At a Glance
- Tasks: Build data-driven marketing systems and create impactful insights for a sustainable energy future.
- Company: Join Kraken, a tech leader transforming the energy industry with innovative solutions.
- Benefits: Enjoy a supportive work culture, competitive salary, and opportunities for personal growth.
- Other info: Be part of a certified Great Place to Work with excellent career development opportunities.
- Why this job: Make a real difference in shaping a sustainable future while working with cutting-edge technology.
- Qualifications: 5+ years in marketing operations with strong analytical and communication skills.
The predicted salary is between 60000 - 80000 € per year.
Help us use technology to make a big green dent in the universe! Kraken powers some of the most innovative global developments in energy. We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone. It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future.
What You'll Do
- Build the core infrastructure for data-driven marketing creating scalable systems, integrations, and automated workflows that provide clean, reliable insights.
- Create a unified, organisation-wide view of our audiences, leveraging firmographic, behavioural and product data to power segmentation and cross-channel campaigns.
- Develop and own dashboards and reporting frameworks, providing real-time visibility into pipeline health and contribution, campaign performance, conversion trends, and data hygiene.
- Partner closely with marketing, sales, product and customer success teams to define data needs, improve processes, and ensure insights drive strategic and tactical decisions.
- Help Kraken understand and interpret our own data, uncovering insights that shape how we communicate with the market and tell compelling, data-backed stories to our audiences.
- Oversee our marketing and GTM tech stack, including HubSpot, analytics tools, audience platforms, and integrations.
- Guide campaign performance measurement, ensuring we can accurately assess effectiveness, ROI, and opportunities for optimisation.
- Drive operational consistency, documenting workflows, establishing best practices, and ensuring data governance across teams.
- Troubleshoot and continuously improve our systems, experimenting with new tools, features, and automation to keep our operations future-ready.
What We're Looking For
- 5+ years in marketing operations, revenue operations, GTM systems, or comparable roles in B2B SaaS or enterprise software.
- Technical fluency across CRM and marketing automation ecosystems (preferably HubSpot) and comfort designing integrations, lead flows, routing logic and data pipelines.
- Strong analytical and problem-solving skills, with the ability to turn complex business questions into actionable dashboards and systems.
- Experience building scalable, maintainable workflows and lifecycle programmes from scratch.
- Clear, confident communicator able to work with both technical teams and executives, translating data into insights and decisions.
- Detail-oriented and process-driven, with strong documentation habits and data accuracy discipline.
It would be great if you also had
- Experience with AI/ML-driven automation or prototyping.
- Global marketing operations experience.
- Knowledge of sales and customer success tooling (Salesloft, 6sense, Outreach, Gong).
- HubSpot and/or Google Analytics certifications.
- Familiarity with HTML/CSS or basic scripting (Python/JS).
- Experience with data visualisation tools.
Kraken is a certified Great Place to Work in France, Germany, Spain, Japan and Australia. In the UK we are one of the Best Workplaces on Glassdoor with a score of 4.5 and in Germany we rate 4.7 on Kununu as a Top Company. Check out our Welcome to the Jungle site (FR/EN) to learn more about our teams and culture.
Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. If you have any specific accommodations or a unique preference, please contact us at inclusion@kraken.tech and we'll do what we can to customise your interview process for comfort and maximum magic!
Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Kraken, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute.
Our (i) Applicant and Candidate Privacy Notice and Artificial Intelligence (AI) Notice, (ii) Website Privacy Notice and (iii) Cookie Notice govern the collection and use of your personal data in connection with your application and use of our website. These policies explain how we handle your data and outline your rights under applicable laws, including, but not limited to, the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Depending on your location, you may have the right to access, correct, or delete your information, object to processing, or withdraw consent. By applying, you acknowledge that you've read, understood and consent to these terms.
Senior Marketing Operations & Analytics Manager employer: Kraken
At Kraken, we pride ourselves on being a certified Great Place to Work, fostering a culture of innovation and collaboration that empowers our employees to make a meaningful impact in the energy sector. With a strong focus on professional growth, we offer extensive opportunities for development and a supportive environment where diverse perspectives are valued. Join us in our mission to create a sustainable future while enjoying the benefits of a dynamic workplace that prioritises employee well-being and success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Operations & Analytics Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they relate to sustainability and technology. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experience align with the role of Senior Marketing Operations & Analytics Manager. Highlight your analytical skills and any relevant tools you've used, like HubSpot.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our mission to create a sustainable energy future.
We think you need these skills to ace Senior Marketing Operations & Analytics Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in marketing operations and analytics. We want to see how your skills align with what we're looking for, so don’t hold back on showcasing your relevant achievements!
Show Off Your Data Skills:Since this role is all about data-driven marketing, be sure to include specific examples of how you've used data to drive decisions in your previous roles. We love seeing those analytical skills in action!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your communication style reflects that. Avoid jargon unless it's relevant to the role!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values!
How to prepare for a job interview at Kraken
✨Know Your Tech Stack
Familiarise yourself with the tools mentioned in the job description, especially HubSpot and any analytics platforms. Be ready to discuss how you've used these tools in past roles to drive marketing operations and improve processes.
✨Showcase Your Analytical Skills
Prepare examples of how you've turned complex data into actionable insights. Think about specific dashboards or reports you've created that had a significant impact on decision-making. This will demonstrate your strong analytical and problem-solving skills.
✨Communicate Clearly
Practice explaining technical concepts in simple terms. You’ll need to work with both technical teams and executives, so being able to translate data into insights is crucial. Consider rehearsing with a friend to refine your communication style.
✨Demonstrate Process Orientation
Be ready to discuss your approach to documentation and data governance. Share examples of how you've established best practices in previous roles, as this aligns with the detail-oriented and process-driven qualities they’re looking for.
