At a Glance
- Tasks: Lead innovative marketing campaigns and collaborate with a dynamic team.
- Company: Exciting UK agri-tech startup focused on sustainable crop solutions.
- Benefits: Competitive salary, flexible working hours, and growth opportunities.
- Other info: Be part of a fast-growing company with global reach and exciting projects.
- Why this job: Join a mission-driven team making a real impact in agriculture.
- Qualifications: Degree in marketing or business, strong communication skills, and creativity.
The predicted salary is between 30000 - 40000 £ per year.
We are a UK agri-tech startup with big ambitions. We design solutions that grow high quality crops, anywhere in the world and anytime of the year at the lowest cost to consumers and the environment. We primarily provide products and services in horticulture lighting and Controlled Environment Agriculture (CEA). Some of our projects include shipping containers converted to strawberry farms and tailored lighting solutions for vertical urban farms. Kroptek also owns pilot farms in France and Canada producing high quality food sustainably using its own technology.
In the past 2 years our group has grown to 30+ employees, serving 100 customers in 12 countries. We are still however in the early stages of our plan and have many hills to climb.
The candidate needs an entrepreneurial spirit to join an early stage company in an innovative sector reporting to the CEO. The mission will comprise a variety of responsibilities including:
- Lead the planning and execution of Marketing and Advertising initiatives from start to finish, leveraging internal support and driving collaboration.
- Create and manage content and updates for customer touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
- Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels including LinkedIn/Twitter/FB, email, the website and printed collateral.
- Coordinate and be the point of contact for Marketing initiatives with third parties, event organisers and agents.
- Gather and analyse customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
- Participate in the product development process by providing input on customer and market trends.
Qualifications
- Bachelor’s degree in marketing, business, or related field from a reputable university.
- Excellent written and verbal communication skills.
- Proven experience developing marketing plans and campaigns.
- Strong project management and multitasking skills.
- Metrics-driven marketing mind with eye for creativity.
- Experience with marketing automation and CRM tools.
Preferred Additional Qualifications
- Proficiency with Hubspot, Photoshop, Wordpress, MS Excel.
- French or other languages.
- B2B lead generation experience.
Marketing Executive / Manager in London employer: Kroptek
Kroptek is an innovative UK agri-tech startup that offers a dynamic and entrepreneurial work environment, perfect for those looking to make a meaningful impact in sustainable agriculture. With a strong focus on employee growth and collaboration, we provide opportunities for professional development while working on cutting-edge projects that aim to revolutionise food production globally. Join us in our mission to create high-quality crops sustainably, and enjoy the benefits of being part of a passionate team dedicated to making a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive / Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kroptek and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kroptek are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kroptek on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kroptek. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive / Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kroptek. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kroptek:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kroptek’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kroptek
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kroptek will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kroptek, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
