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- Tasks: Lead Kraken's AEO strategy and optimise AI visibility for crypto content.
- Company: Join a mission-driven team at Kraken, a leader in the crypto space.
- Benefits: Fully remote work, competitive salary, and a diverse global team.
- Why this job: Shape the future of crypto and drive global adoption with innovative strategies.
- Qualifications: 7+ years in search or technical growth roles with AEO expertise.
- Other info: Ongoing applications accepted; inclusive workplace culture.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Sr. Marketing Manager - AEO role at Kraken. Building the future of crypto. Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages.
Responsibilities
- Define and lead Kraken’s AEO strategy — spanning AI search (SGE, Bing Copilot), voice assistants, LLM integrations, and multimodal surfaces.
- Build and maintain Kraken’s entity and data ecosystem, ensuring accurate, structured, and retrievable information across Wikidata, schema, and knowledge graphs.
- Partner with Engineering and Product to implement AEO-first technical infrastructure (structured data, graph APIs, embeddings, crawl optimization).
- Lead AEO content architecture, guiding teams on creating short-form, citation-friendly, verifiable content aligned to AI retrieval behaviors.
- Collaborate with Brand, Legal, and PR to ensure Kraken’s data and messaging are authoritative, compliant, and discoverable in AI systems.
- Measure and optimize AI visibility and citations using emerging tools (e.g., Perplexity, Bing Copilot analytics, SGE monitors).
- Partner with Data Science to define AEO performance frameworks — moving beyond rankings toward citation share, retrieval rate, and AI-influenced conversion.
- Build internal education and best practices for AEO across Kraken’s global teams.
Qualifications
- 7+ years in search, structured data, or technical growth roles, with deep understanding of AI-driven discovery ecosystems.
- Expertise in Answer Engine Optimization (AEO), Entity SEO, and Semantic Search — including schema markup, knowledge graph curation, and data structuring.
- Proven ability to bridge engineering and content, translating AI retrieval requirements into actionable systems.
- Experience optimizing for LLM and AI search visibility (Google SGE, ChatGPT browsing, Bing Copilot, Perplexity, etc.).
- Strong command of structured data formats (JSON-LD, RDFa, microdata), APIs, and crawling/indexing behavior.
- Excellent data literacy — experience defining and tracking non-traditional KPIs (citations, entity relationships, knowledge panel accuracy).
- Exceptional communication skills — capable of evangelizing AEO to both technical and creative teams.
- Deep interest in crypto and Web3, ideally with an understanding of on-chain data, decentralized identity, and crypto market dynamics.
Nice to Haves
- Background in information retrieval, NLP, or knowledge engineering.
- Experience building knowledge graphs or integrating with open data ecosystems (Wikidata, schema.org).
- Familiarity with AI evaluation and prompt engineering for search optimization.
- Past experience leading AI visibility initiatives for regulated or high-trust industries (finance, health, etc.).
This job is accepting ongoing applications and there is no application deadline. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
Sr. Marketing Manager - AEO employer: Kraken
Contact Detail:
Kraken Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Marketing Manager - AEO
✨Tip Number 1
Network like a pro! Reach out to your connections in the crypto and marketing space. Attend virtual meetups or webinars related to AEO and AI search. You never know who might have a lead on that perfect role!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your AEO projects and achievements. This is a great way to demonstrate your expertise and passion for the field, especially in a tech-driven environment like Kraken.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of AI-driven discovery ecosystems. Be ready to discuss how you can bridge engineering and content effectively. We want to see your enthusiasm for crypto and how you can contribute to our mission!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Kraken. Don’t miss out on this opportunity!
We think you need these skills to ace Sr. Marketing Manager - AEO
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Sr. Marketing Manager - AEO role. Highlight your experience in AEO, structured data, and AI-driven discovery ecosystems. We want to see how your skills align with our mission at Kraken!
Show Your Passion for Crypto: Let your enthusiasm for crypto and Web3 shine through in your application. Share any relevant experiences or projects that demonstrate your interest in the industry. We’re all about finding candidates who are as excited about crypto as we are!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make your achievements stand out. We appreciate straightforward communication, especially when it comes to complex topics like AEO and AI.
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way to ensure your application gets seen by the right people. We can’t wait to hear from you and see how you can contribute to our team!
How to prepare for a job interview at Kraken
✨Know Your AEO Inside Out
Make sure you’re well-versed in Answer Engine Optimization (AEO) and its nuances. Brush up on the latest trends in AI search, structured data, and how they relate to Kraken’s mission. Being able to discuss specific examples of your past work in these areas will show that you’re not just familiar with the concepts but can apply them effectively.
✨Showcase Your Data Literacy
Prepare to discuss your experience with structured data formats like JSON-LD and RDFa. Be ready to explain how you've defined and tracked non-traditional KPIs in previous roles. This will demonstrate your ability to bridge the gap between technical and creative teams, which is crucial for this position.
✨Communicate Clearly and Confidently
Exceptional communication skills are a must for this role. Practice explaining complex AEO concepts in simple terms, as you’ll need to evangelise these ideas to various stakeholders. Consider doing mock interviews with friends or colleagues to refine your delivery and ensure you come across as both knowledgeable and approachable.
✨Demonstrate Your Passion for Crypto
Kraken is all about crypto and blockchain technology, so make sure to convey your enthusiasm for the industry. Share any personal projects or insights you have about crypto market dynamics, decentralized identity, or on-chain data. This will help you connect with the team and show that you’re genuinely invested in their mission.
