At a Glance
- Tasks: Plan and optimise digital marketing campaigns across various platforms.
- Company: Join a creative footwear brand that celebrates diversity and kindness.
- Benefits: Enjoy competitive salary, discounts, gym perks, and flexible summer hours.
- Other info: Work in a vibrant culture that values progress and wellbeing.
- Why this job: Be part of a dynamic team driving innovative digital marketing strategies.
- Qualifications: Experience in digital marketing and strong data analysis skills required.
The predicted salary is between 29700 - 36300 £ per year.
We are an inclusive, creative footwear and accessories brand powered by kindness. We want to empower our talent to be confident and true to themselves, the London way. London is our home, our heartbeat, and we draw inspiration from the energy and spirit of the city; its diversity and creativity. For over fifty years our team of in‑house shoe and accessory designers have been creating authentic, distinctive designs from our London headquarters. The rainbow is our signature. It represents the good energy and love we have for our community and the many ways we collectively express our individual style.
Kurt Geiger's Digital Team is a leading edge, multichannel, global, fully integrated function within the business. We have built an inclusive and diverse team that operates across 4 layers of the Business: Back End Systems and Engineering; Platforms; Marketing; Customer Service. Our in‑house team of over 100 Digital experts are augmented with expertise from partners across the globe to deliver the very best in Retail Technology with a firm eye on the future. We operate in a fully Agile, fast‑paced environment, with a strong focus on individual leadership talent and development through an integrated Excellency Framework to ensure every member of the team develops the very best leadership development for themselves whilst delivering business objectives in line with growing our Global Digital Brands.
Digital Marketing Team – We’re a best‑in‑class performance marketing function with a strong track record of delivering incremental and profitable growth in customer acquisition and lifetime value. Through a combination of the latest technology, carefully curated external partnerships, and highly skilled internal talent, we continually focus on providing clear and measurable success across three DTC brands in both domestic and international markets. We strike a balanced approach to managing the details with laser focus as well as staying ahead of the curve on the macro changes affecting our industry such as changes in Privacy, Cookies and Web 3.0. In an ever‑changing digital landscape, we’re perfectly positioned to capitalise on all of the new and exciting opportunities on the horizon.
The Role
We are looking for an experienced Digital Marketing professional to join our rapidly growing E‑Commerce Team. Reporting to the Digital Marketing Manager, you will work alongside the Digital Marketing Assistant to deliver the campaigns and analysis of paid digital marketing for our DTC Sites.
Requirements
- Activation
- Plan, execute, and optimise digital marketing campaigns across multiple platforms & markets
- Assisting in ownership of all Paid Media channels including but not limited to Google Ads, Meta Ads, TikTok Ads, Snapchat, Pinterest, Display & YouTube
- Support the roll‑out of promotional activity, including product launches, seasonal campaigns, and sales activations
- Coordinate with the Trade, CRM and Content teams to align email, paid media, and organic content strategies
- Data, Reporting and Analysis
- Monitor, track, and analyse site performance metrics, campaign KPIs, and customer engagement data
- Provide weekly and monthly reports with insights and recommendations to enhance digital performance
- Use Google Analytics, Meta Business Suite, and other analytical tools to assess marketing effectiveness
- Support A/B testing initiatives and provide data‑driven insights for continuous optimisation
- Future planning, research & report findings to management and leadership
The Person
- Data centric with a strength and preference towards data analysis
- Experience in a Digital/E‑Commerce Marketing role within Brand or Agency
- Experience using Google Analytics, and Social Business Platforms preferable
- Managing and adhering to strict budgets and deadlines
Benefits
- Competitive basic salary
- Pension and life assurance
- Enviable discounts
- Gym Discounts
- Summer hours - 3pm Friday Finish
- Half Day, Pay Day Friday (once per month)
- RetailTrust support
- GP Access
- Sample sales
- And so much more!
Our Culture
We’re an energetic fast‑paced brand that embraces progress and strives for innovation. Hard work is rewarded with new opportunities at every level and kindness is celebrated in everything we do. Our summer working hours accommodate a healthy work life balance. Wellbeing is important to our working culture, which is why we nurture a friendly environment for talent to thrive in, alongside a vibrant social community.
Our Stores
The first Kurt Geiger store opened on London Bond street in 1963. Today, our brand has global appeal and is distributed in hundreds of cities around the world. We operate over 70 stand‑alone stores nationwide, including our new flagship store on London Oxford street, and in over 400 stores globally. Beyond stand‑alone stores and retail pop‑ups, our retail partners include some of the world's most famous department stores.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Other
Industries: IT Services and IT Consulting
Digital Marketing Coordinator in London employer: Kurt Geiger Limited
Kurt Geiger Limited is an attractive employer due to its commitment to inclusivity and creativity, empowering employees to be confident and true to themselves. The company fosters a supportive work culture with opportunities for professional growth and development. Employees benefit from a dynamic environment that encourages individual expression and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Coordinator in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kurt Geiger Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kurt Geiger Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kurt Geiger Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kurt Geiger Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Coordinator in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kurt Geiger Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kurt Geiger Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kurt Geiger Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kurt Geiger Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kurt Geiger Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kurt Geiger Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
