At a Glance
- Tasks: Lead product and marketing strategy to drive growth and profitability at Kroo.
- Company: Join Kroo, a forward-thinking bank focused on innovation and customer experience.
- Benefits: Competitive salary, executive leadership opportunities, and a dynamic work environment.
- Other info: Be part of a collaborative team driving sustainable growth in a fast-paced industry.
- Why this job: Shape the future of banking and make a real impact on customers' lives.
- Qualifications: Proven experience in product and marketing leadership roles, with a strong commercial acumen.
The predicted salary is between 72000 - 108000 £ per year.
The Chief Product & Marketing Officer (CPMO) is an Executive Committee role with accountability for shaping and delivering Kroo’s product and commercial strategy, driving sustainable revenue growth, profitability, and overall commercial performance across lending, deposits, and current accounts. The CPMO will own the development and execution of a coherent end-to-end commercial plan, bringing together product, pricing, distribution, and go-to-market execution to drive sustainable growth across customer segments, while operating within the bank’s risk appetite, regulatory framework, and budget. The role will provide clear executive leadership across product (specifically organic lending, deposits, and current accounts) and marketing functions, ensuring effective prioritisation, governance, performance management and delivery discipline.
Key responsibilities
- Product strategy and governance: Continue to develop a compelling differentiated vision for the bank, and inspire Kroo’s people to make it happen. Provide executive leadership for the Product function, overseeing product strategy and lifecycle management across deposits, lending, payments, and related services - ensuring product strategy and roadmap support Kroo’s commercial objectives and customer proposition. Develop close partnerships with engineering, design, QA, and other functions to pursue optimised ways of working and high quality delivery. Develop market and customer research, define segment strategies, value propositions, and go-to-market plans, ensuring propositions are competitive, differentiated, and economically sound. Develop strategic partnerships to expand reach, capabilities, and revenue streams, evaluating fintech, platform, and ecosystem opportunities. Strengthen end-to-end product governance, including product lifecycle management, prioritisation, change control and delivery outcomes. Ensure the product roadmap is appropriately resourced, sequenced and controlled, balancing delivery pace with operational readiness and regulatory compliance.
- Commercial strategy and planning: Lead the development and execution of Kroo’s commercial strategy, ensuring alignment to the Bank’s overall strategic plan and financial targets. Identify growth opportunities across products, segments, and channels. Own the annual commercial plan and medium-term outlook covering revenue, margin, product performance and customer propositions. Ensure the Bank operates with strong commercial governance, including pricing, margin management, product profitability and investment prioritisation. Develop close partnerships with the Chief Operating Officer, Chief Risk Officer, Chief Finance Officer and relevant committees.
- Lending leadership and portfolio growth: Provide executive oversight of the Lending function including strategy, origination performance, pricing / margin proposition development and portfolio growth. Drive disciplined lending growth aligned to the Bank’s risk appetite. Ensure robust monitoring of lending performance, including portfolio metrics across margin / yield, arrears, recoveries, impairments and early warning indicators, driving disciplined cost-to-income outcomes through commercial efficiency strategies. Support the continued development of lending products and distribution approaches, with appropriate operational and control frameworks.
- Marketing: Lead all marketing functions: brand, product marketing, and CRM. Define, scale and protect the bank’s brand, value proposition and customer promise. Own and develop the bank’s go-to-market strategy for products (and services). Design, implement and oversee execution of bank wide marketing strategy, leading acquisition / performance marketing / partnerships and channel optimization. Partner with Risk, Operations, and Compliance. Ensure marketing effectiveness through KPIs, ROI, attribution, analytics and executive reporting.
- Performance management, MI and reporting: Ensure strong management information and reporting frameworks across products (lending, deposits, accounts) and marketing. Provide timely and high-quality ExCo and Board reporting on commercial performance, pipeline and delivery of strategic initiatives. Ensure effective identification and escalation of commercial risks and issues.
- Executive leadership and wider governance: Act as a senior leader of Kroo Bank, contributing to the Bank’s overall strategy, culture and performance. Represent the division in internal governance forums, committees and Board discussions as required. Ensure effective collaboration with Finance & Legal, Risk & Compliance, Technology, People and Operations.
Chief Product & Marketing Officer (CPMO) (Hiring Immediately) in London employer: Kroo Bank Ltd
Kroo is an exceptional employer that fosters a dynamic and innovative work culture, empowering its employees to drive meaningful change in the banking sector. With a strong focus on professional development, employees have access to growth opportunities and are encouraged to collaborate across functions to deliver high-quality products and services. Located in a vibrant area, Kroo offers a unique blend of competitive benefits and a supportive environment that values creativity and strategic thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Product & Marketing Officer (CPMO) (Hiring Immediately) in London
✨Connect with Campus Reps
If you're looking for part-time work in banking, try to connect with your university's career services and campus representatives from banks. They often host recruitment events or provide exclusive job listings, which can give you a leg up in the application process.
✨Get Involved in Financial Societies
Join finance or investment clubs at your university. These societies not only provide fantastic networking opportunities but also often collaborate with financial institutions for internships or part-time roles, making it easier for us to land those positions.
✨Use LinkedIn for Hidden Gems
Keep an eye on LinkedIn for part-time opportunities at banks, specifically targeting roles like customer service or administrative support. Companies like Kroo Bank Ltd often post openings there first, so be on the lookout and don’t forget to engage with their content!
✨Showcase Your Skills Directly
When applying for a part-time role, consider creating a simple portfolio that highlights your finance-related skills or projects. Whether it's a personal finance blog, a financial analysis you've done, or any relevant coursework, having this ready can impress hiring managers at Kroo Bank Ltd.
We think you need these skills to ace Chief Product & Marketing Officer (CPMO) (Hiring Immediately) in London
Some tips for your application 🫡
Show Off Your Numbers Game:In the banking and financial services world, it's all about numbers. Highlight any relevant coursework, grades, or certifications, like AAT or CFA, on your CV. If you can point to specific projects or tasks where you managed finances or analysed data, that's a big plus!
Tailor Your Cover Letter to Us:When writing your cover letter, don’t just reiterate your CV. Tell us why you want to work at Kroo Bank Ltd and how this part-time role fits into your career goals. Map your skills and experiences directly to the job spec, and don’t forget to weave in any technical skills you have, like experience with financial software!
Marry Experience with Availability:Since this is part-time, it’s super important to state your availability clearly in your application. Highlight any previous work experience, even if it's not directly in finance, that shows your reliability and ability to juggle various commitments. Flexibility can be a real asset!
Keep It Professional Yet Personal:While you want to keep a professional tone, don’t be afraid to inject a bit of your personality into your application. Especially for a part-time role, we’re looking for someone who's not just skilled but also a good fit for the team at Kroo Bank Ltd. A little light-heartedness can go a long way!
How to prepare for a job interview at Kroo Bank Ltd
✨Brush Up on Your Numbers
For a role in banking and financial services, you’ll likely encounter numerical tests that gauge your analytical skills. So, let’s whip out those maths skills! Practise mental arithmetic and get comfy with basic financial concepts; this'll really help you shine during the assessment stages.
✨Know Your Financial Products
Knowing your stuff about the various financial products and services is crucial. Be prepared to discuss topics like loans, mortgages, investment funds, and credit options. Having a finger on the pulse of current market trends and economic events can also give you an edge—the interviewers will appreciate your insight!
✨Flexibility and Commitment are Key
Since you're aiming for a part-time position, emphasise your flexibility and willingness to commit your time effectively. Highlight your ability to balance studies or other commitments while delivering results at work. This kind of attitude can set you apart from the competition.
✨Showcase Your Portfolio of Experience
Even though it’s a part-time role, companies want to see your motivation and past experience. Bring examples of relevant projects or roles, including internships or coursework that demonstrate your understanding and passion for banking and finance. The more tangible your examples, the more convincing you’ll be!
