Head of Brand & Communications

Head of Brand & Communications Support Office – London Contract: Full time Salary: Competitive Head of Brand & Communications Location: London 3 days per week -Hybrid Type: Full-Time | Permanent Be part of something irresistibly original! At Krispy Kreme, we’re on a mission to become the most loved sweet treat brand in the world. That’s why we’re looking for a bold, brilliant and strategic Head of Brand & Communications to lead the charge in shaping how we show up, connect with our customers, and drive relevance across the UK & Ireland. We’re not just about doughnuts; we’re about delivering joy. Working here means being part of a fun, fast-moving, high-growth business with a purpose. We combine the agility of retail with the scale of FMCG and the culture of a passionate, people-first brand. This is a place where ideas matter, where bravery is rewarded, and where your work will make a visible difference. The Opportunity: As our Head of Brand & Communications, you’ll play a pivotal role in defining and delivering insight-led, creatively disruptive strategies that make people fall in love with our melt-in-the-mouth doughnuts all over again. You’ll lead and inspire a talented team of three, and collaborate cross-functionally across retail, grocery, digital, and innovation to drive brand performance and same-store sales growth. You’ll be responsible for everything from brand campaigns and PR to paid media and customer insights. We’re not looking for someone who plays it safe, we want a brave thinker, a natural storyteller, and a commercially astute brand leader ready to take Krispy Kreme to the next level in a highly legislated HFSS media landscape. Key Duties & Responsibilities: • Define & lead brand and communications strategies that build brand love and drive visibility across channels • Champion customer insight, ensuring our decisions are rooted in real human behaviour • Create standout campaigns across paid, earned, and owned media that get people talking (and tasting) • Collaborate with Product Development to bring exciting new products to market • Own our brand calendar, from big seasonal moments to disruptive brand partnerships • Measure what matters, setting KPIs, analysing ROI and evolving strategies based on results • Lead and inspire your team and agency partners to consistently deliver best-in-class work • Be the voice of the brand internally and externally, ensuring we show up consistently and with purpose What we’re looking for: • 8+ years’ experience in senior brand or marketing roles. Preferably in FMCG, premium food & beverage, QSR, or lifestyle brands • A proven track record of building brands that connect with culture and convert commercially • Experience in grocery, retail, and ecommerce channels • Expertise in managing consumer insight and research, turning data into action • Strong capability in paid & earned media, with a creative and analytical mindset • A collaborative leader who builds high-performing teams and strong agency relationships • A curious, entrepreneurial spirit who challenges the norm and get things done What we offer: • A competitive salary + a 10% bonus • 25 days’ holiday + bank hols (with the option to buy 5 more) & Sabbatical options • Hybrid working (3 office / 2 home) • Bupa private healthcare + wellbeing support via our employee assistance programs • Access to a variety of discounts & vouchers for everyday spending, days out, travel, entertainment, shopping and more! • 5% pension contribution (with 3% employer match) • Free Doughnuts when you’re in the office & 50% off doughnuts + 30% off drinks in-store   #LI-SF1 About Krispy Kreme: Our People: We embrace diversity within our teams, so whether you\’re a foodie, drink lover, sport enthusiast, gym bunny, movie buff, history geek, gamer, music fan, book worm, none of the above or all the above, you\’ll find a friend here! Our Doughnuts: We\’re famous for our amazing doughnuts, but did you know that every Krispy Kreme doughnut is handmade, decorated and delivered fresh daily by one of our awesome team members? Culture: Our culture is created through our leadership mix, of which there are a dozen (naturally!): Check out our careers page for more information on our Krispy Kreme Culture Love our planet: Our beautiful, natural world gives us our sugar, cocoa, eggs, milk, coffee, and so much more. Protecting and preserving it is vitally important to us. So, we\’re constantly working to reduce our environmental impact and become more sustainable in all we do. Check out our Social Responsibility page for more information. Doughnut Wait apply today! Opening Hours Mon 09:00 – 17:30 Tue 09:00 – 17:30 Wed 09:00 – 17:30 Thu 09:00 – 17:30 Fri 09:00 – 17:30 Sat – Sun