At a Glance
- Tasks: Transform data into insights that shape the future of gaming at Kwalee.
- Company: Join Kwalee, a leading gaming studio with over 1.5 billion downloads.
- Benefits: Enjoy competitive salary, health cover, free snacks, and a dog-friendly office.
- Other info: Flexible working hours, generous holiday, and opportunities for professional growth.
- Why this job: Make a real impact in the gaming industry with your market intelligence expertise.
- Qualifications: Experience in market intelligence within mobile gaming and strong communication skills.
The predicted salary is between 50000 - 65000 £ per year.
At Kwalee, you’ll join a gaming powerhouse that boasts a mobile empire with 1.5 billion+ downloads alongside a thriving PC & Console division that has achieved numerous global chart‑topping releases across Steam, consoles, and Amazon, driving millions of Wishlists. Most recently publishing breakout hits such as The Precinct and Town to City. It’s a unique chance to bring your expertise to a global studio that dominates both the mobile and the indie PC and console space.
Kwalee’s Mobile Product team is looking for a talented Senior Market Intelligence Analyst to help guide our internal development studios during the ideation phase through to Live Ops. The Senior Market Intelligence Analyst will bring together evidence from various sources that aid and inspire our development teams, increasing their chances of success by ensuring that we operate in the most advantageous areas within the wider market. This role will be located within our Leamington Spa studio, working onsite 5 days per week, where our daily in‑office collaboration fuels creativity and innovation.
Responsibilities:
- Shaping the Future of Our Games Portfolio
- Transform complex data into actionable intelligence, supporting core product, monetisation, and executive decision‑making.
- Lead the market discovery phase, conducting deep‑dive research into mobile gaming sub‑genres, player demographics, and emerging global trends to identify high‑potential areas for new game development.
- Act as a strategic partner during initial ideation, pitching data‑driven insights and compelling evidence to internal studios to convince them of the right genres, themes, or mechanics to pursue.
- Own competitive benchmarking, continuously analysing competitor features, update cadences, and Live Ops strategies to keep our active games ahead of the market.
- Use modern intelligence tools (including AI/automation tools like Cursor or LLMs) to reduce operational overhead and scale research efficiently.
- Synthesise quantitative and qualitative data from industry tools (e.g., Sensor Tower, Data.ai) into clear, visually engaging reports for both creative teams and executive leadership.
Requirements:
- Proven track record of working closely with diverse studio teams (Product, Monetisation, Marketing, and Management) to integrate competitive insights directly into development roadmaps.
- Demonstrated history of guiding "what to build next" by evaluating competitor dynamics and successfully capturing market growth potential.
- Deep mobile gaming expertise, with an encyclopaedic knowledge of current mobile trends, Free‑to‑Play (F2P) monetisation mechanics, and shifting player behaviours.
- Elite presentation and communication skills, with a proven ability to translate raw numbers into a gripping narrative that gains buy‑in from highly creative and technical stakeholders.
- A background in Game Design or Product Management is highly desirable, enabling you to speak the same language as developers and bridge the gap between market data and actual gameplay.
- Prior experience in a market intelligence or product insights role specifically within a mobile gaming studio is essential.
Why Kwalee?
- Generous Holiday: Start with 25 days of annual leave, plus bank holidays. You'll also earn an extra day for every year of service, up to 5 years!
- Flexible Working: We offer core hours that allow you to work flexibly around your life, and a bank of 'Work From Home' days to use when you need them.
- Health Cover: Private medical cover, life assurance, a solid pension plan, and cover for dental and optical care.
- Recharge: Take advantage of our on‑site gym and a supportive atmosphere that prioritises your wellbeing.
- Free Food & Drink: Fuel your day with unlimited free snacks and drinks.
- Gaming Goodies: Receive Steam codes for all our game releases!
- Dog‑Friendly Office: Bring your furry friend to our vibrant, fun office.
- Office Location: Leamington Spa office location, with free parking and electric charging stations.
- Merch & Events: Get exclusive Kwalee merch, enjoy fun seasonal events, and stay informed with regular town halls.
- Growth & Learning: Full access to LinkedIn Learning to support your continuous professional development.
Our Commitment to Diversity & Inclusion
At Kwalee, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive. Our culture is built on celebrating the diverse voices of our team members, fuelling innovation and strengthening our connection to our players. We are dedicated to advancing equity, diversity, and inclusion across all areas of life, including age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We recognise the importance of self‑development, career progression, and well‑being in retaining our talented team. At Kwalee, we celebrate individuality and encourage everyone to bring their authentic selves to work.
Senior Market Intelligence Analyst in Royal Leamington Spa employer: Kwalee
Kwalee is an exceptional employer that fosters a vibrant and collaborative work culture in Leamington Spa, where creativity thrives through daily in-office interactions. With generous benefits including private medical insurance, a dog-friendly office, and a commitment to employee growth through LinkedIn Learning, Kwalee prioritises the well-being and professional development of its team members, making it an ideal place for those seeking meaningful and rewarding careers in the gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Market Intelligence Analyst in Royal Leamington Spa
✨Get to Grips with Data Visualisation Tools
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✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Kwalee!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
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We think you need these skills to ace Senior Market Intelligence Analyst in Royal Leamington Spa
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Kwalee, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Kwalee
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Kwalee’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
