At a Glance
- Tasks: Lead creative campaigns and partnerships that spread joy and engage millions.
- Company: Join Krispy Kreme, the iconic brand known for its delicious doughnuts and vibrant culture.
- Benefits: Competitive salary, bonus, hybrid work, generous holiday, and discounts on treats.
- Other info: Mentor junior talent and thrive in a fast-paced, creative environment.
- Why this job: Shape how millions connect with our brand through innovative storytelling and impactful campaigns.
- Qualifications: Proven experience in high-impact campaigns, strong PR skills, and social media expertise.
The predicted salary is between 47250 - 57750 £ per year.
Location: London/Hybrid (3 days in office per week)
Contract: Full-Time | Permanent
Bring your creativity and storytelling skills to the brand that’s built on joy. At Krispy Kreme, we’re on a mission to be the most loved sweet treat brand and how we share our story is just as important as our iconic melt-in-the-mouth doughnuts. We’re looking for a bold, creative and commercially savvy Senior Brand & Communications Manager to lead high impact campaigns, partnerships, PR, and social. This is a hands-on, visible role where you’ll shape the way millions experience our brand, building buzz, driving engagement, and spreading joy.
Why this role?
This is a rare opportunity to combine creativity, ownership, and influence in a business that thrives on doing things differently. At Krispy Kreme, you’ll be at the heart of shaping how millions connect with our brand, leading standout campaigns from bold new product launches to irresistible omni-channel activations, executing the next buzzworthy global partnerships and seeking out potential brand collaborations. You’ll work with the Head of Brand and Communications and your direct report in social media, to define and amplify our PR and social voice, inspiring fans, families, and foodies with stories that capture imaginations and build brand love. Working alongside a passionate, cross-functional team, you’ll bring ideas to life that truly pop, balancing pace and agility with clever, high impact thinking that proves big brand fame doesn’t always need big budgets.
The Opportunity
As Senior Brand & Communications Manager, you’ll:
- Lead the creation and execution of our brand and product campaign calendar.
- Define campaign propositions using insight and data, ensuring they resonate with our target audiences.
- Partner with agencies to deliver earned PR campaigns that create fame and build love for the brand.
- Work with the Social Media & PR Junior Manager to set the strategic direction for owned social, ensuring we’re culturally relevant, engaging, and authentically Krispy Kreme.
- Deliver inspiring internal communications, embedding brand tone and excitement across the business.
- Mentor and line manage a Junior Social Media Manager & PR Manager, fostering creativity and growth.
What we’re looking for
We’re looking for a natural storyteller and campaign lead who thrives in a fast-paced environment. Someone who can bring energy, passion, and bold ideas while influencing stakeholders and inspiring teams, whilst juggling multiple workstreams.
- Proven experience delivering integrated, high impact campaigns in Retail, QSR, or Hospitality.
- Strong PR and communications expertise, with a track record of earned media success.
- Hands-on social media knowledge. You know how to make a brand culturally relevant and loved.
- Experience building partnerships and leading cross-functional campaign launches.
- Excellent organisation and campaign management skills with a high bar for quality.
- Experience mentoring or leading junior talent.
What we offer
- Competitive salary + 10% bonus
- 25 days’ holiday + bank hols (option to buy 5 more) + Sabbatical options
- Hybrid working (3 office / 2 home)
- Bupa private healthcare + wellbeing support
- Discounts & vouchers for everyday spending, travel, shopping and more
- 5% pension contribution (3% employer match)
- 50% off doughnuts & 30% off drinks in-store
Ready to create joy? This is your chance to take your brand and communications expertise into a business that’s iconic, fast moving, and fearless with creativity. You’ll shape campaigns that get people talking, drive brand love, and bring moments of joy to millions. Apply now and help us keep our customers wondering what’s next.
Senior Brand & Campaign Manager employer: Krispy Kreme UK & IRE
Krispy Kreme UK & IRE is an excellent employer that fosters a collaborative and dynamic work culture, offering hybrid working arrangements that promote work-life balance. Employees benefit from opportunities for professional growth within a supportive team environment, where your contributions directly impact the smooth operation of our finance processes. Join us in Camberley to be part of a vibrant company that values innovation and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand & Campaign Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Krispy Kreme UK & IRE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Krispy Kreme UK & IRE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Krispy Kreme UK & IRE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Krispy Kreme UK & IRE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand & Campaign Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Krispy Kreme UK & IRE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Krispy Kreme UK & IRE:Show us that you’ve done your homework! In your application, briefly mention what you admire about Krispy Kreme UK & IRE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Krispy Kreme UK & IRE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Krispy Kreme UK & IRE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Krispy Kreme UK & IRE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
