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For Companies At a Glance
- Tasks: Lead creative campaigns and partnerships that spread joy and engage millions.
- Company: Join Krispy Kreme, the iconic brand known for its delicious doughnuts.
- Benefits: Competitive salary, bonus, hybrid work, generous holiday, and health perks.
- Why this job: Shape impactful campaigns and connect with fans in a fast-paced, creative environment.
- Qualifications: Proven experience in high-impact campaigns and strong PR skills.
- Other info: Mentor junior talent and enjoy discounts on our delicious products.
The predicted salary is between 36000 - 60000 £ per year.
Location: London/Hybrid (3 days in office per week)
Contract: Full-Time | Permanent
Bring your creativity and storytelling skills to the brand that’s built on joy. At Krispy Kreme, we’re on a mission to be the most loved sweet treat brand and how we share our story is just as important as our iconic melt-in-the-mouth doughnuts.
We’re looking for a bold, creative and commercially savvy Senior Brand & Communications Manager to lead high impact campaigns, partnerships, PR, and social. This is a hands-on, visible role where you’ll shape the way millions experience our brand. Building buzz, driving engagement, and spreading joy.
Why this role?
This is a rare opportunity to combine creativity, ownership, and influence in a business that thrives on doing things differently. At Krispy Kreme, you’ll be at the heart of shaping how millions connect with our brand, leading standout campaigns from bold new product launches to irresistible omni-channel activations, executing the next buzzworthy global partnerships and seeking out potential brand collaborations. You’ll work with the Head of Brand and Communications and your direct report in social media, to define and amplify our PR and social voice, inspiring fans, families, and foodies with stories that capture imaginations and build brand love. Working alongside a passionate, cross-functional team, you’ll bring ideas to life that truly pop balancing pace and agility with clever, high impact thinking that proves big brand fame doesn’t always need big budgets.
The Opportunity
As Senior Brand & Communications Manager, you’ll:
- Lead the creation and execution of our brand and product campaign calendar
- Define campaign propositions using insight and data, ensuring they resonate with our target audiences.
- Partner with agencies to deliver earned PR campaigns that create fame and build love for the brand.
- Work with the Social Media & PR Junior Manager to set the strategic direction for owned social, ensuring we’re culturally relevant, engaging, and authentically Krispy Kreme.
- Deliver inspiring internal communications, embedding brand tone and excitement across the business.
- Mentor and line manage a Junior Social Media Manager & PR Manager, fostering creativity and growth.
What we’re looking for
We’re looking for a natural storyteller, and campaign lead who thrives in a fast-paced environment. Someone who can bring energy, passion, and bold ideas while influencing stakeholders and inspiring teams, whilst juggling multiple workstreams.
- Proven experience delivering integrated, high impact campaigns in; Retail, QSR, or Hospitality.
- Strong PR and communications expertise, with a track record of earned media success.
- Hands-on social media knowledge. You know how to make a brand culturally relevant and loved.
- Experience building partnerships and leading cross-functional campaign launches.
- Excellent organisation and campaign management skills with a high bar for quality.
- Experience mentoring or leading junior talent.
What we offer
- Competitive salary + 10% bonus
- 25 days’ holiday + bank hols (option to buy 5 more) + Sabbatical options
- Hybrid working (3 office / 2 home)
- Bupa private healthcare + wellbeing support
- Discounts & vouchers for everyday spending, travel, shopping and more
- 5% pension contribution (3% employer match)
- 50% off doughnuts & 30% off drinks in-store
Ready to create joy? This is your chance to take your brand and communications expertise into a business that’s iconic, fast moving, and fearless with creativity. You’ll shape campaigns that get people talking, drive brand love, and bring moments of joy to millions. Apply now and help us keep our customers wondering what’s next.
Senior Brand & Campaign Manager in England employer: Krispy Kreme UK & IRE
Contact Detail:
Krispy Kreme UK & IRE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand & Campaign Manager in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to meet hiring managers or recruiters, bring your ideas to the table. Share how you’d approach campaigns or partnerships at Krispy Kreme – it’ll show them you’re not just another candidate.
✨Tip Number 3
Prepare for interviews by researching the brand’s recent campaigns and social media presence. Be ready to discuss what you love about their storytelling and how you can contribute to their mission of spreading joy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at Krispy Kreme.
We think you need these skills to ace Senior Brand & Campaign Manager in England
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use storytelling to showcase your experience and how it aligns with our mission at Krispy Kreme. Remember, we want to see how you can bring joy and excitement to our brand.
Tailor Your Application: Make sure to tailor your CV and cover letter to highlight your relevant experience in brand management and campaign execution. We love seeing how your skills can directly contribute to the role of Senior Brand & Communications Manager, so don’t hold back!
Be Bold and Authentic: Don’t be afraid to be bold in your application! Share your unique ideas and perspectives on how to engage audiences and create buzz. Authenticity is key, and we appreciate candidates who can express their true selves while aligning with our brand values.
Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to spread joy with Krispy Kreme!
How to prepare for a job interview at Krispy Kreme UK & IRE
✨Know Your Brand Inside Out
Before the interview, dive deep into Krispy Kreme's brand story, values, and recent campaigns. Understand what makes their doughnuts iconic and how they connect with their audience. This knowledge will help you demonstrate your passion and alignment with their mission.
✨Showcase Your Creativity
Prepare to discuss specific examples of high-impact campaigns you've led in the past. Bring your bold ideas to the table and be ready to explain how you can apply your creativity to Krispy Kreme’s brand. Think about how you can make their campaigns culturally relevant and engaging.
✨Highlight Your Collaboration Skills
This role involves working with various teams and agencies, so be prepared to share experiences where you've successfully collaborated on projects. Emphasise your ability to influence stakeholders and inspire teams, showcasing how you can lead cross-functional initiatives.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and campaign management abilities. Think of scenarios where you've had to juggle multiple workstreams or adapt quickly to changes. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.