Product Marketing Director/Lead
Product Marketing Director/Lead

Product Marketing Director/Lead

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
K

At a Glance

  • Tasks: Lead product marketing strategies for innovative energy solutions and drive market adoption.
  • Company: Join Kraken, a tech company revolutionising the energy sector for a sustainable future.
  • Benefits: Enjoy a supportive work environment with opportunities for growth and flexible working arrangements.
  • Why this job: Make a real impact in the energy industry while collaborating with passionate teams.
  • Qualifications: Experience in B2B SaaS marketing, preferably in energy or related sectors; strong analytical and communication skills.
  • Other info: We value diverse perspectives and encourage everyone to apply, regardless of meeting all requirements.

The predicted salary is between 43200 - 72000 £ per year.

Help us use technology to make a big green dent in the universe! Kraken powers some of the most innovative global developments in energy. We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone. It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future.

We are hiring three key product marketing roles across London and New York:

  • A Director/Lead PMM to look after Kraken Customer Management
  • A Director/Lead PMM to look after Kraken Flex solution suite
  • A Senior PMM to look after our Asset & Field Management

In these roles, you will drive the go-to-market strategy, positioning, and messaging of our products. You will collaborate closely with cross-functional teams, including Product, Sales, and Customer Success, to ensure successful product launches and market adoption for Kraken.

The ideal candidate has a deep understanding of the energy sector, customer needs, competitive landscapes, analytical mindset with a strong commercial acumen and effective marketing strategies to generate demand and drive revenue growth. As a Lead PMM, you’ll be managing, hiring and growing a team of product marketers to help you achieve these goals.

Our PMMs wear four key hats:

  • Ambassador: Bring deep customer, market and competitor insights into Kraken.
  • Strategist: Define and execute GTM strategy and priorities for your solution line, driving its revenue and product adoption. Collaborate with Demand Generation, Sales, CS, and Product Management to achieve business goals.
  • Storyteller: Shape thought leadership, positioning, and messaging for your solution line and ensure mastery of your personas.
  • Evangelist: Enable internal teams, advocates and analysts to champion product value.

What You'll Need:

  • Proven experience in launching and marketing B2B SaaS products, ideally at an enterprise sales company
  • Background from one of the following sectors: energy, climate change, electric vehicles or smart transport
  • Excellent analytical and problem-solving skills; Strong storytelling with the ability to simplify complex topics
  • Excellent communication, collaboration, and project management skills
  • Experience conducting customer and market research to drive insights and strategy.
  • For our Lead roles, prior people management experience is expected.

Even better if you have international experience or knowledge of other languages in addition to English is welcome.

If this sounds like you then we’d love to hear from you. Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we’ll do what we can to customise your interview process for comfort and maximum magic!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we’re looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success.

As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.

Product Marketing Director/Lead employer: Kraken

At Kraken, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of London. Our commitment to employee growth is evident through tailored development opportunities and a supportive environment where your ideas can flourish. Join us in making a meaningful impact on the energy sector while enjoying the unique advantages of working in a vibrant city known for its diversity and creativity.
K

Contact Detail:

Kraken Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Product Marketing Director/Lead

✨Tip Number 1

Familiarise yourself with the latest trends in the energy sector, especially around B2B SaaS products. Understanding the competitive landscape and current market needs will help you speak confidently about how your experience aligns with Kraken's goals.

✨Tip Number 2

Network with professionals in the energy and technology sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into the challenges they face, which can inform your approach during interviews.

✨Tip Number 3

Prepare to discuss specific examples of successful product launches you've led in the past. Highlight your analytical skills and how you've used data to drive marketing strategies, as this will resonate well with the role's requirements.

✨Tip Number 4

Showcase your storytelling abilities by crafting a narrative around your career journey. This will not only demonstrate your communication skills but also your passion for making a positive impact in the energy sector, aligning with Kraken's mission.

We think you need these skills to ace Product Marketing Director/Lead

B2B SaaS Marketing
Go-to-Market Strategy
Market Research
Customer Insights
Analytical Skills
Problem-Solving Skills
Storytelling
Communication Skills
Collaboration
Project Management
Team Leadership
Revenue Growth Strategies
Competitive Analysis
Customer Experience Management
Energy Sector Knowledge

Some tips for your application 🫡

Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Product Marketing Director/Lead position. Familiarise yourself with Kraken's mission and how your skills align with their goals in the energy sector.

Tailor Your CV: Craft your CV to highlight relevant experience in launching and marketing B2B SaaS products, particularly in the energy or technology sectors. Emphasise your analytical skills, storytelling ability, and any prior people management experience.

Write a Compelling Cover Letter: In your cover letter, express your passion for sustainable energy and how you can contribute to Kraken's mission. Use specific examples from your past experiences that demonstrate your strategic thinking and collaboration skills.

Showcase Your Insights: During the application process, be prepared to discuss your understanding of customer needs and market trends in the energy sector. Highlight any research you've conducted that informs your marketing strategies and how you can apply this knowledge at Kraken.

How to prepare for a job interview at Kraken

✨Understand the Energy Sector

Make sure you have a solid grasp of the energy sector, including current trends and challenges. Research Kraken's role in the industry and be prepared to discuss how your experience aligns with their mission to create a sustainable energy system.

✨Showcase Your Analytical Skills

Be ready to demonstrate your analytical mindset. Prepare examples of how you've used data to drive marketing strategies or product launches in the past, especially in B2B SaaS environments.

✨Prepare for Storytelling

As a Lead PMM, storytelling is crucial. Think about how you can simplify complex topics related to energy and technology. Prepare to share examples of how you've effectively communicated product value to different audiences.

✨Highlight Team Management Experience

If you're applying for a Lead role, emphasise your people management experience. Be ready to discuss how you've built and developed teams, and how you plan to foster collaboration among cross-functional teams at Kraken.

Product Marketing Director/Lead
Kraken
K
  • Product Marketing Director/Lead

    London
    Full-Time
    43200 - 72000 £ / year (est.)

    Application deadline: 2027-05-24

  • K

    Kraken

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