At a Glance
- Tasks: Create engaging marketing content and develop our brand's tone of voice.
- Company: Join Kraken, a tech company revolutionising sustainable energy solutions worldwide.
- Benefits: Enjoy a vibrant office environment, collaborative culture, and opportunities for personal growth.
- Why this job: Make a real impact in the energy sector while working on exciting projects with a creative team.
- Qualifications: Experience in marketing writing and brand voice management is essential.
- Other info: We value diverse perspectives and encourage all to apply, regardless of meeting 100% of requirements.
The predicted salary is between 36000 - 60000 £ per year.
Help us use technology to make a big green dent in the universe! Kraken powers some of the most innovative global developments in energy. We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone. It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future.
The Role
We’re looking for a Senior Marketing Copywriter to help us communicate all the amazing things we’re doing and to support in promoting Kraken around the world. You’ll work on all our marketing efforts, from website copy and ad creative to helping us produce engaging customer-focused content. Importantly, you’ll also help in the development of our tone of voice and champion that across the business to support others in their writing. This is a full-time position based in London. You’ll be part of the Marketing Team! Reporting to the Creative Director, you’ll be part of a multidisciplinary team of filmmakers, designers, writers and illustrators. We’re not a marketing team in the traditional sense — we work closely with teams across the business to truly understand how we can get more people using our technology and create real change in the industry. We don’t use agencies: everything is produced in-house, so you’ll get the chance to work on some really big and exciting projects.
Approach
We’re disrupting the energy industry, and we take the same approach with our creative. We’re looking for someone who’s happy to get stuck into understanding energy, our products and our customers, and is happy to collaborate with lots of people across the business to create really effective work.
You'd be a great fit if:
- You’ve got experience in writing for marketing teams
- You’ve worked on establishing or managing a brand tone of voice
- You’re happy to get stuck into any project and don’t mind taking on a challenge
- You’ve a desire to write stuff that connects with our customers and increases engagement
- You’re interested in sustainability and green technology
- You’re available for a full-time position based in London with at least 3 days a week in the office
- You like working across lots of different projects
- You’re comfortable helping people understand what good writing looks like
What You'll Get Up To In This Role:
- Driving Website Content - Ensuring website updates and content creation move quickly and efficiently
- Creating Clear, Engaging Copy - Translating complex technical information into compelling, concise, and accessible marketing content
- Supporting Product Marketing - Providing the words needed across campaigns, product pages, and marketing materials
- Developing Brand Voice - Helping to define and refine our tone of voice across all content
- Being Creative with Words - Crafting slogans, one-liners, and engaging copy for campaigns
- Owning Big Projects - Taking charge of key content initiatives, from defining tone of voice to increasing engagement
- Collaborating Across Teams - Working closely with stakeholders, writers, and technical experts to produce high-quality content
If this sounds like you then we’d love to hear from you. Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we’ll do what we can to customise your interview process for comfort and maximum magic!
Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we’re looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.
Senior Marketing Copywriter employer: Kraken
Contact Detail:
Kraken Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Copywriter
✨Tip Number 1
Familiarise yourself with the energy sector and Kraken's unique approach to sustainability. Understanding the industry will help you craft relevant and impactful copy that resonates with both the company’s mission and its audience.
✨Tip Number 2
Showcase your ability to develop a brand's tone of voice by preparing examples of your previous work. Highlight how you've successfully established or managed a brand's voice in past roles, as this is crucial for the position.
✨Tip Number 3
Network with professionals in the marketing and energy sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends, which can enhance your understanding and make you a more attractive candidate.
✨Tip Number 4
Prepare to discuss your collaborative experiences in previous roles. Since the job involves working closely with various teams, be ready to share specific examples of how you've successfully collaborated on projects to create engaging content.
We think you need these skills to ace Senior Marketing Copywriter
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Senior Marketing Copywriter position. Familiarise yourself with the company's mission and values, especially their focus on sustainability and green technology.
Tailor Your CV: Highlight relevant experience in marketing copywriting, particularly any work that involved establishing or managing a brand's tone of voice. Use specific examples to demonstrate how your writing has engaged customers and supported marketing efforts.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sustainability and how it aligns with the company's goals. Discuss your approach to writing and collaboration, and provide examples of how you've successfully worked across teams to produce high-quality content.
Showcase Your Writing Skills: Include samples of your writing that reflect your ability to translate complex information into engaging content. If possible, provide links to online portfolios or attach documents that showcase your best work, particularly in the context of marketing and brand voice development.
How to prepare for a job interview at Kraken
✨Understand the Company and Its Mission
Before your interview, take the time to research Kraken and its mission in the energy sector. Familiarise yourself with their innovative projects and how they aim to create a sustainable future. This knowledge will help you align your answers with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples that highlight your ability to create engaging marketing content. Be ready to discuss your process for translating complex information into accessible copy, as this is a key aspect of the Senior Marketing Copywriter role.
✨Demonstrate Your Collaborative Spirit
Since the role involves working closely with various teams, be prepared to share examples of how you've successfully collaborated in the past. Highlight your ability to communicate effectively with different stakeholders and how you’ve contributed to team projects.
✨Discuss Your Approach to Brand Voice
Be ready to talk about your experience in developing or managing a brand's tone of voice. Share specific strategies you've used to ensure consistency across different types of content and how you can apply those skills to help Kraken refine its messaging.