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For Companies At a Glance
- Tasks: Lead creative campaigns and partnerships that spread joy and engage millions.
- Company: Join Krispy Kreme, the iconic brand built on joy and creativity.
- Benefits: Competitive salary, bonus, hybrid work, generous holiday, and discounts.
- Why this job: Shape impactful campaigns and make a difference in a fast-paced environment.
- Qualifications: Proven experience in high-impact campaigns and strong PR skills.
- Other info: Mentor junior talent and enjoy excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: London/Hybrid (3 days in office per week)
Contract: Full-Time | Permanent
Bring your creativity and storytelling skills to the brand that’s built on joy. At Krispy Kreme, we’re on a mission to be the most loved sweet treat brand and how we share our story is just as important as our iconic melt-in-the-mouth doughnuts.
We’re looking for a bold, creative and commercially savvy Senior Brand & Communications Manager to lead high impact campaigns, partnerships, PR, and social. This is a hands on, visible role where you’ll shape the way millions experience our brand. Building buzz, driving engagement, and spreading joy.
The Opportunity
- Lead the creation and execution of our brand and product campaign calendar.
- Define campaign propositions using insight and data, ensuring they resonate with our target audiences.
- Partner with agencies to deliver earned PR campaigns that create fame and build love for the brand.
- Work with the Social Media & PR Junior Manager to set the strategic direction for owned social, ensuring we’re culturally relevant, engaging, and authentically Krispy Kreme.
- Deliver inspiring internal communications, embedding brand tone and excitement across the business.
- Mentor and line manage a Junior Social Media Manager & PR Manager, fostering creativity and growth.
What we’re looking for
- We’re looking for a natural storyteller, and campaign lead who thrives in a fast paced environment. Someone who can bring energy, passion, and bold ideas while influencing stakeholders and inspiring teams, whilst juggling multiple workstreams.
- Proven experience delivering integrated, high impact campaigns in; Retail, QSR, or Hospitality.
- Strong PR and communications expertise, with a track record of earned media success.
- Hands on social media knowledge. You know how to make a brand culturally relevant and loved.
- Experience building partnerships and leading cross functional campaign launches.
- Excellent organisation and campaign management skills with a high bar for quality.
- Experience mentoring or leading junior talent.
What we offer
- Competitive salary + 10% bonus
- 25 days’ holiday + bank hols (option to buy 5 more) + Sabbatical options
- Hybrid working (3 office / 2 home)
- Bupa private healthcare + wellbeing support
- Discounts & vouchers for everyday spending, travel, shopping and more
- 5% pension contribution (3% employer match)
- 50% off doughnuts & 30% off drinks in-store
Ready to create joy? This is your chance to take your brand and communications expertise into a business that’s iconic, fast moving, and fearless with creativity. You’ll shape campaigns that get people talking, drive brand love, and bring moments of joy to millions. Apply now and help us keep our customers wondering what’s next.
Senior Brand & Campaign Manager employer: Krispy Kreme UK & IRE
Contact Detail:
Krispy Kreme UK & IRE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand & Campaign Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring your ideas to the table. Whether it’s a campaign concept or a fresh take on their brand, showcasing your innovative thinking can set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company culture and recent campaigns. Be ready to discuss how your experience aligns with their mission of spreading joy through creative storytelling. Tailor your responses to show you’re not just a fit for the role, but for the brand itself.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team. So, hit that apply button and let’s create some joy together!
We think you need these skills to ace Senior Brand & Campaign Manager
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use storytelling to showcase your experience and how it aligns with our mission at Krispy Kreme. Remember, we love bold ideas!
Tailor Your Application: Make sure to tailor your CV and cover letter to highlight your relevant experience in brand management and campaign execution. We want to see how your skills can help us spread joy and engage our audience.
Highlight Your PR Successes: Since this role involves a lot of PR work, don’t forget to mention any successful campaigns you've led or been a part of. Show us how you’ve created buzz and built brand love in the past!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Krispy Kreme UK & IRE
✨Know Your Doughnuts
Before the interview, dive deep into Krispy Kreme's brand story and values. Understand their mission to spread joy through their products. This will help you connect your experience in brand management with their ethos, showing that you're not just a fit for the role but also for the company culture.
✨Showcase Your Campaign Success
Prepare specific examples of high-impact campaigns you've led in the past. Use metrics to demonstrate your success, such as engagement rates or media coverage. This will highlight your ability to deliver results and resonate with their need for a commercially savvy manager.
✨Be Bold and Creative
Krispy Kreme is looking for someone who can bring energy and bold ideas. Think about innovative campaign concepts you could propose during the interview. This shows your proactive approach and aligns with their desire for creativity in driving brand love.
✨Engage with Their Social Media
Familiarise yourself with Krispy Kreme's social media presence. Be ready to discuss how you would enhance their cultural relevance and engagement. This demonstrates your hands-on knowledge of social media and your strategic thinking in aligning with their brand tone.
