At a Glance
- Tasks: Lead creative marketing strategies and campaigns for a premium sportswear brand.
- Company: Kukri Sports, a global leader in bespoke multi-sport teamwear since 1999.
- Benefits: Competitive salary, generous holiday allowance, employee discounts, and performance incentives.
- Other info: Opportunity to work with elite athletes and major sports teams globally.
- Why this job: Join a passionate team and make an impact in the sportswear industry.
- Qualifications: 5+ years of marketing experience, preferably in sportswear or related fields.
The predicted salary is between 49500 - 60500 £ per year.
Established with roots tracing back to 1979 and officially founded in 1999, Kukri Sports is an international, premium sportswear brand specialising in bespoke multi-sport teamwear for over 100 sports. From grassroots clubs and schools to elite international teams and educational institutions, we empower athletes to represent their identity with pride. Guided by our core values - Passion, Ambition, Professionalism, and Inclusivity - we are more than just a sports brand; we help athletes and partners build their own sporting legacy.
We are looking for an energetic, creative, and data-driven Marketing Manager to lead our marketing operations and elevate the Kukri brand across global markets. In this role, you will drive our mission to lead the custom multi-sport teamwear sector. You will be responsible for driving multi-channel marketing strategies that resonate with schools, universities, grassroots clubs, and elite sports partners alike. The ideal candidate blends a deep appreciation for sports culture with sharp digital marketing expertise, executing campaigns that highlight our commitment to quality, bespoke design, and inclusive physical activity.
Key Responsibilities
- Brand Strategy & Campaign Management: Develop and execute global and regional marketing strategies that reinforce Kukri's position as a leader in bespoke teamwear. Lead multi-channel campaigns (digital, social, PR, and experiential) around key sporting events, product launches, and institutional partnerships. Act as a brand custodian, ensuring all communications consistently reflect Kukri’s core values (Passion, Ambition, Professionalism, Inclusivity) and empower athletes of all ages and abilities.
- Digital & Content Marketing: Oversee the digital roadmap—optimizing SEO, paid search (PPC), paid social, and email automation to drive inbound leads for our bespoke teamwear lines. Collaborate with internal creative resources and external partners to produce high-impact storytelling content (video campaigns, case studies, athlete/club spotlights). Manage website performance, user experience, and content updates to maximise conversion rates across e-commerce and institutional inquiry funnels.
- Partnership & Sector Marketing: Support high-profile partnerships across elite sports teams, national governing bodies, and the educational sports sector (schools and universities). Create tailored marketing toolkits, collateral, and activation plans for partner clubs to maximise fan engagement and kit rollout success.
- Analytics, Budgeting & Performance: Monitor, analyse, and report on key marketing metrics (ROI, CAC, conversion paths, campaign reach) using tools like Google Analytics and CRM dashboards. Manage and optimise the annual marketing budget to ensure high-return investments across target territories.
Qualifications & Requirements
- Experience: 5+ years of marketing experience, ideally within the sportswear, apparel, retail, B2B/B2C teamwear, or sports-tech industries.
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience / CIM qualification).
- Technical Competencies: Proven track record managing end-to-end campaigns; hands-on experience with marketing automation (e.g., HubSpot, Mailchimp), CRM systems, SEO, Google Ads, Meta Ads, LinkedIn Campaign Manager, GA4, and CMS platforms.
- Cultural Fit & Soft Skills: A genuine passion for sport and an understanding of the athlete journey (grassroots to elite performance). Exceptional project management, organisational abilities, and a collaborative spirit.
- Travel: Willingness to attend national and international meetings with partners, events and exhibitions to represent the brand.
Desirable Skills (Nice to Have)
- Experience marketing directly to educational institutions (schools, colleges, universities) or sports clubs.
- Basic graphic design or video editing capabilities (Adobe Creative Cloud, Canva) for rapid asset creation.
- Experience scaling campaigns across international markets (e.g., UK, Ireland, Australia, New Zealand, Hong Kong, Dubai and Canada).
What We Offer
- Competitive salary and performance-based incentives.
- Generous annual holiday allowance + bank holidays.
- Employee discount on Kukri sportswear and custom kit access.
- Direct exposure to working with major sports teams, educational partners, and elite athletes.
Marketing Manager in Chorley employer: Kukri Sports
Kukri Sports is an exceptional employer that values innovation and teamwork, offering a dynamic work culture where creativity thrives. With opportunities for professional growth and development, employees are encouraged to take ownership of their roles while enjoying the flexibility of remote work. The company's commitment to bespoke solutions for clients ensures that every team member plays a vital role in delivering excellence in premium sportswear.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Chorley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kukri Sports and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kukri Sports are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kukri Sports on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kukri Sports. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Chorley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kukri Sports. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kukri Sports:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kukri Sports’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kukri Sports
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kukri Sports will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kukri Sports, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
