Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and optimise paid user acquisition campaigns on social platforms to boost installs and revenue.
- Company: Join a dynamic mobile gaming company focused on innovative growth strategies.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Collaborative environment with a focus on creativity and data-driven decision making.
- Why this job: Make a real impact in the gaming industry while working with cutting-edge marketing techniques.
- Qualifications: Experience in mobile casual games and managing substantial ad budgets required.
The predicted salary is between 36000 - 60000 £ per year.
As the UA Manager - Social Channels, you will own and scale performance-driven paid user acquisition campaigns across platforms like Meta, TikTok, Google Ads, and Snapchat to maximise installs, revenue, and ROAS for our mobile gaming portfolio. Additionally, you will collaborate closely with the Creative, Product, and Growth teams to develop high-performing ad creatives, align strategies with product metrics, and identify new audience segments to drive scalable growth.
Responsibilities
- Manage and optimise UA campaigns across Meta, TikTok, Google Ads, and Snapchat, focusing on CPI, ROAS, and revenue targets.
- Continuously test and iterate on creative concepts, targeting strategies, bidding models, and campaign structures to improve performance.
- Work closely with the Creative Team to develop, test, and scale new ad creatives that drive high IPM and strong ROAS.
- Analyse campaign performance using data-driven insights to identify optimisation opportunities and scaling potential.
- Monitor key UA metrics including CPI, IPM, CTR, CVR, ROAS, and ARPU, ensuring campaigns meet growth and profitability targets.
- Identify and test new audience segments, campaign strategies, and creative formats to unlock additional scale.
- Collaborate with internal analytics and product teams to ensure UA strategies align with player behaviour, retention, and monetisation performance.
- Stay up to date with the latest social advertising trends, platform updates, and UA best practices.
- Provide clear reporting and insights on campaign performance, highlighting opportunities to scale spend efficiently.
Requirements
- Experience working in Mobile Casual Games.
- Previously managed at least a $1M monthly budget for META Campaigns.
- At least 2 years experience working in UA.
- Experience working with several titles at a time.
- A good understanding of automation processes for Creatives.
- An analytical mindset.
UA Manager - Social Channels employer: Kwalee Ltd
Contact Detail:
Kwalee Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UA Manager - Social Channels
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past UA campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings. Reach out to companies you admire, like us at StudySmarter, and express your interest in working with them. You never know what might come up!
✨Tip Number 4
Stay updated! Follow the latest trends in social advertising and user acquisition. Being knowledgeable about current strategies will make you stand out in interviews.
We think you need these skills to ace UA Manager - Social Channels
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for mobile gaming shine through! We want to see how your enthusiasm aligns with our mission at StudySmarter. Share any relevant experiences or projects that highlight your passion for the industry.
Be Data-Driven: Since this role is all about optimising campaigns, make sure to include specific metrics and results from your past experiences. We love numbers, so if you've improved CPI or ROAS in previous roles, shout about it! This will show us you know your stuff.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to the UA Manager role. Highlight your experience with platforms like Meta and TikTok, and mention any successful campaigns you've run. We appreciate when candidates take the extra step!
Keep It Clear and Concise: We’re busy folks, so make sure your application is easy to read. Use bullet points where possible and keep your language straightforward. A well-structured application will help us quickly see why you’d be a great fit for our team!
How to prepare for a job interview at Kwalee Ltd
✨Know Your Metrics
Familiarise yourself with key performance indicators like CPI, ROAS, and ARPU. Be ready to discuss how you've used these metrics in past campaigns to drive growth and profitability.
✨Showcase Your Creative Collaboration
Prepare examples of how you've worked with creative teams to develop high-performing ad creatives. Highlight any successful campaigns where your collaboration led to improved performance.
✨Stay Ahead of Trends
Research the latest trends in social advertising and user acquisition. Bring insights to the interview about how you can apply these trends to enhance their campaigns and drive scalable growth.
✨Data-Driven Decision Making
Be ready to discuss how you've used data analysis to optimise campaigns. Share specific instances where your analytical skills led to identifying new audience segments or improving campaign structures.