Performance Marketing Strategist

The team will lead performance marketing across every channel, every market, and every audience segment Breakout operates in. This is a hands-on, in-the-trenches role - not a manager role. You are not here to manage people. You are here to run the accounts and set the strategy. Reporting directly to the VP of Growth, you will own the strategy and the daily execution of all paid media worldwide – Meta, Google, TikTok, X, Reddit, YouTube, programmatic, endemic crypto publishers, and channels we have not tested yet.

You will be inside every ad account, every day – briefing, building, launching, optimising, and killing campaigns yourself. You will also set the strategy that decides what gets tested, what gets scaled, and what gets cut. Strategist and operator, not one or the other. You will work side-by-side with our Creative, Content, Lifecycle, Analytics, and Affiliate teammates to hit aggressive CAC and payback targets while scaling spend responsibly across regions and customer segments.

Alongside working directly within the Breakout growth team, you will also work directly with Payward’s (Kraken’s) performance marketing team – one of the leading paid acquisition operations in crypto. You will trade frameworks, channel learnings, and live test results back and forth, lean on their data and platform relationships where they accelerate what you are doing at Breakout, and share back the insights that can help the wider group. Your wins compound across Kraken’s brands, and theirs compound back to yours.

We are looking for a world-class performance marketer who has done this before – ideally in crypto, fintech, trading, or another regulated, high-intent category. Someone who still loves being in the ad accounts, not someone who wants to step away from them. Thrives in a fast-paced, remote, outcome-driven environment. You do not need permission to run a test, and you do not mind showing your work when it does not land.

The opportunity:

• Own the global performance marketing strategy across every paid channel Breakout invests in – Meta, Google, TikTok, X, Reddit, YouTube, programmatic, endemic crypto media, and beyond.
• Set and manage budget, forecasts, and channel mix across regions and customer segments, with full accountability for CAC, payback, and ROAS against our targets.
• Run every ad account, every day. You will be in Meta Ads Manager, Google Ads, TikTok Ads Manager, and every other platform we buy on – briefing, building, launching, optimising, and killing campaigns yourself.
• Partner with our Performance Creative Designer to design, test, and iterate creative at volume across video, static, and motion.
• Build and maintain a structured testing roadmap across new and emerging channels (web3 DSPs, endemic crypto publishers, gaming, CTV, beta ad products) with clear success criteria and kill rules.
• Work with Analytics and BI to build the measurement and attribution infrastructure a modern performance program needs – MMP implementation, pixel hygiene, server-side tracking, incrementality testing.
• Partner with Lifecycle, Content, Affiliate, and Product to connect paid to the full funnel so acquisition compounds with activation and retention.
• Translate test learnings into repeatable frameworks, playbooks, and documentation the whole marketing org can draw from.
• Present results, forecasts, and strategic bets directly to Breakout and Kraken leadership.

Skills you should HODL:

• 6+ years of hands-on performance marketing experience, with a clear track record of building or running paid acquisition programs at scale in a high-growth environment.
• Demonstrated success running multi-million-dollar paid budgets across a mix of channels, with real accountability for CAC and payback – not just impressions and clicks.
• Deep hands-on experience across the major performance channels: Meta, Google, TikTok, YouTube, X, Reddit, and programmatic, plus comfort exploring emerging platforms.
• Strong command of attribution, MMPs (Appsflyer, Branch), and incrementality measurement.
• Sharp creative instincts. You can brief, review, and iterate on creative alongside your designer without getting lost in the craft.
• Analytical depth. At home in spreadsheets, dashboards, and SQL-adjacent work.
• Comfortable being both the strategist and the operator.
• Crypto knowledge or deep fluency in crypto, trading, or an adjacent high-intent category.

Nice to haves:

• Prior experience in prop trading, leverage trading, futures, or regulated financial products.
• Experience running global, multi-region paid acquisition with localised channel mixes and budgets.

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis. Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution. We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind.