At a Glance
- Tasks: Plan and optimise paid ad campaigns across platforms like Facebook and TikTok.
- Company: Join a fast-growing, innovative organisation with a dynamic marketing team.
- Benefits: Enjoy a competitive salary, pension scheme, and monthly snacks allowance.
- Other info: Great career growth opportunities as the company expands.
- Why this job: Make an impact with data-driven campaigns and creative collaboration.
- Qualifications: 3+ years in paid media management and strong analytical skills.
The predicted salary is between 36000 - 60000 £ per year.
KT & Coe are pleased to be working with a fast-growing, forward-thinking organisation seeking a talented and motivated Paid Ad Specialist to join the marketing team. This role is ideal for someone who thrives on data-driven decision-making, creative collaboration, and performance-led campaigns. You will be responsible for planning, managing, and optimising paid advertising campaigns across multiple digital platforms.
Working closely with the wider marketing and creative teams, you’ll help strengthen brand presence, drive customer growth, and identify new opportunities through innovative advertising strategies.
Job Purpose
This role will oversee paid advertising activity across key digital channels, with a strong focus on Meta platforms alongside others such as Google and TikTok. You will play a pivotal role in driving acquisition and retention by delivering effective, insight-led campaigns aligned with business objectives.
Experience
- Minimum of 3 years’ experience managing Facebook (or similar) paid advertising campaigns
Key Responsibilities
- Develop, manage, and optimise paid advertising campaigns across platforms such as Facebook and TikTok
- Monitor and analyse KPIs including click-through rates and conversions
- Align campaign strategies with cost-per-acquisition (CPA) targets
- Collaborate with creative teams to produce compelling ad copy and visuals
- Build performance reports and dashboards, providing insights and recommendations
- Stay up to date with platform updates, tools, and best practices
Key Skills & Attributes
- Excellent written and verbal communication skills
- Proven experience in paid media management
- Strong working knowledge of Meta Ads Manager and similar platforms
- Experience using marketing tools such as CRM systems, Google Analytics, SEO tools, and MS Office
- Strong analytical skills with the ability to interpret multiple data sets
- Creative mindset with a strategic approach
- Ability to work under pressure and meet deadlines
- Proactive, self-motivated, and detail-oriented
- Strong organisational skills
Benefits
- Competitive salary
- Pension scheme
- Monthly snacks and drinks allowance
- On-site coffee machine
- Branded workwear provided
- Free, secure parking
- Ongoing growth and future progression opportunities as the business continues to expand
Locations
Paid Ad Specialist in Norfolk, Norwich employer: KT & COE RECRUIT LTD
KT & Coe is an exceptional employer that fosters a dynamic and innovative work culture, perfect for a Paid Ad Specialist eager to make an impact. With a focus on data-driven strategies and creative collaboration, employees benefit from competitive salaries, a pension scheme, and ongoing growth opportunities as the company expands. Located in a supportive environment with perks like free parking and a monthly snacks allowance, KT & Coe is dedicated to nurturing talent and driving success.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Ad Specialist in Norfolk, Norwich
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid ad campaigns. Use data to highlight your successes and demonstrate how you've driven results in previous roles.
✨Tip Number 3
Prepare for interviews by researching the company and its advertising strategies. Be ready to discuss how you can contribute to their goals, especially around Meta platforms and performance-led campaigns.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage with us directly.
We think you need these skills to ace Paid Ad Specialist in Norfolk, Norwich
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Paid Ad Specialist role. Highlight your experience with Facebook and TikTok campaigns, and don’t forget to showcase your analytical skills and creativity. We want to see how you can drive customer growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about paid advertising and how your skills align with our goals. We love a good story, so share your journey in the world of digital marketing!
Showcase Your Achievements:When detailing your experience, focus on your achievements. Did you improve click-through rates or lower cost-per-acquisition? Use numbers to back up your claims. We’re all about data-driven success here at StudySmarter!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at KT & COE RECRUIT LTD
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the specifics of Meta, Google, and TikTok advertising. Familiarise yourself with their latest features and best practices, as this will show your potential employer that you’re proactive and up-to-date with industry trends.
✨Showcase Your Analytical Skills
Prepare to discuss how you've monitored and analysed KPIs in past campaigns. Bring examples of how your data-driven decisions led to improved click-through rates or conversions. This will demonstrate your ability to align with the company's performance-led approach.
✨Collaborate Creatively
Think about how you’ve worked with creative teams in the past. Be ready to share specific instances where your collaboration resulted in compelling ad copy or visuals. This will highlight your teamwork skills and your understanding of the importance of creative input in advertising.
✨Prepare Insightful Questions
Have a few thoughtful questions ready about the company’s current advertising strategies or future goals. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.
