UK and Ireland. You’ll pair sharp data instincts with creativity to capture new demand, strengthen acquisition across sports betting and casino, and position kwiff as the bold, surprising, player‑first brand we are. This is an exciting opportunity for someone who loves combining clever optimisation with big‑picture thinking, and who wants a front‑row seat in the future of search.
Responsibilities- Own and deliver kwiff’s SEO strategy across sports betting and casino, optimising content, technical performance and site architecture to drive organic growth aligned with brand and acquisition goals.
- Partner with Product and Engineering to implement technical SEO improvements, leveraging structured data and landing page frameworks to maximise visibility across SERPs and AI‑driven results.
- Lead insight‑driven keyword and intent research across traditional and conversational search to ensure kwiff is discoverable in evolving AI‑powered search journeys.
- Develop optimisation strategies for AI assistants and AI‑generated answers, strengthening trust, authority and accuracy of kwiff’s presence.
- Own and optimise kwiff’s App Store and Google Play presence, including metadata, creative testing, keywords and category strategy.
- Collaborate with Product, CRM and Design to ensure app store assets reflect product innovation, brand positioning and competitive trends.
- Collaborating with the Data team, build and maintain dashboards tracking organic and app performance, player behaviour and visibility across search surfaces.
- Translate insights into action, continually testing and refining SEO and ASO strategies while clearly reporting growth, opportunities and risks.
- Manage SEO and ASO agency partnerships to ensure strong ROI, meaningful knowledge.
SEO & ASO Manager in London employer: Kwiff Ltd
Contact Detail:
Kwiff Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO & ASO Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO and ASO projects. This is your chance to demonstrate your expertise and creativity, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching kwiff and its unique approach to sports betting. Understand their tech platform and how your skills can enhance their visibility. Tailor your answers to show how you can contribute to their player-first philosophy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the kwiff team. Let’s make it happen!
We think you need these skills to ace SEO & ASO Manager in London
Some tips for your application 🫡
Show Your Passion for SEO & ASO: When writing your application, let your enthusiasm for SEO and ASO shine through! We want to see how you can bring that player-first approach to life in your strategies. Share examples of your past successes and how they align with our bold vision.
Tailor Your Application: Make sure to customise your CV and cover letter for the role. Highlight your experience with technical SEO, app store optimisation, and any AI-driven projects you've worked on. We love seeing how your skills match our needs!
Be Data-Driven: We’re all about insights at kwiff, so don’t forget to include any data-driven results from your previous roles. Show us how your analytical skills have led to successful SEO and ASO strategies. Numbers speak volumes!
Apply Through Our Website: Finally, make sure to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Kwiff Ltd
✨Know Your Stuff
Before the interview, dive deep into kwiff’s unique approach to sports betting and casino. Familiarise yourself with their proprietary tech platform and how it enhances user experience. Being able to discuss their signature feature ‘Supercharging’ will show your genuine interest and understanding of the brand.
✨Showcase Your SEO & ASO Skills
Prepare specific examples of your past successes in SEO and ASO. Be ready to discuss strategies you've implemented that drove organic growth, especially in competitive markets like sports betting. Highlight any experience you have with AI-driven search optimisation, as this is crucial for kwiff's future.
✨Data-Driven Mindset
Since the role requires sharp data instincts, come prepared with insights from your previous roles. Discuss how you’ve used data to inform your SEO strategies and how you’ve tracked performance metrics. This will demonstrate your analytical skills and ability to translate data into actionable strategies.
✨Collaborative Spirit
Emphasise your experience working cross-functionally with teams like Product, Engineering, and Design. Share examples of how collaboration has led to successful SEO and ASO outcomes. kwiff values a player-first approach, so showing that you can work well with others will be a big plus.