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For Companies At a Glance
- Tasks: Lead CRM strategies and create AI-powered customer journeys for growth.
- Company: Join Cryptio, a pioneering crypto back office platform backed by top investors.
- Benefits: Enjoy remote work, 25 days holiday, and a $200 home office budget.
- Why this job: Make an impact in the crypto space while working with cutting-edge technology.
- Qualifications: 3+ years in B2B SaaS or fintech CRM marketing with HubSpot expertise.
- Other info: Collaborative environment with excellent career development opportunities.
The predicted salary is between 60000 - 80000 £ per year.
Location: London, United Kingdom
Employment Type: Full time
Location Type: Hybrid
Department: Revenue
Cryptio is an enterprise grade crypto back office platform. Our software helps financial institutions, corporates and crypto native companies navigate the fragmented digital asset landscape with confidence. We have raised $26m to date and are backed by tier 1 crypto and non crypto investors: Point Nine, 1kx, BlueYard, Tim Draper, Alven and Ledger Cathay. Some of our clients include top institutions like Circle, Uniswap or the Government of El Salvador. We are tackling one of the biggest challenges in crypto right now – building the infrastructure to help institutional adoption.
We are a remote first company, however for this Growth Owner role, you must be based in London or the United Kingdom, with the ability to easily come to our London office on a monthly basis.
About The Role
We’re looking for a CRM Ops Marketer to build and scale AI-powered, highly personalized customer journeys that drive activation, adoption, expansion, and retention. You’ll work closely with Growth Owners, Sales, Product, and Events to turn our CRM into a strategic growth engine, powering multi-channel campaigns that meet customers with the right message, at the right time, in the right place. This is a role for a CRM expert with AI instincts, a creative edge, and a drive to make every customer touchpoint count.
What You’ll Do
- Lead lifecycle strategy across key segments from onboarding to expansion and renewal.
- Run multi-channel campaigns via email, LinkedIn, Twitter, lu.ma, ABM, and more to boost engagement and revenue.
- Leverage AI & automation tools to personalize and scale CRM initiatives efficiently.
- Drive revenue impact by improving pipeline velocity, expansion, and Net Revenue Retention.
- Ensure CRM hygiene and monitor key KPIs to optimize lifecycle performance.
- Work cross-functionally to align CRM efforts with business goals.
What You Bring
- HubSpot expertise and familiarity with tools like Amplemarket, Apollo, or similar.
- Proven track record in B2B SaaS or fintech CRM marketing (3+ years preferred).
- Experience designing journeys across activation, adoption, retention, and upsell.
- Obsession with AI in marketing - from personalisation to workflow automation.
- Strategic thinker with a test-and-learn mindset and fast execution.
- Highly collaborative with strong project management skills.
Bonus If You Have
- Hands-on experience with AI-based personalisation tools or journey orchestration platforms.
- A passion for emerging tech and customer experience innovation.
Benefits
- Fully-Remote / Hybrid – The choice is yours!
- 25 Days Paid Holiday + Bank Holidays + Your Birthday Off
- Earn an extra day of annual leave for every year you’re at Cryptio
- 4% Pension Contributions towards your future!
- Private Medical & Dental Insurance with Allianz!
- Attractive Maternity and Paternity Policies for your growing family
- Gym Classes or Spa Treatments with ClassPass!
- Apple MacBook Pro – The best tech at your fingertips!
- $200 Workplace Budget to create your perfect home office!
- Training and Development Budget – Invest in yourself and grow!
Founding GTM Engineer employer: Kubelt
Contact Detail:
Kubelt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding GTM Engineer
✨Tip Number 1
Network like a pro! Get out there and connect with people in the crypto and fintech space. Attend meetups, webinars, or even just grab a coffee with someone in the industry. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM projects and AI marketing strategies. This is your chance to demonstrate what you can bring to the table, especially for a role that’s all about driving growth.
✨Tip Number 3
Prepare for interviews by researching Cryptio and its clients. Understand their challenges and think about how your experience can help them tackle those issues. Tailor your answers to show you’re not just a fit for the role, but also passionate about their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Cryptio. Let’s make it happen!
We think you need these skills to ace Founding GTM Engineer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Founding GTM Engineer. Highlight your experience in CRM marketing and any relevant tools you've used, like HubSpot. We want to see how your skills align with our mission at Cryptio!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about AI in marketing and how you can contribute to our growth. Keep it engaging and personal – we love a bit of personality!
Showcase Your Achievements: Don’t just list your responsibilities; show us what you've achieved! Use metrics to demonstrate your impact in previous roles, especially in B2B SaaS or fintech. Numbers speak volumes, and we’re all about results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Kubelt
✨Know Your CRM Inside Out
Make sure you’re well-versed in HubSpot and any other CRM tools mentioned in the job description. Be ready to discuss your previous experiences with these platforms, especially how you've used them to drive customer engagement and revenue.
✨Showcase Your AI Passion
Since the role emphasises AI in marketing, come prepared with examples of how you've leveraged AI tools for personalisation or automation in past roles. This will demonstrate your obsession with emerging tech and your ability to innovate.
✨Prepare for Cross-Functional Collaboration
The job requires working closely with various teams. Think of specific instances where you’ve successfully collaborated with sales, product, or events teams. Highlight your project management skills and how they contributed to achieving business goals.
✨Demonstrate a Test-and-Learn Mindset
Be ready to discuss your approach to testing strategies and learning from results. Share examples of campaigns you've run, what you learned from them, and how you adapted your strategies based on those insights.