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- Tasks: Lead and optimise paid user acquisition campaigns on social platforms for our mobile games.
- Company: Join Kwalee, a gaming powerhouse with over 1.5 billion downloads!
- Benefits: Enjoy competitive salary, health cover, flexible working, and unlimited snacks.
- Other info: Dog-friendly office, generous holiday, and opportunities for professional growth.
- Why this job: Make an impact in the gaming industry while working with cutting-edge technology.
- Qualifications: Experience in mobile casual games and managing substantial ad budgets required.
The predicted salary is between 36000 - 60000 £ per year.
Level Up Your Career! At Kwalee, you’ll join a gaming powerhouse that boasts a mobile empire with 1.5 billion+ downloads alongside a thriving PC & Console division that has achieved numerous global chart-topping releases across Steam, Consoles, and Amazon, driving millions of Wishlists. Most recently publishing breakout hits such as The Precinct and Town to City. It’s a unique chance to bring your expertise to a global studio that dominates both the mobile, and the indie PC and Console space.
As the UA Manager - Social Channels, you will own and scale performance-driven paid user acquisition campaigns across platforms like Meta, TikTok, Google Ads, and Snapchat to maximise installs, revenue, and ROAS for our mobile gaming portfolio. Additionally, you will collaborate closely with the Creative, Product, and Growth teams to develop high-performing ad creatives, align strategies with product metrics, and identify new audience segments to drive scalable growth.
Responsibilities:
- Manage and optimise UA campaigns across Meta, TikTok, Google Ads, and Snapchat, focusing on CPI, ROAS, and revenue targets.
- Continuously test and iterate on creative concepts, targeting strategies, bidding models, and campaign structures to improve performance.
- Work closely with the Creative Team to develop, test, and scale new ad creatives that drive high IPM and strong ROAS.
- Analyse campaign performance using data-driven insights to identify optimisation opportunities and scaling potential.
- Monitor key UA metrics including CPI, IPM, CTR, CVR, ROAS, and ARPU, ensuring campaigns meet growth and profitability targets.
- Identify and test new audience segments, campaign strategies, and creative formats to unlock additional scale.
- Collaborate with internal analytics and product teams to ensure UA strategies align with player behaviour, retention, and monetisation performance.
- Stay up to date with the latest social advertising trends, platform updates, and UA best practices.
- Provide clear reporting and insights on campaign performance, highlighting opportunities to scale spend efficiently.
Requirements:
- Experience working in Mobile Casual Games.
- Previously managed at least a $1M monthly budget for META Campaigns.
- At least 2 years experience working in UA.
- Experience working with several titles at a time.
- A good understanding of automation processes for Creatives.
- An analytical & data driven approach to your work.
Why Kwalee?
- Generous Holiday: Start with 25 days of annual leave, plus bank holidays. You’ll also earn an extra day for every year of service, up to 5 years!
- Flexible Working: We offer core hours that allow you to work flexibly around your life, and a bank of ‘Work From Home’ days to use when you need them.
- Health Cover: Private medical cover, life assurance, a solid pension plan, and cover for dental and optical care.
- Recharge: Take advantage of our on-site gym and a supportive atmosphere that prioritises your wellbeing.
- Free Food & Drink: Fuel your day with unlimited free snacks and drinks.
- Gaming Goodies: Receive Steam codes for all our game releases!
- Dog-Friendly Office: Bring your furry friend to our vibrant, fun office.
- Office Location: Leamington Spa office location, with free parking and electric charging stations.
- Merch & Events: Get exclusive Kwalee merch, enjoy fun seasonal events, and stay informed with regular town halls.
- Growth & Learning: Full access to LinkedIn Learning to support your continuous professional development.
Our Commitment to Diversity & Inclusion
At Kwalee, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive. Our culture is built on celebrating the diverse voices of our team members, fuelling innovation and strengthening our connection to our players. We are dedicated to advancing equity, diversity, and inclusion across all areas of life, including age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We recognise the importance of self-development, career progression, and well-being in retaining our talented team. At Kwalee, we celebrate individuality and encourage everyone to bring their authentic selves to work.
UA Manager - Social Channels in Royal Leamington Spa employer: Kwalee
Contact Detail:
Kwalee Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UA Manager - Social Channels in Royal Leamington Spa
✨Tip Number 1
Network like a pro! Reach out to people in the gaming industry, especially those at Kwalee. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous UA campaigns. Highlight your successes with metrics like ROAS and CPI to grab attention.
✨Tip Number 3
Stay updated on trends! Follow the latest in social advertising and mobile gaming. Mentioning current trends in your conversations can show you're passionate and knowledgeable.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Kwalee family.
We think you need these skills to ace UA Manager - Social Channels in Royal Leamington Spa
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the UA Manager role. Highlight your experience with mobile casual games and managing substantial budgets, as this will show us you’re the right fit for our team.
Show Off Your Data Skills: Since we love a data-driven approach, don’t forget to include specific examples of how you've used analytics to optimise campaigns in the past. This will help us see your analytical mindset in action!
Be Creative: As you'll be working closely with our Creative Team, share any innovative ad concepts or successful campaigns you've led. We want to know how you think outside the box to drive user acquisition!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Kwalee
✨Know Your Numbers
As a UA Manager, you'll need to be comfortable with metrics like CPI, ROAS, and ARPU. Brush up on your data analysis skills and be ready to discuss how you've used these metrics to drive campaign success in the past.
✨Showcase Your Creativity
Since you'll be collaborating with the Creative Team, come prepared with examples of ad creatives you've developed or optimised. Highlight any innovative strategies you've implemented that led to improved performance.
✨Stay Ahead of Trends
The gaming industry moves fast, especially in user acquisition. Research the latest trends in social advertising and be ready to share your insights on how they could apply to Kwalee's campaigns.
✨Demonstrate Collaboration Skills
You'll be working closely with various teams, so be prepared to discuss how you've successfully collaborated in the past. Share specific examples of how teamwork has led to successful outcomes in your previous roles.