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For Companies At a Glance
- Tasks: Lead brand strategy and marketing to boost PR, social media, and brand awareness.
- Company: Join Krispy Kreme, where diversity thrives and doughnuts are made with love!
- Benefits: Enjoy 25 days of holiday, flexible benefits, free doughnuts, and team fun!
- Why this job: Be part of a vibrant culture that values sustainability and creativity in marketing.
- Qualifications: Experience in retail marketing, strong communication skills, and a passion for brand management required.
- Other info: This is a maternity cover role for 12 months, based in Frimley or London.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Get AI-powered advice on this job and more exclusive features.
Head of Talent Acquisition @ Krispy Kreme UK & IRE
Maternity cover opportunity for 12 months.
About Krispy Kreme
Our People:
- We embrace diversity within our teams, so whether you’re a foodie, drink lover, sport enthusiast, gym bunny, movie buff, history geek, gamer, music fan, book worm, none of the above or all the above, you’ll find a friend here!
- Our Doughnuts: We’re famous for our amazing doughnuts, but did you know that every Krispy Kreme doughnut is handmade, decorated and delivered fresh daily by one of our awesome team members?
- Culture: Our culture is created through our leadership mix, of which there are a dozen (naturally!): Check out our careers page for more information on our Krispy Kreme Culture
- Love our planet: Our beautiful, natural world gives us our sugar, cocoa, eggs, milk, coffee, and so much more. Protecting and preserving it is vitally important to us. So, we’re constantly working to reduce our environmental impact and become more sustainable in all we do. Check out our Social Responsibility page for more information.
About the Role
This role is reporting into our Marketing Director with one direct report.
You will deliver a-glazing brand and marketing strategy, to drive PR, social media and paid media reach as well as drive a “hole lot of” brand love, and top of mind awareness growth, through brand campaign activation excellence.
Responsibilities
- Develop & implement mid to long term customer centric marketing and brand strategies to assure company targets are achieved
- Define the multi-layered brand calendar, taking ownership for the brand layers (LTOs, brand campaigns, brand partnerships) alongside the NPD manager and Go-To-Market and Activation manager
- Develop and implement the PR, social media, and paid media strategy to drive earned, owned paid media reach, leading to brand fame, brand love and top of mind awareness growth in the UK and Ireland
- Manage key agency relationships including PR agency and Paid Media agency
- Work alongside NPD Manager to define innovation pipeline in the UK and Ireland, informed by customer needs and insight
- Manage LTOs (Limited-Time-Offering) campaigns, defining the customer proposition for local LTOs and ensuring activation of the LTO across all channels as part of the GTM (Go-to-Market) process
Required Skills & Experience
- Expertise in retail marketing and ideally within the FMCG industry
- Strength and passion for both strategy and execution in equal measure, happy to roll your sleeves up to get the job done
- A communications expert, with strong knowledge of your craft
- Highly commercial with a strong aptitude for brand management
- Exceptional relationship builder
- Strong attention to detail; you set a high bar and push those around you to execute with excellence
- Strong self-starter with ability to proactively identify, drive and own projects
- Bias for action and starter – finisher attitude
- Ability and intellect to influence across multiple functions with strong communication skills
- Consumer and trends focused
- Ambitious and passionate
What we offer:
- Location: Office based at least 3 days a week (Frimley or London – Oxford Street)
- A range of flexible benefits
- Free doughnuts onsite & refreshments
- Free parking in Frimley
- Team fun
Our mission is to welcome everyone and create inclusive teams. We celebrate difference and encourage everyone to join us, and be themselves at work.
Seniority level
- Mid-Senior level
Employment type
- Contract
Job function
- Marketing, Strategy/Planning, and General Business
- Industries: Retail, Food and Beverage Retail, and Food and Beverage Manufacturing
#J-18808-Ljbffr
Senior Brand Communications Manager employer: Krispy Kreme UK & IRE
Contact Detail:
Krispy Kreme UK & IRE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Communications Manager
✨Tip Number 1
Familiarize yourself with Krispy Kreme's brand values and culture. Understanding their commitment to sustainability and community will help you align your communication strategies with their mission, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience in managing PR and social media campaigns. Highlight specific examples where you've driven brand awareness and engagement, as this role heavily focuses on these areas.
✨Tip Number 3
Network with professionals in the FMCG industry, especially those with experience in retail marketing. Building relationships can provide insights into the role and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your approach to developing customer-centric marketing strategies. Be ready to share how you’ve successfully implemented similar strategies in past roles, as this is crucial for the position.
We think you need these skills to ace Senior Brand Communications Manager
Some tips for your application 🫡
Understand the Company Culture: Before applying, take some time to understand Krispy Kreme's culture and values. Highlight how your personal values align with their commitment to diversity, sustainability, and community.
Tailor Your CV: Make sure your CV reflects your experience in retail marketing and brand management. Emphasize any previous roles where you managed direct reports or led successful marketing campaigns.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for brand communications and your strategic mindset. Mention specific examples of how you've driven brand awareness and customer engagement in past roles.
Highlight Relevant Skills: Clearly outline your expertise in PR, social media, and paid media strategies. Provide examples of how you've built strong relationships with agencies and stakeholders to achieve marketing goals.
How to prepare for a job interview at Krispy Kreme UK & IRE
✨Show Your Passion for Brand Management
Make sure to express your enthusiasm for brand management and marketing strategies. Share specific examples from your past experiences where you successfully drove brand awareness or executed impactful campaigns.
✨Demonstrate Your Communication Skills
As a communications expert, it's crucial to showcase your strong communication skills during the interview. Be prepared to discuss how you've built relationships with agencies and stakeholders in previous roles.
✨Highlight Your Strategic Thinking
Discuss your ability to develop mid to long-term customer-centric marketing strategies. Provide examples of how you've aligned brand campaigns with business objectives and achieved measurable results.
✨Emphasize Your Team Leadership Experience
Since this role involves managing direct reports, share your leadership style and experiences. Talk about how you've motivated your team and ensured high standards of execution in past projects.
