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- Tasks: Lead and scale paid user acquisition campaigns on platforms like Meta, TikTok, and Google Ads.
- Company: Join Kwalee, a vibrant mobile gaming company with a focus on creativity and innovation.
- Benefits: Enjoy 25 days holiday, flexible working, health cover, and unlimited snacks.
- Why this job: Make an impact in the gaming industry while working with cutting-edge social advertising strategies.
- Qualifications: 2+ years in user acquisition with experience managing $1M budgets in mobile games.
- Other info: Dog-friendly office, access to LinkedIn Learning, and a culture that celebrates diversity.
The predicted salary is between 36000 - 60000 £ per year.
As the UA Manager - Social Channels, you will own and scale performance-driven paid user acquisition campaigns across platforms like Meta, TikTok, Google Ads, and Snapchat to maximise installs, revenue, and ROAS for our mobile gaming portfolio. Additionally, you will collaborate closely with the Creative, Product, and Growth teams to develop high-performing ad creatives, align strategies with product metrics, and identify new audience segments to drive scalable growth.
Responsibilities
- Manage and optimise UA campaigns across Meta, TikTok, Google Ads, and Snapchat, focusing on CPI, ROAS, and revenue targets.
- Continuously test and iterate on creative concepts, targeting strategies, bidding models, and campaign structures to improve performance.
- Work closely with the Creative Team to develop, test, and scale new ad creatives that drive high IPM and strong ROAS.
- Analyse campaign performance using data-driven insights to identify optimisation opportunities and scaling potential.
- Monitor key UA metrics including CPI, IPM, CTR, CVR, ROAS, and ARPU, ensuring campaigns meet growth and profitability targets.
- Identify and test new audience segments, campaign strategies, and creative formats to unlock additional scale.
- Collaborate with internal analytics and product teams to ensure UA strategies align with player behaviour, retention, and monetisation performance.
- Stay up to date with the latest social advertising trends, platform updates, and UA best practices.
- Provide clear reporting and insights on campaign performance, highlighting opportunities to scale spend efficiently.
Requirements
- Experience working in Mobile Casual Games.
- Previously managed at least a $1M monthly budget for META Campaigns.
- At least 2 years experience working in UA.
- Experience working with several titles at a time.
- A good understanding of automation processes for Creatives.
- An analytical & data driven approach to your work.
Why Kwalee?
- Generous Holiday: Start with 25 days of annual leave, plus bank holidays. You'll also earn an extra day for every year of service, up to 5 years!
- Flexible Working: We offer core hours that allow you to work flexibly around your life, and a bank of 'Work From Home' days to use when you need them.
- Health Cover: Private medical cover, life assurance, a solid pension plan, and cover for dental and optical care.
- Recharge: Take advantage of our on-site gym and a supportive atmosphere that prioritises your wellbeing.
- Free Food & Drink: Fuel your day with unlimited free snacks and drinks.
- Gaming Goodies: Receive Steam codes for all our game releases!
- Dog-Friendly Office: Bring your furry friend to our vibrant, fun office.
- Office Location: Leamington Spa office location, with free parking and electric charging stations.
- Merch & Events: Get exclusive Kwalee merch, enjoy fun seasonal events, and stay informed with regular town halls.
- Growth & Learning: Full access to LinkedIn Learning to support your continuous professional development.
Our Commitment to Diversity & Inclusion
At Kwalee, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive. Our culture is built on celebrating the diverse voices of our team members, fuelling innovation and strengthening our connection to our players. We are dedicated to advancing equity, diversity, and inclusion across all areas of life, including age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation. We recognise the importance of self-development, career progression, and well-being in retaining our talented team. At Kwalee, we celebrate individuality and encourage everyone to bring their authentic selves to work.
UA Manager - Social Channels in Royal Leamington Spa employer: Kwalee Ltd
Contact Detail:
Kwalee Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UA Manager - Social Channels in Royal Leamington Spa
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past UA campaigns. This will help you stand out and demonstrate your expertise in managing budgets and optimising performance.
✨Tip Number 3
Stay updated with trends! Follow social media advertising news and best practices. Being knowledgeable about the latest strategies can impress potential employers and show you're passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Plus, it gives you a chance to showcase your understanding of our company culture and values right from the start.
We think you need these skills to ace UA Manager - Social Channels in Royal Leamington Spa
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your experience in managing UA campaigns, especially with a budget of at least $1M for META. We want to see how you've scaled campaigns and maximised ROAS in your previous roles.
Be Data-Driven: Since this role is all about performance, demonstrate your analytical skills. Share examples of how you've used data to optimise campaigns and improve key metrics like CPI and ROAS. We love numbers!
Creative Collaboration: Talk about your experience working with creative teams. We’re looking for someone who can develop high-performing ad creatives, so share any successful collaborations or innovative ideas you've brought to life.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Kwalee Ltd
✨Know Your Metrics
Familiarise yourself with key performance indicators like CPI, ROAS, and IPM. Be ready to discuss how you've managed these metrics in past campaigns and how you plan to optimise them for the role.
✨Showcase Your Creative Side
Prepare examples of successful ad creatives you've developed or worked on. Discuss your approach to testing and iterating on creative concepts, as this will be crucial for the UA Manager position.
✨Stay Ahead of Trends
Research the latest trends in social advertising and user acquisition. Being able to discuss recent platform updates or innovative strategies will show that you're proactive and passionate about the industry.
✨Collaborative Mindset
Highlight your experience working with cross-functional teams, especially with Creative and Product teams. Share specific examples of how collaboration has led to successful campaign outcomes in your previous roles.