At a Glance
- Tasks: Lead brand evolution and create stunning visuals for Krak's marketing and product launches.
- Company: Join Payward, a leader in open finance with a vibrant culture and innovative spirit.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Diverse team culture that values unique perspectives and encourages passion for crypto.
- Why this job: Be the creative force behind a brand that empowers people globally in finance.
- Qualifications: 5+ years in Brand Design, strong portfolio, and ability to thrive in fast-paced environments.
The predicted salary is between 60000 - 75000 £ per year.
Building the Future of Open Finance
Payward - the parent company behind Kraken, Ninja Trader, Breakout, x Stocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.
The team
Krak brings the Kraken mission into everyday life as a money app that empowers people to earn, send, and spend instantaneously, with ease.
Offering competitive yield on balances, transfers to 160+ countries, and instant payments to friends and family.
This role sits at the centre of that.
You're the standard-setter and creative spark, the person behind the brand, the marketing assets and the campaigns that define what Krak looks and feels like, pushing the craft and consistency of every piece higher.
The opportunity
- Lead brand refreshes and evolution for Krak, owning our visual identity, art direction, and design standards end to end.
- Make sure Krak looks and feels like Krak everywhere.
The website, product launches, product marketing, lifecycle (email, CRM), paid acquisition, organic social, app store assets, and events.
- Bring 3D proficiency to the table, modeling our card product and other key visuals as part of the brand's look.
- Build motion systems and animations that give Krak's brand a sense of movement and life, from simple systems to more advanced work.
- Use AI tools for rapid concepting and production, and partner with video or advanced animation creators when a project calls for more depth.
- Develop and grow Krak's illustration style, producing original work for product and marketing while building a reusable library so teams aren't starting from scratch.
- Build scalable design systems. Figma component libraries, marketing templates, and localization-ready layouts that let any team produce on-brand work quickly.
- Create variable and auto-generated asset systems, plus modular campaign kits, so we can launch more often, in more markets, without more manual effort.
- Design creative automation workflows, programmatic copy and image swaps, multi-format exports, and localization at scale, whilst keeping quality high as volume increases.
- Stay hands-on with AI-assisted production pipelines, treating them as a core part of how Krak's brand gets made, not an experiment on the side.
What You Bring
- 5+ years of Brand Design experience with time spent in a fast paced fintech, or, in world class design agencies working on fintech products
- Demonstrable ability to work across a variety of teams on a multitude of projects in a high performance environment
- An exciting, creative portfolio showcasing detail-oriented design work, strategic thinking and provocative creativity
- Excellence in typography, color, layout, and composition
- Natural storyteller with a demonstrated ability to showcase work, rationalize decisions and communicate concepts
- Ability to work independently, drive multiple projects at a time, and iterate quickly
- Desire to thrive within a fast-paced, emerging industry with a variety of design challenges
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Our commitment
Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table.
We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job.
We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process.
These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions.
Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
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Sr Brand Designer - Krak employer: Kraken
At Payward, we pride ourselves on being an exceptional employer, offering a fully remote work environment that promotes flexibility and work-life balance. Our culture is rooted in hyper-transparency and open dialogue, fostering collaboration across diverse teams while providing ample opportunities for professional growth and development in the fast-paced fintech landscape. Join us to be part of a forward-thinking team dedicated to building a resilient financial infrastructure that empowers innovation and inclusivity in the global financial system.
StudySmarter Expert Advice🤫
We think this is how you could land Sr Brand Designer - Krak
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kraken and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kraken are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kraken on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kraken. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sr Brand Designer - Krak
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kraken. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kraken:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kraken’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kraken
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kraken will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kraken, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
