At a Glance
- Tasks: Lead communication strategies and enhance the organisation's reputation across the UK.
- Company: Join a fast-growing tech company revolutionising human verification in the age of AI.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with top talent from leading tech companies and enjoy a vibrant workplace culture.
- Why this job: Make a real impact in a cutting-edge field while shaping the future of communication.
- Qualifications: 10+ years in communications with strong media relations and strategic thinking skills.
The predicted salary is between 60000 - 80000 € per year.
Location: London
Employment Type: Full time
Department: Communications
About the Company:
World is building a real human network designed to accelerate people in the age of AI. Our products make this possible: the Orb verifies real people, World ID proves it privately, and World App enables and distributes the new applications made possible by this technology. Together, they form a new layer for AI internet. We’re one of the fastest-growing networks in tech, with more than 17 million people across 160 countries having verified with World ID.
About the Role:
As the Communications Lead, UK, you will lead the development and execution of communication strategies tailored to the diverse markets and stakeholders across the UK. You will be responsible for enhancing the organization's reputation, driving engagement, and promoting its mission and initiatives within the region via earned media while helping inform owned content strategies.
What you’ll do:
- Establish Foundation for Integrated Communications in the UK: Build and engage with the network of agencies that will support the TFH comms team mission - drive country-specific, localized positive sentiment at scale. Prepare and apply global playbook for country’s expansion. Develop and execute communications campaigns that support broader policy communications and regulatory agenda.
- Strategic Communication: Develop and implement integrated, localized communication strategies that support the organization’s goals and are reflective of unique cultural, social, and political landscapes. Align messaging with global objectives while ensuring relevance and resonance with local audiences.
- Flawless Execution: Flawless execution of strategic communications components spanning product releases, market expansion, crisis situations, thought leadership and brand building initiatives.
- Stakeholder Engagement and Thought Leadership: In partnership with the Policy team, build and nurture strong relationships with key stakeholders internally and externally including government officials, media representatives, industry influencers, partners, and participants in World network.
- Media Relations: Oversee and engage in high touch media relations activities, including proactive outreach, press releases, media briefings, and spokesperson training.
- Content Creation: Lead the development of compelling content for various channels, ensuring alignment with country priorities and cultural sensitivities.
- Crisis Communication: Serve as the primary point of contact for crisis communication efforts throughout the UK. Mitigate reputational risks and ensure timely transparent responses during challenging situations.
- Agency and Brand Management: Protect and enhance the organization’s brand reputation across the UK through strategic communication initiatives and brand-building activities.
- Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including marketing, public relations, government affairs, product, engineering and regional leadership.
About You:
- Bachelor's degree in Communications, Public Relations, Journalism, International Relations, or related field. Master’s degree preferred.
- Extensive experience (10+ years) in communications, with a focus in the UK, preferably within multinational organizations, NGOs, global companies or international agencies.
- Deep understanding of regional dynamics, cultural nuances, and media landscapes across the UK.
- Proven track record of developing and executing successful communication strategies that drive engagement, enhance reputation, and achieve business objectives in the UK market.
- Exceptional media relations skills and experience working with journalists, media outlets, and influencers across the UK.
- Outstanding written and verbal communication skills, with the ability to craft clear, compelling messages for diverse audiences and cultural contexts.
- Proficiency in digital communication tools and platforms, including social media, content management systems, and analytics tools.
- Direct experience with Web3/Crypto, data/privacy and financial regulations a plus.
- Ability to travel to provide in person support for market expansion, speaking engagements, media tours and other relevant events.
Communications Lead, UK employer: Kubelt
World is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets purpose. With a strong commitment to employee growth, we provide opportunities for professional development and collaboration with industry leaders from top tech companies. Our inclusive culture fosters creativity and engagement, making it an ideal place for those looking to make a meaningful impact in the rapidly evolving landscape of AI and identity verification.
StudySmarter Expert Advice🤫
We think this is how you could land Communications Lead, UK
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. The more people you know, the better your chances of landing that Communications Lead role.
✨Tip Number 2
Show off your expertise! Create content that highlights your knowledge in communications, especially around topics like privacy and decentralisation. Share articles or insights on social media to position yourself as a thought leader in the field.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their products like World ID and World App, and think about how you can contribute to their mission. Tailor your responses to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the team at World. Let’s get you that job!
We think you need these skills to ace Communications Lead, UK
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Communications Lead role. Highlight your experience in integrated communications and how it aligns with our mission at World. We want to see how you can bring your unique skills to the table!
Showcase Your Strategic Thinking:In your application, demonstrate your ability to think strategically about communication. Share examples of past campaigns you've led that reflect your understanding of regional dynamics and how they contributed to business objectives. We love a good success story!
Be Authentic:Let your personality shine through in your written application. We value authenticity and want to get a sense of who you are beyond your qualifications. Share your passion for communications and how it connects to our innovative work in AI and privacy.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Kubelt
✨Know Your Stuff
Before the interview, dive deep into the company's mission and products. Understand how World ID, World App, and other initiatives fit into the broader tech landscape. This will help you articulate how your experience aligns with their goals.
✨Showcase Your Strategic Thinking
Prepare examples of past communication strategies you've developed, especially in dynamic environments. Be ready to discuss how you tailored messages for different audiences and how you measured success. This will demonstrate your ability to think strategically.
✨Engage with Stakeholders
Think about how you would build relationships with key stakeholders. Prepare to discuss your approach to media relations and how you've successfully engaged with journalists and influencers in the past. This is crucial for the role!
✨Crisis Communication Preparedness
Be ready to talk about a time you managed a crisis communication situation. Highlight your ability to respond quickly and transparently, as well as how you protected the brand's reputation. This will show you're equipped to handle challenges head-on.
