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- Tasks: Lead marketing strategy and brand management for a global leader in wood-based panels.
- Company: Kronospan is a top player in innovative wood solutions, enhancing living and commercial spaces.
- Benefits: Enjoy a dynamic work environment, competitive salary, bonuses, and growth opportunities.
- Why this job: Join a collaborative team, work on exciting projects, and make a real impact in the industry.
- Qualifications: 3+ years in marketing leadership, strong communication skills, and knowledge of KBB/Furniture markets required.
- Other info: Opportunity for career development and engagement with diverse professionals across sectors.
The predicted salary is between 43200 - 72000 £ per year.
Kronospan is a global leader in the production of wood-based panels, delivering innovative solutions that enhance living spaces and commercial environments. As we continue to expand, we are looking for a dynamic and results-driven Head of Marketing to join our team.
This pivotal role will focus on driving the growth and promotion of the whole Kronospan range, with a particular focus on KronoDesign, working closely with our distribution network to support and enable pull-through sales.
Main duties and responsibilities
- Overseeing and implementing the marketing strategy for the company.
- Ensuring a clear and comprehensive brand is set across all markets that we operate in.
- Developing and leading the marketing strategy, in line with the overall business goals.
- Supporting the central marketing team in the development and maintenance of the Company’s brand.
- Analysing and providing in-depth knowledge on trends, customer needs and competition.
- Lead generation and demand generation.
- Supporting trade fairs and the Kronospan Design Center with materials and resources.
- Providing leadership to a small team, giving structure and direction with the opportunity for career development.
- Engagement with internal teams as well as customers and partners in developing the Kronospan brand.
- Providing reports and ROI on campaigns and strategies.
Requirements
- In-depth knowledge of the KBB/Furniture or Flooring markets.
- Proven experience of building a successful commercial brand and driving sales through marketing initiatives.
- 3+ years of leading a marketing team for a global brand.
- Excellent presentation, communication and leadership skills.
- Ability to track and work within a budget.
- Utilise good negotiation skills with suppliers.
- Core Microsoft Office skills, including Excel, Word and PowerPoint.
What we offer
At Kronospan, we offer a collaborative and dynamic work environment, with opportunities for growth and professional development. As part of our team, you’ll be at the forefront of exciting projects and have the opportunity to work with a diverse group of industry professionals across various sectors. We offer a highly competitive package with salary and bonus.
Head of Marketing employer: Kronospan
Contact Detail:
Kronospan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network with professionals in the KBB/Furniture or Flooring markets. Attend industry events, webinars, and trade fairs to connect with potential colleagues and learn about the latest trends. This can help you gain insights into what Kronospan might be looking for in a candidate.
✨Tip Number 2
Familiarise yourself with Kronospan's brand and product range, especially KronoDesign. Understanding their unique selling points and market positioning will allow you to speak confidently about how you can contribute to their marketing strategy during interviews.
✨Tip Number 3
Prepare to discuss your previous experience in leading marketing teams and driving successful campaigns. Be ready to share specific examples of how you've managed budgets, generated leads, and engaged stakeholders, as these are key responsibilities for the Head of Marketing role.
✨Tip Number 4
Showcase your leadership skills by highlighting any mentoring or team development experiences. Kronospan is looking for someone who can provide direction and growth opportunities for their marketing team, so emphasising your ability to lead effectively will set you apart.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Marketing position. Tailor your application to highlight your relevant experience in B2B and B2C marketing, brand management, and team leadership.
Craft a Compelling CV: Your CV should clearly showcase your marketing achievements, particularly in building successful commercial brands and driving sales. Use quantifiable results to demonstrate your impact in previous roles, especially those related to the KBB/Furniture or Flooring markets.
Write a Strong Cover Letter: In your cover letter, express your passion for marketing and how your skills align with Kronospan's goals. Highlight your strategic marketing leadership experience and your ability to engage stakeholders effectively. Make it personal and show your enthusiasm for the role.
Proofread and Edit: Before submitting your application, thoroughly proofread your CV and cover letter. Check for any spelling or grammatical errors, and ensure that your documents are well-structured and easy to read. A polished application reflects your attention to detail.
How to prepare for a job interview at Kronospan
✨Showcase Your Strategic Vision
As the Head of Marketing, you'll need to demonstrate your ability to develop and lead a marketing strategy. Prepare examples of past strategies you've implemented and how they aligned with business goals. This will show your potential employer that you can think strategically and drive results.
✨Highlight Brand Management Experience
Since brand management is a key responsibility, be ready to discuss your experience in building and maintaining a brand. Share specific instances where your efforts led to increased brand awareness or market share, as this will resonate well with the interviewers.
✨Demonstrate Market Knowledge
Familiarise yourself with the KBB/Furniture or Flooring markets, as in-depth knowledge is crucial for this role. Be prepared to discuss current trends, customer needs, and competitive analysis. This will show that you are proactive and well-informed about the industry.
✨Prepare for Team Leadership Questions
As a leader, you'll be expected to provide direction and support to your team. Think of examples where you've successfully led a team, developed talent, or managed conflicts. This will help illustrate your leadership style and how you can contribute to the company's culture.
