Paid Media Director in London

KRG are currently partnered with a truly exciting, award-winning digital agency that is looking to hire a Paid Media Director to join its leadership team. This is not your typical Paid Media Director opportunity. The agency has built a reputation for delivering exceptional growth for premium e-commerce brands through a highly strategic, consultancy-led approach to performance marketing. They operate differently to most agencies, prioritising quality over quantity and empowering their team to think commercially, challenge clients and drive meaningful business outcomes.

Success in this role isn't simply about what platforms you've managed or what skills you have on paper. The agency is looking for someone who can command a room, challenge client thinking, influence senior stakeholders and confidently represent the business at the highest level. This is a highly client-facing leadership role where you will act as a trusted strategic advisor to both clients and internal teams. You will play a key role in driving agency growth, supporting new business opportunities and mentoring the next generation of paid media talent. Importantly, this is not an activation role. The agency has specialists responsible for campaign execution. They are looking for a strategic leader who can connect paid media performance to wider commercial objectives and business growth.

The Role

As Paid Media Director, you will take ownership of the strategic direction of a portfolio of high-profile e-commerce clients. You will be responsible for understanding each client's commercial objectives, profitability targets, customer acquisition costs, lifetime value metrics and wider business goals before developing scalable growth strategies across multiple paid media channels. You'll act as the senior point of contact for clients, leading strategic discussions, presenting recommendations, handling complex business challenges and ensuring every account is aligned to commercial success. Alongside client leadership, you'll work closely with the wider agency team, supporting business development efforts, mentoring Paid Media Managers and helping shape the future direction of the department.

Key Responsibilities

• Own and lead paid media strategy across a portfolio of e-commerce clients.
• Develop integrated performance strategies across Google Ads, YouTube, Meta and TikTok.
• Translate business objectives into scalable growth plans.
• Analyse commercial performance, profitability and growth opportunities.
• Understand and advise on P&L performance, CAC, ROAS, contribution margin and LTV metrics.
• Lead senior client meetings, quarterly business reviews and strategic workshops.
• Act as a trusted advisor to senior stakeholders and business leaders.
• Support new business pitches, proposals and agency growth initiatives.
• Mentor and develop Paid Media Managers and Executives.
• Collaborate with creative teams to shape campaign strategy and creative direction.
• Drive innovation, testing frameworks and performance excellence across the agency.

About You

• 7+ years' experience within paid media, ideally in an agency environment.
• Extensive hands-on and strategic experience across Google Ads, YouTube, Meta and TikTok.
• Strong understanding of both Paid Search and Paid Social.
• Deep knowledge of attribution, measurement and performance analysis.
• Proven experience managing senior client relationships.
• Strong commercial acumen with the ability to understand profit and loss, forecasting and business performance.
• Experience supporting or leading new business opportunities and agency growth.
• Previous mentoring, coaching or leadership experience.
• Exceptional presentation and communication skills.
• Comfortable challenging clients and influencing decision-making at a senior level.
• Strategic thinker who understands how marketing drives wider business success.

What's On Offer

• Fully remote working.
• Competitive salary of £70,000 - £80,000 DOE.
• International team retreats and company meet-ups.
• Genuine progression opportunities within a rapidly growing business.
• Exposure to exciting premium consumer and e-commerce brands.
• A highly entrepreneurial and collaborative culture.
• The opportunity to work alongside some of the brightest minds in digital marketing.
• Significant influence over client strategy, team development and agency growth.

If you're looking for a senior leadership opportunity where you can combine commercial thinking, client leadership, strategic excellence and team development, this could be one of the most exciting Paid Media Director opportunities currently available.