At a Glance
- Tasks: Lead the go-to-market strategy for innovative energy products and drive customer engagement.
- Company: Join a tech company transforming the energy sector for a sustainable future.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on collaboration and innovation.
- Why this job: Make a real impact in the energy industry while shaping a greener future.
- Qualifications: Experience in B2B SaaS marketing, strong analytical skills, and excellent communication.
The predicted salary is between 50000 - 65000 £ per year.
Help us use technology to make a big green dent in the universe! Kraken powers some of the most innovative global developments in energy. We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone. It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future.
About the role
We are looking for an experienced Product Marketing Manager to join the team supporting our key solution line, Kraken Customer Management. In this role, you’ll own and execute the go‑to‑market (GTM) strategy for one or more products, ensuring they are positioned for success in a highly competitive market. You’ll be the expert on at least one of our core buyer personas, tailoring messaging and developing compelling content to drive adoption and support sales efforts. Working cross‑functionally with Product, Sales, and Customer Success teams, you’ll play a critical role in driving product adoption, influencing strategic decisions, and enabling the field to win. This is a high‑impact, hands‑on role for someone who blends strategic thinking with strong execution, commercial acumen, and deep understanding of the energy space.
Key responsibilities
- Ambassador: Bring deep customer, market, and competitor insights into Kraken, leading in-depth research and competitive analysis to guide differentiation and positioning.
- Strategist: Own and execute GTM strategy for one or more products with minimal oversight. Partner with Product, Sales, Demand Generation, and Customer Success to drive adoption, refine pricing and packaging, and meet business objectives.
- Storyteller: Master at least one buyer persona and develop compelling messaging and thought leadership that resonates. Drive content strategy across channels to support demand and awareness.
- Evangelist: Develop business cases, pitch decks, and collateral to enable sales success. Lead sales training on positioning, messaging, and pricing strategies to ensure teams are equipped to win.
Qualifications
- Proven experience in launching and marketing B2B SaaS products, ideally at an enterprise sales company.
- Background from one of the following sectors: energy, climate change, electric vehicles or smart transport.
- Excellent analytical and problem‑solving skills.
- Strong storytelling with the ability to simplify complex topics.
- Excellent communication, collaboration, and project management skills.
- Experience conducting customer and market research to drive insights and strategy.
- International experience or knowledge of other languages in addition to English is welcome.
We are prioritising candidates based in London so they can come to the office at least three days a week.
If you have any specific accommodations or a unique preference, please contact us at inclusion@kraken.tech and we will customise your interview process for comfort and maximum magic. As an equal‑opportunity employer, we do not discriminate on the basis of any protected attribute. We consider all applicants without regard to race, colour, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital or veteran status, disability, or any other legally protected status.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager
✨Get Involved with Industry Events
The energy and utilities sector is always buzzing with events, trade shows, and networking opportunities. We should hit up conferences and exhibitions like Energy UK or Utility Week Live—these are prime spots to mingle with industry professionals and even snag some insider info on job openings!
✨Join Energy-focused Online Communities
Let's tap into online platforms and forums like LinkedIn groups or Reddit communities specifically for energy and utilities. Not only can we showcase our knowledge, but we can also stay updated on company announcements or job leads from people already in the know.
✨Consider Industry Certifications
Pushing ahead with certifications like the NEBOSH National Certificate in Occupational Safety and Health (if you’re into safety) can give us a leg up in this competitive field. It not only builds our credibility but also shows employers that we’re serious about our career in energy and utilities.
✨Apply ThroughKraken123's Website
Don’t forget to apply directly through Kraken123's website for the full-time Senior Product Marketing Manager role. Many companies prioritise candidates who show initiative by going straight to the source. Make sure we tailor our application to highlight our passion for the energy sector!
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Show Off Your Energy Knowledge:When crafting your CV and cover letter, make sure you highlight any knowledge or experience related to the energy-utilities sector. Whether it’s coursework, internships, or projects that showcase your understanding of energy management, sustainability, or regulatory frameworks, we want to see that passion and expertise shine through.
Quantify Your Achievements:In our field, numbers speak volumes! Don’t just tell us about your previous roles; quantify your achievements where possible. For instance, mention how you improved energy efficiency by a percentage or contributed to cost savings. This makes your application more compelling and shows us just how impactful you can be.
Tailor Your Cover Letter:Your cover letter is your chance to connect personally with us at Kraken123. Tailor it to reflect how your values align with our mission in the energy sector. Share why you're excited about this specific role and how you envision contributing to our goals.
Demonstrate Your Team Spirit:Collaboration is key in the energy-utilities industry. In your application, emphasise any team projects or experiences where you worked effectively with others, especially on sustainability initiatives or technical projects. We're looking for someone who can mesh well with our team!
How to prepare for a job interview at Kraken123
✨Show Your Passion for Renewable Energy
In the energy-utilities sector, it’s vital to demonstrate your enthusiasm for sustainable practices and innovations. Share experiences where you've worked on or studied renewable energy projects, whether that’s through coursework, past internships, or personal initiatives. Let us see how your passion aligns with the ethos of Kraken123.
✨Brush Up on Industry Regulations
Being familiar with industry standards and regulations is crucial in energy-utilities interviews. Make sure to know the basics of relevant policies and frameworks, like the Energy Act or environmental legislation. This will not only show you’ve done your homework but will also prepare you for potential technical questions about compliance during your interview.
✨Highlight Teamwork and Project Management Skills
Most roles in the energy sector involve collaboration with diverse teams. Be ready to discuss examples where you’ve successfully worked in teams or led projects, especially those involving energy initiatives. This is particularly important for a full-time position, as employers want to see you bring a collaborative spirit to Kraken123.
✨Prepare for Technical Assessments
Expect some technical questions or even practical assessments during your interview, especially about energy efficiency methodologies or basic engineering principles relevant to the role. It’s a good idea to brush up on key concepts and be prepared to explain them clearly, as this will demonstrate your technical proficiency and readiness to jump into your new role.
