We are seeking a Vice President, Marketing to lead EMEA marketing strategy and execution for Kroll's Risk Advisory Services, working in close alignment with Global Marketing leadership. This role provides senior regional marketing leadership across EMEA, supporting the Risk Advisory Marketing team and driving impact for two priority business units as well as other key services and offerings. The Vice President, Marketing will own and drive regional marketing programs across EMEA, partnering closely with Managing Directors and senior stakeholders to advance regional business priorities, strengthen market positioning, and support revenue growth-while ensuring consistency with Kroll's global brand, strategy, and go-to-market framework. This role reports to Global Marketing leadership, with a strong matrix relationship to EMEA Risk Advisory leadership.
Regional Strategy & Global Alignment
Responsibilities
- Partner with EMEA service line leadership and Global Marketing to define, lead, and execute the EMEA marketing strategy in alignment with global objectives and priorities.
- Act as the senior marketing advisor to EMEA Risk Advisory leadership, ensuring regional market needs, regulatory nuances, and competitive dynamics are reflected in global initiatives.
- Adapt and localize global marketing programs, campaigns, and messaging to ensure relevance across EMEA markets while maintaining brand and strategic consistency.
Integrated Marketing Execution
- Development and delivery of a multi-channel content strategy spanning regional and jurisdiction-specific thought leadership, reports, and newsletters.
- Shaping, planning, and executing virtual and in-person EMEA conferences, sponsorships, and hosted events, including content strategy, communications, branding, and execution.
- Maximizing exposure of Kroll's brand, services, and thought leadership across EMEA through PR, media engagement, and targeted advertising initiatives in partnership with Communications.
- Managing EMEA website content and collaborating with the Digital team to execute campaigns across web, SEO, social, and digital advertising channels.
Go-to-Market & Sales Enablement
- Develop high-impact regional marketing collateral, credentials, and sales enablement tools, translating complex client challenges into compelling EMEA-specific go-to-market messaging.
- Support EMEA business development priorities, including new service launches, geographic expansions, and key client growth initiatives.
- Foster cross-service, cross-practice collaboration across EMEA to support integrated offerings and joint go-to-market opportunities.
Stakeholder Management & Leadership
- Build and maintain strong relationships with EMEA service line leadership, Global Marketing colleagues, and external vendors to ensure alignment, efficiency, and execution excellence.
- Serve as a key connector between EMEA stakeholders and Global Marketing teams, ensuring clear communication, escalation, and feedback loops.
- Lead, mentor, and develop EMEA marketing team members, providing direction, prioritization, and oversight of project delivery.
Performance, Operations & Budget
- Track and report on EMEA marketing performance, ROI, and campaign effectiveness, delivering insights to regional and Global Marketing leadership.
- Manage the EMEA Risk Advisory marketing budget, including forecasting, expense management, and invoice reconciliation.
- Oversee regional mailing lists within Salesforce and partner with Marketing Segmentation to execute targeted EMEA campaigns.
- Monitor EMEA market dynamics, regulatory developments, competitor activity, and industry trends, sharing insights with both regional and global stakeholders.
Qualifications
- Bachelor's degree required.
- Twelve+ years of B2B marketing experience, ideally within professional services or advisory environments, with strong regional or international scope.
- Demonstrated experience leading regional marketing in a global, matrixed organization, aligning local execution with global strategy.
- Subject-matter knowledge in Risk Advisory, Due Diligence, Forensic Investigations, Compliance, or related professional services.
- Exceptional communication skills, with the ability to influence senior stakeholders across regions and cultures.
- Strong organizational, project management, and prioritization skills; comfortable operating under pressure and managing ambiguity.
- Collaborative leadership style with experience mentoring and developing high-performing teams.
- Working knowledge of Salesforce, Eloqua (or comparable platforms), and Microsoft Office (PowerPoint, Excel, Word)
