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- Tasks: Lead digital marketing strategy and inspire a team of 40+ professionals across Europe.
- Company: Join Kramp, a fast-growing leader in the agricultural market with a collaborative culture.
- Benefits: Enjoy 25 vacation days, flexible working hours, performance bonuses, and continuous learning opportunities.
- Why this job: Make a significant impact on brand transformation and customer engagement across multiple markets.
- Qualifications: 12+ years in marketing with expertise in digital channels and brand leadership.
- Other info: Be part of an innovative team that values your contributions and supports your growth.
The predicted salary is between 48000 - 72000 ÂŁ per year.
Become the architect of Kramp’s brand experience at scale and inspire a truly international marketing team united by common vision and shared success.
At Kramp, international scale meets local passion. As Global Marketing Director, you will drive the strategy and spirit connecting marketing leaders across 24 countries (30 Brand & Marketing team direct and 10 country Brand & Marketing leads indirect) blending global insights with local expertise to deliver impact through deep collaboration.
We are looking for a connector, a strategist, and a builder of teams and experiences. Ready to shape not just what Kramp does, but how the brand is felt by thousands of customers across Europe.
Your role
- Define, measure, and deliver ambitious goals for brand awareness, retention, and business growth, using actionable data and insights.
- Drive the European omnichannel marketing vision, balancing global brand consistency with local creativity and impact.
- Work closely, on a daily basis, with category management, omnichannel sales, customer service, sales excellence, digital commerce, and analytics & insights teams to innovate and improve every facet of the customer experience.
- Empower country managers with strategic freedom, clear guidelines, and collaborative partnerships.
- Design and orchestrate the entire customer journey, integrating the brand experience seamlessly across all channels and touchpoints, from first impression to lasting loyalty.
- Ensure that every interaction with Kramp, whether online or offline, reflects and enhances what our brand stands for at every stage.
- Instill a data-driven, performance-focused mindset, shaping Kramp’s future through actionable insights and visionary thinking.
Champion an open, inclusive culture where teams across borders co‑create and thrive together. Build and nurture an atmosphere of trust, respect, and inclusion bridging cultures and energizing teams to work as one.
Who are you?
The role is an excellent opportunity for a performance-driven marketing leader with experience in the B2B and B2C domain, who is eager to join an organization in a company-wide digital transformation. The ideal candidate has experience working in an international matrix organization and a track record in change management during a transformation. The Director of Brand & Digital Marketing has a unique opportunity to build and shape the role from the ground up, and in doing so, take Kramp’s digital domain to a higher level.
Requirements
- 12+ years of related experience
- B2B and B2C environment
- Branding
- Digital native
- Analytical
- Stakeholder management skills
What do we offer?
We are an ambitious, fast-growing, and financially sound organization. You can obviously expect:
- 25 vacation days and 12 ADV days (based on a fulltime contract)
- Flexible working policy in hours and location
- Company car or allowance
- Profit sharing bonus
- Budget for training and courses
- Generous pension plan
Do you want to join us?
In case you feel challenged by the above role description and requirements, we are interested in meeting you! Please use the application button and send your CV and motivation letter.
If you do not fully meet all the requirements for this role, and you think you would be a good match for us, please apply and convince us.
Do you have a question about this role? Please do not hesitate to contact Sophie ten Berge, Senior Recruiter. sophie.ten.berge@kramp.com
About us
Thanks to our ambitions we are active throughout Europe: a leading position in the agricultural market for parts. We heavily invest in E-Business and innovations. Our aim is to make it easy for our customers to run their business. Working at Kramp means working with over 3500 international colleagues. The people at Kramp are enthusiastic, professional, and involved. We speak our customers’ language, understand their challenges, and earn their trust to exceed their expectations. Our promise “It’s that easy” is embedded in our culture and DNA.
Working at Kramp means:
… you belong here! Being part of our open business community… your work makes a difference! Have an impact on what matters… you will develop and realize! Learn and realize your potential
More about Kramp: https://www.careeratkramp.com/nl-nl
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Digital Marketing & Brand Director employer: Kramp
Contact Detail:
Kramp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing & Brand Director
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their values and goals. We want to see that you’re genuinely interested in making an impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and contributing to our growth.
We think you need these skills to ace Digital Marketing & Brand Director
Some tips for your application 🫡
Craft a Compelling CV: Your CV is your first impression, so make it count! Highlight your relevant experience in digital marketing and brand leadership, showcasing your achievements and how you've driven transformation in previous roles.
Write a Tailored Motivation Letter: Don’t just send a generic letter. Tailor it to us at Kramp! Explain why you’re excited about leading our brand through strategic growth and how your vision aligns with our goals. Show us your passion!
Showcase Your Analytical Skills: We love data-driven decision-making! In your application, mention specific examples of how you've used analytics to drive marketing strategies and improve performance. Numbers speak volumes!
Apply Through Our Website: Make sure to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Kramp
✨Know Your Brand Inside Out
Before the interview, dive deep into Kramp’s brand values, mission, and recent marketing initiatives. Understanding their current digital strategy will help you articulate how your vision aligns with theirs, showcasing your commitment to driving their brand forward.
✨Showcase Your Leadership Style
Prepare examples that highlight your experience in leading diverse teams and driving transformation. Discuss how you've inspired teams in the past and how you plan to foster collaboration across European markets, as this role requires strong stakeholder management skills.
✨Be Data-Driven
Since the role emphasises a data-driven culture, come prepared with specific metrics or KPIs from your previous roles that demonstrate your success in digital marketing. This will show that you not only understand the importance of analytics but can also implement them effectively.
✨Engage with Questions
Prepare thoughtful questions about Kramp’s future marketing strategies and how they envision the role evolving. This shows your genuine interest in the position and helps you gauge if the company’s goals align with your career aspirations.