Chief Product & Marketing Officer (CPMO)

The Chief Product & Marketing Officer (CPMO) is an Executive Committee role with accountability for shaping and delivering Kroo’s product and commercial strategy, driving sustainable revenue growth, profitability, and overall commercial performance across lending, deposits, and current accounts. The CPMO will own the development and execution of a coherent end-to-end commercial plan, bringing together product, pricing, distribution, and go-to-market execution to drive sustainable growth across customer segments, while operating within the bank’s risk appetite, regulatory framework, and budget. The role will provide clear executive leadership across product (specifically organic lending, deposits, and current accounts) and marketing functions, ensuring effective prioritisation, governance, performance management and delivery discipline.

Key responsibilities

• Product strategy and governance: Continue to develop a compelling differentiated vision for the bank, and inspire Kroo’s people to make it happen. Provide executive leadership for the Product function, overseeing product strategy and lifecycle management across deposits, lending, payments, and related services - ensuring product strategy and roadmap support Kroo’s commercial objectives and customer proposition. Develop close partnerships with engineering, design, QA, and other functions to pursue optimised ways of working and high quality delivery. Develop market and customer research, define segment strategies, value propositions, and go-to-market plans, ensuring propositions are competitive, differentiated, and economically sound. Develop strategic partnerships to expand reach, capabilities, and revenue streams, evaluating fintech, platform, and ecosystem opportunities. Strengthen end-to-end product governance, including product lifecycle management, prioritisation, change control and delivery outcomes. Ensure the product roadmap is appropriately resourced, sequenced and controlled, balancing delivery pace with operational readiness and regulatory compliance.
• Commercial strategy and planning: Lead the development and execution of Kroo’s commercial strategy, ensuring alignment to the Bank’s overall strategic plan and financial targets. Identify growth opportunities across products, segments, and channels. Own the annual commercial plan and medium-term outlook covering revenue, margin, product performance and customer propositions. Ensure the Bank operates with strong commercial governance, including pricing, margin management, product profitability and investment prioritisation. Develop close partnerships with the Chief Operating Officer, Chief Risk Officer, Chief Finance Officer and relevant committees.
• Lending leadership and portfolio growth: Provide executive oversight of the Lending function including strategy, origination performance, pricing / margin proposition development and portfolio growth. Drive disciplined lending growth aligned to the Bank’s risk appetite. Ensure robust monitoring of lending performance, including portfolio metrics across margin / yield, arrears, recoveries, impairments and early warning indicators, driving disciplined cost-to-income outcomes through commercial efficiency strategies. Support the continued development of lending products and distribution approaches, with appropriate operational and control frameworks.
• Marketing: Lead all marketing functions: brand, product marketing, and CRM. Define, scale and protect the bank’s brand, value proposition and customer promise. Own and develop the bank’s go-to-market strategy for products (and services). Design, implement and oversee execution of bank wide marketing strategy, leading acquisition / performance marketing / partnerships and channel optimisation. Partner with Risk, Operations, and Compliance. Ensure marketing effectiveness through KPIs, ROI, attribution, analytics and executive reporting.
• Performance management, MI and reporting: Ensure strong management information and reporting frameworks across products (lending, deposits, accounts) and marketing. Provide timely and high-quality ExCo and Board reporting on commercial performance, pipeline and delivery of strategic initiatives. Ensure effective identification and escalation of commercial risks and issues.
• Executive leadership and wider governance: Act as a senior leader of Kroo Bank, contributing to the Bank’s overall strategy, culture and performance. Represent the division in internal governance forums, committees and Board discussions as required. Ensure effective collaboration with Finance & Legal, Risk & Compliance, Technology, People and Operations to deliver the Bank’s objectives. Build, develop and retain a high-performing commercial team with appropriate capability and succession planning.

Requirements

• Digital & Challenger Banking: Senior commercial and product leadership experience within a digital bank, challenger bank, fintech, or technology-led financial services business. Proven track record scaling customer growth and revenues. Hands-on experience operating in a fully regulated UK banking environment (PRA / FCA).
• Early-Stage to Scale-Up Growth: Experience building commercial engines in high-growth environments with limited legacy infrastructure. Ability to move from MVP propositions to scaled, repeatable revenue models. Comfortable balancing experimentation with regulatory discipline.
• Product-Led Growth: Strong background in product-led growth for consumer and / or SME banking products (current accounts, savings, lending). Experience monetising free or low-fee propositions through adjacencies (interest margin, lending, partnerships). Deep understanding of customer behaviour.
• Pricing, Unit Economics & Sustainability: Expertise in unit economics, contribution margin, and lifetime value modelling. Experience managing net interest margin, funding costs, and deposit growth. Proven ability to drive sustainable economics without eroding customer trust.
• Data-Driven Commercial Decisioning: Competent use of data, experimentation, and cohort analysis to drive growth and optimisation. Experience partnering closely with data and engineering teams.
• Go-to-Market & Distribution: Ownership of end-to-end go-to-market for financial products. Experience optimising acquisition channels, onboarding, and conversion funnels. Familiarity with growth marketing and partnerships.
• Risk, Regulation & Conduct: Strong understanding of credit risk, conduct risk, and regulatory obligations in banking. Experience embedding risk and compliance into commercial decision-making.
• Leadership Style & Capabilities: Builder mindset: comfortable designing structure, processes, and teams. Highly collaborative. Clear communicator able to engage regulators, investors, and boards. Comfortable being hands-on while scaling teams and capability.