Location: London, United Kingdom
Employment Type: Full time
Location Type: Hybrid
Department: Revenue
Cryptio is an enterprise grade crypto back office platform. Our software helps financial institutions, corporates and crypto native companies navigate the fragmented digital asset landscape with confidence. We have raised $26m to date and are backed by tier 1 crypto and non crypto investors: Point Nine, 1kx, BlueYard, Tim Draper, Alven and Ledger Cathay. Some of our clients include top institutions like Circle, Uniswap or the Government of El Salvador.
We are a remote first company, however for this Growth Owner role, you must be based in London or the United Kingdom, with the ability to easily come to our London office on a monthly basis.
About The Role: We’re looking for a CRM Ops Marketer to build and scale AI-powered, highly personalized customer journeys that drive activation, adoption, expansion, and retention. You’ll work closely with Growth Owners, Sales, Product, and Events to turn our CRM into a strategic growth engine, powering multi-channel campaigns that meet customers with the right message, at the right time, in the right place. This is a role for a CRM expert with AI instincts, a creative edge, and a drive to make every customer touchpoint count.
What You’ll Do:
- Lead lifecycle strategy across key segments from onboarding to expansion and renewal.
- Run multi-channel campaigns via email, LinkedIn, Twitter, lu.ma, ABM, and more to boost engagement and revenue.
- Leverage AI & automation tools to personalize and scale CRM initiatives efficiently.
- Drive revenue impact by improving pipeline velocity, expansion, and Net Revenue Retention.
- Ensure CRM hygiene and monitor key KPIs to optimize lifecycle performance.
- Work cross-functionally to align CRM efforts with business goals.
What You Bring:
- HubSpot expertise and familiarity with tools like Amplemarket, Apollo, or similar.
- Proven track record in B2B SaaS or fintech CRM marketing (3+ years preferred).
- Experience designing journeys across activation, adoption, retention, and upsell.
- Obsession with AI in marketing - from personalisation to workflow automation.
- Strategic thinker with a test-and-learn mindset and fast execution.
- Highly collaborative with strong project management skills.
Bonus If You Have:
- Hands-on experience with AI-based personalisation tools or journey orchestration platforms.
- A passion for emerging tech and customer experience innovation.
Benefits: Fully-Remote / Hybrid – The choice is yours! 25 Days Paid Holiday +
StudySmarter Expert Advice🤫
We think this is how you could land Founding GTM Engineer in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your expertise in CRM marketing and AI. This will give you something tangible to discuss during interviews and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and how your role as a CRM Ops Marketer fits into their growth strategy. Tailor your answers to show how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Cryptio.
We think you need these skills to ace Founding GTM Engineer in London
Some tips for your application 🫡
Show Your Passion for Crypto:When writing your application, let your enthusiasm for the crypto space shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about helping institutions navigate the digital asset landscape.
Tailor Your Experience:Make sure to highlight your relevant experience in B2B SaaS or fintech CRM marketing. We’re looking for specific examples of how you’ve driven customer engagement and revenue growth, so don’t hold back on those details!
Be Creative and Strategic:We love a good creative thinker! In your application, share how you’ve used AI and automation tools to enhance customer journeys. Show us your strategic mindset and how you’ve executed successful campaigns in the past.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Kubelt
✨Know Your Stuff
Before the interview, dive deep into Cryptio's mission and the role of a CRM Ops Marketer. Familiarise yourself with their clients and how they leverage AI in their marketing strategies. This will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your expertise in B2B SaaS or fintech CRM marketing. Be ready to discuss how you've successfully designed customer journeys and driven revenue impact, as this is crucial for the role.
✨Get Technical
Brush up on your knowledge of HubSpot and any other tools mentioned in the job description, like Amplemarket or Apollo. Being able to speak confidently about these platforms will demonstrate your readiness to hit the ground running.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company. Inquire about their current CRM strategies or how they envision the future of AI in their marketing efforts. This shows you're not just interested in the job, but also in contributing to their growth.
