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- Tasks: Lead CRM strategies using Klaviyo to turn buyers into brand advocates.
- Company: Top-tier Shopify agency with a culture of empathy and growth.
- Benefits: Flexible salary based on experience, supportive team environment, and career development opportunities.
- Why this job: Join a dynamic team and make a real impact in the e-commerce space.
- Qualifications: 2+ years in CRM or lifecycle marketing, advanced Klaviyo skills, and Shopify knowledge.
- Other info: Collaborative atmosphere with a focus on innovation and continuous learning.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a technically-minded CRM Specialist to join our retention team. Focused on building sophisticated, data-driven engines that turn one-time buyers into lifelong brand advocates. As a Shopify Platinum Partner, we work with high-growth merchants who require advanced lifecycle strategies. You will be one of the architects behind these journeys, leveraging Klaviyo to its full potential. You’ll thrive here if you enjoy the marriage of technical logic (flows, triggers, and data feeds) and high-level strategy.
What You'll Do
- Own the Stack: Acting as the lead strategist and technical operator for clients' Klaviyo accounts, ensuring deep integration with their Shopify stores.
- Architect Journeys: Build, test, and optimise complex flows, from back-in-stock and price-drop triggers to sophisticated post-purchase loyalty loops.
- Data-Driven Segmentation: Moving beyond basic demographics to build predictive segments based on CLV, churn risk, and purchasing behaviour.
- Multi-Channel Strategy: Lead clients on expansion into SMS, ensuring a seamless cross-channel experience.
- Experimentation: Run A/B testing on aspects like send-time optimisation and subject lines to dynamic content blocks and incentive structures.
- Collaborate & Consult: Work alongside our creative team to brief designs and present performance deep-dives to clients, translating open rates into business impact.
About You
- Platform Expert: You don’t just know where the buttons are in Klaviyo; you understand how the data flows from Shopify to trigger the right message at the right time.
- Analytical & Creative: You can analyse a spreadsheet of campaign data to find a trend, then turn that insight into a creative brief for our design team.
- Detail Obsessed: You understand that in CRM, a broken link or a wrong trigger logic can impact thousands of customers.
- Proactive Educator: You enjoy staying ahead of the curve and sharing that knowledge with your colleagues and clients.
Skills / Qualities
- 2+ years of hands-on experience in CRM or Lifecycle marketing (Agency experience is a significant advantage).
- Advanced Klaviyo Proficiency: Deep experience with flow logic, conditional splits, and custom profile properties.
- Shopify Savvy: A strong understanding of the Shopify admin and how it interacts with marketing tech stacks.
- Strategic Execution: Proven track record of managing both 'always-on' flows and high-pressure seasonal campaigns (BFCM, etc.).
- Testing Rigour: Experience using data to drive decisions through A/B and multivariate testing.
Plus Points
- Attentive Mastery: Experience managing high-scale SMS programs.
- App Ecosystem Knowledge: Familiarity with loyalty (Gorgias, LoyaltyLion), reviews (Okendo, Yotpo), or subscription platforms (Recharge).
- Deliverability Expertise: Knowledge of warming IPs and managing sender reputation.
Salary Expectations: We appreciate that showing a salary indication is helpful for you to know whether it works with your personal circumstances, and it can be extremely frustrating to keep something so important so vague. But honestly? We’re in a position to consider a wide variety of experiences and salary levels for this role, so we’d rather discuss your experience and skills than try to set a salary bracket. If you’re the best person for the role, then we’ll offer a salary that works.
Do you want to be our CRM Specialist? Now it's over to you. Submit your application and one of our team will be in touch.
Why Kubix
We’re one of the top-tier Shopify agencies in the UK, but our culture is what truly sets us apart. Guided by empathy and clarity of purpose, we elevate the work and the people around us. Our standards are high, our intentions are genuine, and everything we do is anchored in creating lasting value. We’re dependable and forward-thinking, constantly striving for the best results for our clients and for ourselves. And most importantly, we never stop growing - together.
CRM Specialist (Klaviyo) in Birmingham employer: Kubix Media Ltd
Contact Detail:
Kubix Media Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Specialist (Klaviyo) in Birmingham
✨Tip Number 1
Get to know the company inside out! Research their values, culture, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions and scenarios related to CRM and Klaviyo. Think about how you can showcase your analytical and creative skills through real-life examples.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace CRM Specialist (Klaviyo) in Birmingham
Some tips for your application 🫡
Show Your Klaviyo Skills: Make sure to highlight your experience with Klaviyo in your application. We want to see how you've used it to create effective flows and campaigns, so don’t hold back on the details!
Be Data-Driven: Since we’re all about data here at StudySmarter, include examples of how you’ve used analytics to inform your strategies. Share any A/B testing results or segmentation successes that demonstrate your analytical prowess.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Show us why you’re the perfect fit for our CRM Specialist role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands, and we can’t wait to hear from you!
How to prepare for a job interview at Kubix Media Ltd
✨Know Your Klaviyo Inside Out
Make sure you’re well-versed in Klaviyo’s features and functionalities. Brush up on flow logic, conditional splits, and how data integrates with Shopify. Being able to discuss specific examples of how you've used these tools in past roles will show your expertise.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in your previous roles. Bring examples of A/B tests you've run and the insights gained from them. This will demonstrate your ability to turn data into actionable strategies, which is crucial for this role.
✨Be Ready to Discuss Multi-Channel Strategies
Think about how you can lead clients in expanding their marketing efforts beyond email. Have examples ready of how you've successfully integrated SMS or other channels into your campaigns. This shows that you understand the importance of a seamless cross-channel experience.
✨Emphasise Your Detail Orientation
In CRM, even small mistakes can have big consequences. Be prepared to talk about how you ensure accuracy in your work, whether it’s through testing flows or double-checking data. Highlighting your attention to detail will resonate well with the team.
