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- Tasks: Manage and optimise paid search campaigns to drive leads and revenue growth.
- Company: Join Kramp, a leading B2B performance marketing team in Europe, making a real impact.
- Benefits: Enjoy 25 vacation days, flexible working hours, profit sharing, and a great training budget.
- Why this job: Be part of an innovative team, learn from experts, and make a measurable impact.
- Qualifications: 3-5 years in paid search, strong Google Ads knowledge, and a positive, adaptable mindset.
- Other info: Work in a dynamic, multicultural environment with opportunities for growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Do you want to be part of a team that’s setting new standards in B2B performance marketing? Do you want to work on campaigns that make a real impact on businesses and communities? And does collaborating closely with internal and international marketing teams sound exciting to you? Then join Kramp in Varsseveld/Utrecht, since we are currently looking for a talented Paid Search Specialist.
At Kramp, we believe in making life easier for our customers. Our ambitious performance marketing team plays a key role in driving Kramp’s digital success. Nominated as the Best In-House performing Marketing Team in the Netherlands (2024), we specialize in scaling effective, data-driven paid advertising to expand our B2B customer base and maximize the ROI from our customers across Europe.
What is your role?
As a Paid Search Specialist, you will play a vital role in setting up, optimizing and managing paid search campaigns for our regional clusters: Benelux, CEE, DACH, Nordics and Southwest Europe. You will co-work with your colleague paid-search experts to take our performance marketing efforts to the next level. Your responsibilities will include:
- Campaign Management: creating, managing and optimizing paid search campaigns to drive high-quality leads and revenue growth.
- Data analysis: analysing campaign performance and translating insights into actionable insights.
- Collaboration: partnering with performance marketing specialists across SEO, paid social, email marketing and customer journey management to develop integrated marketing initiatives.
- Innovation: identifying new opportunities, testing innovative approaches and keeping Kramp at the forefront of paid search advertising.
- Stakeholder Support: serving as a trusted advisor to our regional clusters, understanding their needs and delivering tailored solutions.
Your team
Together with 6 colleagues, you will work in the Performance Marketing team, a very dynamic team led by Theo Lentjes. You will be working in a melting pot of nationalities and cultures. The team is very innovative, experienced and works at a high level. Great for you, because you can learn a lot here and there is plenty of room to grow. We work hybrid. Every Monday, we work together in our office in Varsseveld, on Tuesdays in Utrecht.
Who are you?
You are an experienced paid search professional with a passion for performance marketing and a drive to make a measurable impact. You’re comfortable working in a dynamic, international environment and thrive in a collaborative, innovative team. You can also recognize yourself in the following:
- Experience: 3-5 years of hands-on experience in paid search advertising, preferably agency-side.
- Education: Bsc in Marketing, Business, Data Analytics or a related field.
- Expertise: strong knowledge of Google Ads, Microsoft Ads and other relevant platforms. Certification is a plus.
- Analytical skills: proficiency in analysing campaign data and making data-driven decisions.
- Mindset: positive, open-minded and adaptable with a test-and-learn approach.
- Communication: fluent in English, additional European languages are a bonus.
- Project management skills: ability to manage multiple budgets, timelines and stakeholder expectations.
What do we offer?
At Kramp, you’ll be part of an ambitious and innovative organization that’s driving the digital future of agriculture. We are an ambitious, fast-growing, and financially sound organization. You can obviously expect:
- 25 vacation days and 12 ADV days (based on a full-time contract).
- Flexible working policy in hours and location.
- Travel- and working from home allowance.
- Profit sharing bonus.
- Great budget for training and courses.
Do you want to join us? In case you feel challenged by the above role description and requirements, we are interested in meeting you! Please use the application button and send your CV and motivation letter. If you do not fully meet all requirements for this role, and you think you would be a good match for us, please apply and convince us.
Do you have a question about this role? Please do not hesitate to contact monique.welling@kramp.com, Talent Acquisition Specialist.
About Us
Thanks to our ambitions we are active throughout Europe: a leading position in the agricultural market for parts. We heavily invest in E-Business and innovations. Our aim is to make it easy for our customers to run their business. Working at Kramp means working with over 3500 international colleagues. The people at Kramp are enthusiastic, professional, and involved. We speak our customers’ language, understand their challenges, and earn their trust to exceed their expectations. Our promise “It’s that easy” is embedded in our culture and DNA.
Working At Kramp means …
- you belong here!
- your work makes a difference!
- you will develop and realize!
Learn and realize your potential. "We’re a department of innovators and I can already see new projects appearing on the horizon".
Paid Search Specialist employer: Kramp
Contact Detail:
Kramp Recruiting Team
monique.welling@kramp.com
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Specialist
✨Tip Number 1
Familiarise yourself with Kramp's business model and their approach to performance marketing. Understanding their focus on B2B and how they leverage data-driven strategies will help you align your skills and experiences with their goals during discussions.
✨Tip Number 2
Network with current or former employees of Kramp, especially those in the Performance Marketing team. Engaging with them can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Stay updated on the latest trends and innovations in paid search advertising. Being able to discuss recent developments or share innovative ideas during your interview will demonstrate your passion and commitment to the field.
✨Tip Number 4
Prepare to showcase your analytical skills by bringing examples of past campaigns you've managed. Be ready to discuss how you used data to drive decisions and improve campaign performance, as this aligns closely with the responsibilities of the role.
We think you need these skills to ace Paid Search Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in paid search advertising, particularly any specific campaigns you've managed. Use metrics to demonstrate your impact, such as increased ROI or lead generation.
Craft a Compelling Motivation Letter: In your motivation letter, express your passion for performance marketing and how your skills align with the role at Kramp. Mention your experience with Google Ads and Microsoft Ads, and how you can contribute to their ambitious goals.
Showcase Analytical Skills: Emphasise your analytical skills by providing examples of how you've used data to drive decisions in past campaigns. This will show that you can translate insights into actionable strategies, which is crucial for the role.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any previous experiences where you've successfully collaborated with others. This could include working with SEO specialists or managing stakeholder expectations.
How to prepare for a job interview at Kramp
✨Showcase Your Campaign Management Skills
Be prepared to discuss specific paid search campaigns you've managed in the past. Highlight your approach to creating, optimising, and managing these campaigns, and be ready to share measurable results that demonstrate your impact.
✨Demonstrate Analytical Proficiency
Since data analysis is a key part of the role, come equipped with examples of how you've analysed campaign performance. Discuss the tools you used and how you translated insights into actionable strategies to improve ROI.
✨Emphasise Collaboration Experience
Kramp values teamwork, so be ready to talk about your experience working with cross-functional teams. Share examples of how you've collaborated with SEO, social media, or email marketing specialists to create integrated marketing initiatives.
✨Exhibit a Test-and-Learn Mindset
Innovation is crucial in this role. Prepare to discuss how you've identified new opportunities in paid search advertising and any innovative approaches you've tested. Show that you're adaptable and open to learning from both successes and failures.
