At a Glance
- Tasks: Lead creative design for performance marketing across multiple platforms, from concept to production.
- Company: Join Kraken, a leading fintech company at the forefront of innovation.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and experimentation.
- Why this job: Shape impactful campaigns using cutting-edge AI tools in a dynamic industry.
- Qualifications: 5+ years in performance creative with a strong portfolio and video production skills.
The predicted salary is between 45000 - 55000 £ per year.
As a Senior Performance Creative, you will lead paid static and cross-format video for Kraken Consumer, shaping creative that drives strong performance across Meta, TikTok, YouTube and other platforms. You’ll own end-to-end production from concept to multi-market assets, integrating AI as a core tool while maintaining brand quality. You’ll work closely with product marketing, compliance and regional teams to move ideas from briefs to tested, scalable campaigns. This role blends craft leadership with rapid experimentation in a regulated fintech context, offering influence over creative strategy and performance impact.
Responsibilities
- Own paid static creative for Kraken Consumer across launches, campaigns, promotions and always-on activity.
- Concept and produce cross-format performance video and AI-generated imagery to fit platform specs and localization needs.
- Version and localize assets across markets, languages, and regulatory requirements.
- Design and execute testable creative with clear readouts that inform next iterations.
- Collaborate with Product Marketing, compliance, and regional teams to keep the idea while getting approvals.
- Maintain high craft standards and well-organized asset libraries for reuse.
Key requirements
- 5+ years in performance creative within high-volume in-house teams or agencies, fintech/crypto or regulated sectors preferred.
- Strong portfolio demonstrating paid static and video work, including AI-generated pieces with attribution.
- Proficiency in platform-native design and ability to justify platform-specific builds.
- Proven video production skills from concept to final cut, including sound design.
- Experience with structured creative testing programs and interpreting metrics (thumb-stop rate, hook rate, CTR, CVR, CPA, ROAS).
- Fluent copywriting with value-first messaging, minimal jargon.
- Figma and Adobe Creative Cloud (After Effects, Premiere, Photoshop) with solid gen AI tooling.
- Curiosity about investing and crypto, able to explain concepts clearly.
- Fast turnaround and resilience to iterative review cycles.
- Collaborative mindset and cross-team communication.
- Cultural relevance and internet-meme fluency.
- Platform-native optimization for Meta, TikTok, YouTube.
- AI-generated and AI-assisted video and imagery production.
- Gen AI tooling for video and image workflows.
Sr. Creative Designer (Performance Marketing) - Static & Motion employer: Kraken
At Kraken, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to innovate and excel. As a Senior AI Safety Engineer, you will not only contribute to cutting-edge projects but also benefit from extensive growth opportunities and mentorship within a collaborative environment. Located in a vibrant tech hub, our team enjoys a flexible work-life balance and access to industry-leading resources, making Kraken an exceptional place to advance your career in AI safety.
StudySmarter Expert Advice🤫
We think this is how you could land Sr. Creative Designer (Performance Marketing) - Static & Motion
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kraken and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kraken are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kraken on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kraken. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sr. Creative Designer (Performance Marketing) - Static & Motion
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kraken. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kraken:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kraken’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kraken
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kraken will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kraken, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
