At a Glance
- Tasks: Boost organic installs through ASO strategies and social media management.
- Company: Join Kwalee, a leading game developer with a fun and innovative culture.
- Benefits: Enjoy generous holiday, flexible working, health cover, and free snacks.
- Other info: Dynamic office environment with opportunities for personal growth and development.
- Why this job: Make an impact in the gaming industry while collaborating with a creative team.
- Qualifications: Experience in mobile games and familiarity with ASO tools required.
The predicted salary is between 35000 - 45000 £ per year.
Kwalee has been making the most fun games for the world’s players for over a decade. By joining our talented team, you’ll be part of a space where ideas flow freely, innovation flourishes, and team spirit stays strong. We’ve found that when we’re all together, great things happen. With over 1 billion players already reached, your work will contribute to our shared mission of making the most fun games for the world's players. Join the team!
Kwalee's Mobile Product Marketing team are looking for a talent Organic Growth Specialist for ASO & social media to boost our organic installs. The Organic Growth Specialist will work on the organic presence of our games, whilst owning and executing ASO strategies across Google Play and App Store for all active titles. This role is based in our Leamington Spa studio working onsite 5 days per week, where our daily in-office collaboration fuels creativity and innovation.
Responsibilities:
- App Store Optimisation (ASO)
- Own and execute ASO strategy across Google Play and App Store for all active titles.
- Optimise titles, subtitles, descriptions, keywords, and creative assets to maximise visibility and conversion.
- Monitor and report on category rankings, CVR, and keyword performance.
- Research and utilise the best tools and AI solutions available in order to maximise success.
- Store Management & Communication
- Act as the main point of contact with Google Play and App Store Account Managers.
- Manage feature submissions, promotional opportunities, and store events in alignment with product and UA timelines.
- Maintain strong relationships with platform partners to stay ahead of store trends and best practices.
- A/B Testing & Optimisation
- Plan and execute A/B tests for icons, screenshots, and videos to improve store conversion rates.
- Evaluate test results, share insights with stakeholders, and recommend data-driven improvements.
- Organic Performance Analysis
- Track and analyse organic traffic, conversion rates, and trend movements across stores.
- Identify growth opportunities and deliver regular performance reports to the Growth team.
- Benchmark performance against competitors and market standards.
- Social Media & Community Growth
- Manage and grow the social media presence of the games across key platforms.
- Coordinate with the Illustrator and Creative teams to produce engaging and consistent content.
- Support community engagement strategies that enhance brand awareness and retention.
- Cross-Team Collaboration
- Work closely with the UA team to align organic and paid growth efforts across the funnel.
- Collaborate with Illustrators and Product teams to ensure brand and creative consistency.
- Provide feedback on store assets and campaign creatives based on performance data.
- Competitor & Market Monitoring
- Conduct regular analysis of competitor store pages, creative trends, and keyword movements.
- Share actionable insights to maintain a competitive edge in visibility and conversion.
Requirements:
- Experience in a similar role within the Mobile Games industry.
- Experience in Using AppTweak and or AppFollows.
- Ability to write SQL to analyse data.
- Good Understanding of Statistics and Confidence Intervals.
- Able to be based in our Leamington Spa studio 5 days per week.
Why Kwalee?
- Generous Holiday: Start with 25 days of annual leave, plus bank holidays. You'll also earn an extra day for every year of service, up to 5 years!
- Flexible Working: We offer core hours that allow you to work flexibly around your life, and a bank of 'Work From Home' days to use when you need them.
- Health Cover: Private medical cover, life assurance, a solid pension plan, and cover for dental and optical care.
- Recharge: Take advantage of our on-site gym and a supportive atmosphere that prioritises your wellbeing.
- Free Food & Drink: Fuel your day with unlimited free snacks and drinks.
- Gaming Goodies: Receive Steam codes for all our game releases!
- Dog-Friendly Office: Bring your furry friend to our vibrant, fun office.
- Office Location: Leamington Spa office location, with parking and electric charging stations.
- Merch & Events: Get exclusive Kwalee merch, enjoy fun seasonal events, and stay informed with regular town halls.
Our Commitment to Diversity & Inclusion
At Kwalee, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive. Our culture is built on celebrating the diverse voices of our team members, fuelling innovation and strengthening our connection to our players. We are dedicated to advancing equity, diversity, and inclusion across all areas of life, including age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We recognise the importance of self-development, career progression, and well-being in retaining our talented team. At Kwalee, we celebrate individuality and encourage everyone to bring their authentic selves to work.
ASO Specialist employer: Kwalee
Kwalee is an exceptional employer that fosters a vibrant and collaborative work culture in Leamington Spa, where creativity and innovation thrive. With generous benefits such as 25 days of annual leave, flexible working options, and a focus on employee well-being, Kwalee prioritises personal growth and team spirit. Join us to be part of a diverse and inclusive environment that celebrates individuality while making fun games for players around the world.
StudySmarter Expert Advice🤫
We think this is how you could land ASO Specialist
✨Tip Number 1
Get to know the company inside out! Research Kwalee's games, their marketing strategies, and their culture. This will help you tailor your approach during interviews and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info about the company and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with the ASO strategies and social media growth they’re looking for. Practise your answers and be ready to share specific examples of your past successes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Kwalee family!
We think you need these skills to ace ASO Specialist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the ASO Specialist role. Highlight your experience in app store optimisation and any relevant tools you've used, like AppTweak or AppFollow. We want to see how your skills align with our mission of creating fun games!
Show Off Your Creativity:Since this role involves a lot of creative input, don’t hesitate to showcase your previous work or projects. Whether it’s A/B testing results or social media campaigns, we love seeing how you’ve made an impact in your past roles. Let your creativity shine through!
Be Data-Driven:We’re all about making informed decisions at Kwalee, so make sure to mention your analytical skills. Talk about how you've used data to drive your ASO strategies or improve conversion rates. Numbers tell a story, and we want to hear yours!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our awesome team!
How to prepare for a job interview at Kwalee
✨Know Your ASO Stuff
Make sure you brush up on your App Store Optimisation knowledge. Understand the key elements like titles, subtitles, and keywords that can boost visibility. Be ready to discuss how you've successfully implemented ASO strategies in the past.
✨Show Off Your Analytical Skills
Since this role involves a lot of data analysis, be prepared to talk about your experience with tools like AppTweak or AppFollow. If you can write SQL, mention specific instances where you've used it to derive insights that led to improved performance.
✨Bring Your Creative Ideas
Kwalee values innovation, so think of some creative A/B testing ideas for app visuals or social media content. Share examples of how your creative strategies have positively impacted user engagement or conversion rates in previous roles.
✨Emphasise Team Collaboration
This position requires working closely with various teams, so highlight your experience in cross-team collaboration. Discuss how you've effectively communicated with different departments to align goals and achieve successful outcomes.
