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- Tasks: Lead AI-powered CRM strategies to enhance customer journeys and drive growth.
- Company: Join Cryptio, a leading crypto back office platform backed by top investors.
- Benefits: Enjoy remote work, 25 days holiday, and a $200 home office budget.
- Why this job: Make an impact in the fast-paced world of crypto and AI marketing.
- Qualifications: 3+ years in B2B SaaS or fintech CRM marketing with HubSpot expertise.
- Other info: Collaborative culture with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: London, United Kingdom
Employment Type: Full time
Location Type: Hybrid
Department: Revenue
Cryptio is an enterprise grade crypto back office platform. Our software helps financial institutions, corporates and crypto native companies navigate the fragmented digital asset landscape with confidence. We have raised $26m to date and are backed by tier 1 crypto and non crypto investors. Some of our clients include top institutions like Circle, Uniswap or the Government of El Salvador.
We’re tackling one of the biggest challenges in crypto right now – building the infrastructure to help institutional adoption.
We are a remote first company, however for this Growth Owner role, you must be based in London or the United Kingdom, with the ability to easily come to our London office on a monthly basis.
About The Role: We’re looking for a CRM Ops Marketer to build and scale AI-powered, highly personalized customer journeys that drive activation, adoption, expansion, and retention. You’ll work closely with Growth Owners, Sales, Product, and Events to turn our CRM into a strategic growth engine. Powering multi-channel campaigns that meet customers with the right message, at the right time, in the right place. This is a role for a CRM expert with AI instincts, a creative edge, and a drive to make every customer touchpoint count.
What You’ll Do:
- Lead lifecycle strategy across key segments from onboarding to expansion and renewal.
- Run multi-channel campaigns via email, LinkedIn, Twitter, lu.ma, ABM, and more to boost engagement and revenue.
- Leverage AI & automation tools to personalize and scale CRM initiatives efficiently.
- Drive revenue impact by improving pipeline velocity, expansion, and Net Revenue Retention.
- Ensure CRM hygiene and monitor key KPIs to optimize lifecycle performance.
- Work cross-functionally to align CRM efforts with business goals.
What You Bring:
- HubSpot expertise and familiarity with tools like Amplemarket, Apollo, or similar.
- Proven track record in B2B SaaS or fintech CRM marketing (3+ years preferred).
- Experience designing journeys across activation, adoption, retention, and upsell.
- Obsession with AI in marketing - from personalisation to workflow automation.
- Strategic thinker with a test-and-learn mindset and fast execution.
- Highly collaborative with strong project management skills.
Bonus If You Have:
- Hands-on experience with AI-based personalisation tools or journey orchestration platforms.
- A passion for emerging tech and customer experience innovation.
Interview Process:
- Talent Screen - 45 min
- 1st Interview - 60 min
- Case Study Interview - 90 min
- Culture Interview - 60 min
Benefits:
- Fully-Remote / Hybrid – The choice is yours!
- 25 Days Paid Holiday + Bank Holidays + Your Birthday Off
- Earn an extra day of annual leave for every year you’re at Cryptio
- 4% Pension Contributions towards your future!
- Private Medical & Dental Insurance with Allianz!
- Attractive Maternity and Paternity Policies for your growing family
- Gym Classes or Spa Treatments with ClassPass!
- Apple MacBook Pro – The best tech at your fingertips!
- $200 Workplace Budget to create your perfect home office!
- Training and Development Budget – Invest in yourself and grow!
GTM Engineer employer: Kubelt
Contact Detail:
Kubelt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Engineer
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews! Research Cryptio and understand their products and culture. Tailor your answers to show how your skills align with their mission of driving institutional adoption in crypto.
✨Tip Number 3
Show off your CRM expertise! Be ready to discuss specific campaigns you've run and how you've used AI to enhance customer journeys. Highlight your strategic thinking and project management skills during conversations.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the team at Cryptio.
We think you need these skills to ace GTM Engineer
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the GTM Engineer role. Highlight your experience with CRM marketing and AI tools, as these are key to what we're looking for at Cryptio.
Show Your Passion for AI: We love candidates who are obsessed with AI in marketing! Share examples of how you've used AI to enhance customer journeys or improve engagement in your previous roles.
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity, so make sure your skills and experiences shine through without unnecessary fluff.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and get you into our hiring process smoothly.
How to prepare for a job interview at Kubelt
✨Know Your CRM Tools
Make sure you’re well-versed in HubSpot and any other CRM tools mentioned in the job description. Familiarise yourself with their features and how they can be leveraged for AI-powered campaigns. This will show your potential employer that you’re ready to hit the ground running.
✨Showcase Your B2B SaaS Experience
Prepare specific examples from your past roles where you successfully designed customer journeys or ran multi-channel campaigns. Highlight your achievements in boosting engagement and revenue, as this aligns perfectly with what they’re looking for.
✨Emphasise Your AI Passion
Since the role requires an obsession with AI in marketing, come prepared to discuss your experiences with AI tools and how you've used them to enhance customer experiences. Share any innovative ideas you have for using AI in their CRM strategy.
✨Be Ready for Case Studies
Expect a case study interview, so practice analysing customer journeys and developing strategies based on hypothetical scenarios. This will help you demonstrate your strategic thinking and test-and-learn mindset, which are crucial for the role.
